The naked truth

The age of conversation: interaction raise engagement?

28% customer satisfaction

28% customer satisfaction

• Microblogging changed marketing

• Twitter : less than 0.1% reach, 1,8 monthly visits per user and 2,7 minutes per visit (excl. usage on mobile devices)

Buzz and sales results

“In recognition of the unprecedented Internet buzz for what had been a minor movie in their 2006 line-up, New Line Cinema

ordered five days of additional shooting”

• “Snakes on a Plane quickly became an Internet meme soon after Josh Friedman's blog entry and mentions on several Internet portals. The title inspired bloggers to create songs, apparel, poster art, pages of fan fiction, parody films, mock trailers, and even a poker game.”

Blog influence brands

3 cases? That’s it?

The truth?

• Blogs have low reach• Interaction doesn’t guarantee customer

satisfaction• Micro-blogging is highly overrated• Buzz is not a guarantee of high sales results• Most brands do not care very much about the

blogosphere and continue to be successful

But

• Stats don’t tell it all• Influence doesn’t equal audience• Bloggers feed media narrative• Bloggers inspire us• We want more of you