the naked truth of marketing

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Property of Milton | linkedin.com/in/eddiechoi

BeijingHongkongGuangzhouMacauNew DelhiShanghaiSingaporeTaipei

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Event Digital

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Property of Milton | linkedin.com/in/eddiechoi

Property of Milton | linkedin.com/in/eddiechoi

Property of Milton | linkedin.com/in/eddiechoi

Property of Milton | linkedin.com/in/eddiechoi

Stimulus FMOT SMOT

At POS Experience

Traditional Mental Model of Marketing

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Stimulus ZMOT FMOT SMOT

At POS Experience

New Mental Model of Marketing

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40 Billion Downloads + 775,000 Apps on iTunes

1 Million Android Apps by June 2013

900 Million Facebook Users

500 Million Twitter Users

4.1 Billion Emails by 2015

1+ Billion Smartphones & Tablets

Marketing organizations that adopt inbound and event-triggered techniques will see a 600% higher

response rate, compared with traditional outbound campaigns -

Gartner

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Jeremy LinKriste

n Stewart

Rainbow Cake

Louis Vuitto

n

Forever 21

Olympics

iPad Mini

How to rock

Gangnam Style

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The Best Moment Of Truth

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Best Moment Of Truth

Engagement

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Property of Milton | linkedin.com/in/eddiechoi

Top 50 websites have only 2%

conversion rate.

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Property of Milton | linkedin.com/in/eddiechoi

Micro Conversion

Macro Conversion

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Singapore

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Now 90%!

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Singapore62% smartphone penetrationMusic, Games & Apps, BrowsingChina33% smartphone penetrationMusic, Browsing, Games & Apps

Indonesia17% smartphone penetrationMusic, Games & Apps, Browsing

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Past Present

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Search Social

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Singapore85% of Singaporeans access social media sites, 69% do so to connect or engage with brands and companies.China83% of companies use social media for business

IndonesiaThe 4th largest twitter nation.

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Awareness ConnectionInterest EngagementConsideration AffectionAction Amplification

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Awareness

Amplification

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The purpose of modern marketing is to give you the knowledge from which you can make informed decision.

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Property of Milton | linkedin.com/in/eddiechoi

GA > UA

Universal Analytics

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Property of Milton | linkedin.com/in/eddiechoi

Property of Milton | linkedin.com/in/eddiechoi

3 Insights

3 Questions

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What When Who

Product BMOT BUSINESS

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Does Universal Mean Integrated?

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Property of Milton | linkedin.com/in/eddiechoi

Something is missing…