the naked truth of marketing

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BeijingHongkongGuangzhouMacauNew DelhiShanghaiSingaporeTaipei


Event Digital


Stimulus FMOT SMOT

At POS Experience

Traditional Mental Model of Marketing


Stimulus ZMOT FMOT SMOT

At POS Experience

New Mental Model of Marketing


40 Billion Downloads + 775,000 Apps on iTunes

1 Million Android Apps by June 2013

900 Million Facebook Users

500 Million Twitter Users

4.1 Billion Emails by 2015

1+ Billion Smartphones & Tablets

Marketing organizations that adopt inbound and event-triggered techniques will see a 600% higher

response rate, compared with traditional outbound campaigns -

Gartner

http://readwrite.com/2013/01/07/apple-app-store-growing-by


Jeremy LinKriste

n Stewart

Rainbow Cake

Louis Vuitto

n

Forever 21

Olympics

iPad Mini

How to rock

Gangnam Style


The Best Moment Of Truth


Best Moment Of Truth

Engagement


Top 50 websites have only 2%

conversion rate.


Micro Conversion

Macro Conversion


Singapore


Now 90%!


Singapore62% smartphone penetrationMusic, Games & Apps, BrowsingChina33% smartphone penetrationMusic, Browsing, Games & Apps

Indonesia17% smartphone penetrationMusic, Games & Apps, Browsing


Past Present


Search Social


Singapore85% of Singaporeans access social media sites, 69% do so to connect or engage with brands and companies.China83% of companies use social media for business

IndonesiaThe 4th largest twitter nation.


Awareness ConnectionInterest EngagementConsideration AffectionAction Amplification


Awareness

Amplification


The purpose of modern marketing is to give you the knowledge from which you can make informed decision.


GA > UA

Universal Analytics


3 Insights

3 Questions


What When Who

Product BMOT BUSINESS


Does Universal Mean Integrated?


Something is missing…

the naked truth of marketing

Business