Video StorytellingThe power of the anecdote

Once upon a time…

there was a space agency…

• Shuttle stopped flying• Budget was cut• Forbidden to advertise• Irrelevant

And worse, it was running boring videos like this on YouTube…

http://youtu.be/8-X8acD_r38

11 thousand hits?

And then one day this video appeared on YouTube.

http://youtu.be/oY59wZdCDo0

1.8 million hits!

Guess who made this video?

Reid Gower

A 26-year-old-nobody-from-Canada!

Who is this guy?

That was when NASA decided to get a new social media director...

…and this is the new video NASA came up with…

http://youtu.be/Ki_Af_o9Q9s

1. Create suspense at the beginning by

implying questions that need answers

2. Start with action

3. Anecdote: This happens and then this happens and

then this happens

4. Interject another point of view to challenge the

narrative

5. Include a moment of reflection

6. A call to action at the end

Luckily, this story about poor little NASA has a happy ending.

2AM

But here is the kicker!

http://youtu.be/ZlsaLs5DqCo

So now who’s the nerd?

Moral of this story?

How you tell a story is just as important as what you say.

Now go make amazing videos!

The End