the most awesome brazilian memes of all time! (bia granja @ youpix/sf)

san francisco

present

YOUPIX FESTIVAL AUGUST 20113 days, 3 simultaneous stages, 6500 people, 300 speakers, 64 activities, + 55k tweets

YOUPIX FESTIVAL AUGUST 20113 days, 3 simultaneous stages, 6500 people, 300 speakers, 64 activities, + 55k tweets

assista ao vídeo no próximo slide

youPIX = browser =

+

Ben Huh (Cheezburger Network) Internet culture revolution

WEB CULTURE QUIZ Are you a n00b or an expert?

BLOG TALENT SHOW competition for new bloggers

MEMES “COSPOOR” COMPETITION winner: maru, the cat

GILBERTO GIL former Minister of Culture

HARDCORE KITCHEN LIVE the big big big mac

HACKTIVISM are hackers the new revolutionaries?

WEBCELEBRITIESD Double Rainbow, David After Dentist, etc

DIGITAL INCLUSION lower class x the internet

DOCTOR BROWND liquid nitrogen ice cream

ANTHONY VOLODKIN (Hype Machine) how the internet is changing music

LINGERIE DAY LIVE Miss LD

WEB THERAPY Marcelo Tas + real shrink

CHRISTOPHER “m00t”(4Chan) the anonimous revolution

m00t dancing “SOU FODA” + Rafinha Bastos, Não Salvo, Caue Moura

LOL LIVE with Rafinha Bastos webcelebrities live show

assista ao vídeo no próximo slide

“Joining a youPIX Festival is a lot like jumping live into the Internet”

WELCOME TO #YOUPIXSFa safari into brazilian memes and internet culture

BRAZIL.COMBrazil has one of the most active and influent internet users around the world

BRAZIL.COMPopulation = 200 MM#4 computer market

80 MM internet users (8th largest user base)220 MM mobile phones (+ than 1 per

habitant)30 MM Facebook (grows fastest)

14 MM Twitter (largest penetration)

THE MOST AWESOME BRAZILIAN MEMES OF ALL

TIME

read online bit.ly/memesbr

TENSO most famous brazilian meme

BRAZILIANS x THE INTERWEBZ

“we have wirlleus”

MEDIA CONTROLfamily business // web

1.0

SOCIAL MEDIA

67% of brazilans are on social networks

REAL DISRUPTIONweb 2.0 = social media = self

expression

ORKUT =

OWNED!90% of brazilians

online

“there are more tvs than refrigerators” (IBGE)

<3 VIDEO85% of all virals are videos75 videos/user/month (USA = 77)

? HIGH ILLITERACY RATES

VLOGGERSPC SIQUEIRA

VLOGGERSPC SIQUEIRA

1 ½ year

Youtube 92MM views + 564k subscribers

1MM @pecesiqueira VJ @ MTV

Shakespeare, Golden Shower, Cupcake, Star Wars, plastic

bags, NERDSEXUALISM, etc

assista ao vídeo no próximo slide

15 MB OF FAMEI wanna, no matter what!

P*SSY SANDWICH“brazilian 2 girls 1 cup”

viral last month, Twitter censored TT

SENSUALIZE

NIPPLES BOY15 MM views on Youtube

assista ao vídeo no próximo slide

“CELEBRITY LUCAS”teacher (!!1!), really poor, Luzilandia (13K)

SWINE FLU PHOTO SHOOT

“I LOVE MUSIC”PHOTO SHOOT

BED & BREAKFASTPHOTO SHOOT

LOL

LOL

Most influent person on Twitter around the globe

(NY Times):@RafinhaBastos,

a comediant

LOL

Biggest and most influent bloggers: Não Salvo, Kibeloco, Ñ.Intendo

LOLINRI CRISTO self-proclaimed reincarnation of Jesus

assista ao vídeo no próximo slide

RULE #34IF IT’S A VIRAL VIDEO, THERE IS FUNK OF IT

“JEREMIAS VERY CRAZY”biggest (well known) viral in Brazil EVA

the funk version is even bigger

assista ao vídeo no próximo slide

RULE #34 -1

IF IT IT COMES IN FUNK MODE, IT’S AUTOMATICALLY AWESOME

MOST AWESOME VIRAL IN 2011Viral of The Year (Best of Web) and Web hit of the Year (MTV)

LEARN THE STEPS

“I’M F* AWESOME”

assista ao vídeo no próximo slide

LAUGH AT OURSELVE

S

FROM ILLITERACY TO INTERNETproduct of social difference = amusing

assista ao vídeo no próximo slide

THIS IS BRAZIL!natural born social + free and democratic tool =

participation, creativity and fun

Great part of the population doesn’t have access to basic needs and our internet is the most expensive in the whole word….

THANK YOU!

bia@sixpix.com.br / @biagranja