the new rules of mobile advertising: hyperlocal or bust
Post on 28-Jul-2015
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Growth Led by Social + Mobile + Video + Ad Exchanges
* Source: SMI
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of programmatic
spending in 2014
Expected to
surpass desktop
spending in 2015
of marketers plan to
significantly increase
mobile and ad budget
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7 * Source: eMarketer 2014
8 * Source: eMarketer 2014
(X2)
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INTRODUCING
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Likeminded audiences
Relevant messages
Timeliness is key
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Inferred interest
Heavy competition
Relevancy is key
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Inferred interest
Drive in-store traffic
Proximity is key
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