the most awesome brazilian memes of all time! (bia granja @ youpix/sf)
DESCRIPTION
youPIX is the largest festival of Internet culture in Brazil, and for the first time ever, it was held in the US, in San Francisco (@ Barrel House). All information about the event can be found here https://www.facebook.com/event.php?eid=183829201694490 THE SCHEDULE •06:00 pm - registration •06:20 pm - opening •06:30 pm – THE MOST AWESOME BRAZILIAN MEMES OF ALL TIME! What about a trip inside the hidden wonders of Brazilian Intertubes? Fun, fun, fun! The best memes, the funniest virals and other bizarre stuff that makes Brazilians LOL and much MOAR! :) •07:00 pm – F*CKING BRAZILIANS, HOW DO THEY WORK? Brazilian Internet users are among the most active and influential in the online world. How does our Internet work? What motivates our users? What kind of content are we producing, sharing or liking? Rosana Hermann, one of the most influential bloggers and Internet thinkers in Brazil, will provide us with some insights (and questions) about it. •08:00 pm – VIDEO OPEN MIC NIGHT Come watch the most fascinating videos you've never heard of, hand-selected by a panel of web-depth plumbing experts committed to bringing you the finest in weird, unique, cute, unsettling, surprising, and crazy that the Internet has to offer. Safety not guaranteed. Hosted by Jamie Wilkinson (Emmy Award-winning software developer & Internet culture researcher, co-creator of VHX.tv, Know Your Meme and Star Wars Uncut). •09:00 pm – NERDS ON BEER + FACEBOOK SHOTS How does networking powered by Facebook Shots (made of special Brazilian cachaça*) sound? EPIC FUN TIMES! To go with that, dj Maestro Billy prepared a special “New Brazilian Singers” mixtape.TRANSCRIPT
san francisco
present
YOUPIX FESTIVAL AUGUST 20113 days, 3 simultaneous stages, 6500 people, 300 speakers, 64 activities, + 55k tweets
YOUPIX FESTIVAL AUGUST 20113 days, 3 simultaneous stages, 6500 people, 300 speakers, 64 activities, + 55k tweets
assista ao vídeo no próximo slide
youPIX = browser =
+
Ben Huh (Cheezburger Network) Internet culture revolution
WEB CULTURE QUIZ Are you a n00b or an expert?
BLOG TALENT SHOW competition for new bloggers
MEMES “COSPOOR” COMPETITION winner: maru, the cat
GILBERTO GIL former Minister of Culture
HARDCORE KITCHEN LIVE the big big big mac
HACKTIVISM are hackers the new revolutionaries?
WEBCELEBRITIESD Double Rainbow, David After Dentist, etc
DIGITAL INCLUSION lower class x the internet
DOCTOR BROWND liquid nitrogen ice cream
ANTHONY VOLODKIN (Hype Machine) how the internet is changing music
LINGERIE DAY LIVE Miss LD
WEB THERAPY Marcelo Tas + real shrink
CHRISTOPHER “m00t”(4Chan) the anonimous revolution
m00t dancing “SOU FODA” + Rafinha Bastos, Não Salvo, Caue Moura
LOL LIVE with Rafinha Bastos webcelebrities live show
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“Joining a youPIX Festival is a lot like jumping live into the Internet”
WELCOME TO #YOUPIXSFa safari into brazilian memes and internet culture
BRAZIL.COMBrazil has one of the most active and influent internet users around the world
BRAZIL.COMPopulation = 200 MM#4 computer market
80 MM internet users (8th largest user base)220 MM mobile phones (+ than 1 per
habitant)30 MM Facebook (grows fastest)
14 MM Twitter (largest penetration)
THE MOST AWESOME BRAZILIAN MEMES OF ALL
TIME
read online bit.ly/memesbr
TENSO most famous brazilian meme
BRAZILIANS x THE INTERWEBZ
“we have wirlleus”
MEDIA CONTROLfamily business // web
1.0
SOCIAL MEDIA
67% of brazilans are on social networks
REAL DISRUPTIONweb 2.0 = social media = self
expression
ORKUT =
OWNED!90% of brazilians
online
“there are more tvs than refrigerators” (IBGE)
<3 VIDEO85% of all virals are videos75 videos/user/month (USA = 77)
? HIGH ILLITERACY RATES
VLOGGERSPC SIQUEIRA
VLOGGERSPC SIQUEIRA
1 ½ year
Youtube 92MM views + 564k subscribers
1MM @pecesiqueira VJ @ MTV
Shakespeare, Golden Shower, Cupcake, Star Wars, plastic
bags, NERDSEXUALISM, etc
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15 MB OF FAMEI wanna, no matter what!
P*SSY SANDWICH“brazilian 2 girls 1 cup”
viral last month, Twitter censored TT
SENSUALIZE
NIPPLES BOY15 MM views on Youtube
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“CELEBRITY LUCAS”teacher (!!1!), really poor, Luzilandia (13K)
SWINE FLU PHOTO SHOOT
“I LOVE MUSIC”PHOTO SHOOT
BED & BREAKFASTPHOTO SHOOT
LOL
LOL
Most influent person on Twitter around the globe
(NY Times):@RafinhaBastos,
a comediant
LOL
Biggest and most influent bloggers: Não Salvo, Kibeloco, Ñ.Intendo
LOLINRI CRISTO self-proclaimed reincarnation of Jesus
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RULE #34IF IT’S A VIRAL VIDEO, THERE IS FUNK OF IT
“JEREMIAS VERY CRAZY”biggest (well known) viral in Brazil EVA
the funk version is even bigger
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RULE #34 -1
IF IT IT COMES IN FUNK MODE, IT’S AUTOMATICALLY AWESOME
MOST AWESOME VIRAL IN 2011Viral of The Year (Best of Web) and Web hit of the Year (MTV)
LEARN THE STEPS
“I’M F* AWESOME”
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LAUGH AT OURSELVE
S
FROM ILLITERACY TO INTERNETproduct of social difference = amusing
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THIS IS BRAZIL!natural born social + free and democratic tool =
participation, creativity and fun
Great part of the population doesn’t have access to basic needs and our internet is the most expensive in the whole word….
