the mobile consumer
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NiUG Conference
Austin, TX April 22-24, 2013
iMIS Mobile
Angelia MooreAdvanced Solutions International
Suzanne CarawanGolden Goose Marketing
NiUG Conference
Austin, TX April 22-24, 2013
The Mobile Consumer
Designing from the User Viewpoint
NiUG Conference
Austin, TX April 22-24, 2013
User-Centric Design
• You don’t matter. Nor does: Your tastes, opinions, preferences, likes Who you know and talks to you Your peer-group Your executives’ opinions, board, squeaky
members etc
• UNLESS: You are your target market
NiUG Conference
Austin, TX April 22-24, 2013
Why Do We Care?
• Attention• Activation• Adoption
NiUG Conference
Austin, TX April 22-24, 2013
The Mobile Consumer
Members read email on mobile
NiUG Conference
Austin, TX April 22-24, 2013
The Mobile Consumer
People actively look for information
NiUG Conference
Austin, TX April 22-24, 2013
Be there when your members are waiting
NiUG Conference
Austin, TX April 22-24, 2013
Members expect one experience
NiUG Conference
Austin, TX April 22-24, 2013
First inquiry on mobile; research on computer
NiUG Conference
Austin, TX April 22-24, 2013
Target group without smartphones is the exception
NiUG Conference
Austin, TX April 22-24, 2013
The Mobile Consumer
• Process of finding information changed
• Experience is key• Information on-the-go• Consumer-level expectations
regardless of location or information provider
NiUG Conference
Austin, TX April 22-24, 2013
Serving the Mobile Consumer
• DIFFICULT! Don’t distinguish between brands (you
v. Nike) Additive! Social creatures! Budgets/resources aren’t increasing More, more, more software & new tech
to learn and manage
NiUG Conference
Austin, TX April 22-24, 2013
Questions to Ask
1. How do you compare with Coca-Cola?
2. How do you compare with Zappos?3. How do you compare to CNN?4. How do you look?5. How do you make the jump?
NiUG Conference
Austin, TX April 22-24, 2013
Mobile Landscape
Everybody’s Got One
NiUG Conference
Austin, TX April 22-24, 2013
EventsMembership
Publications Social Networking
Ecommerce
Donations/FR
NiUG Conference
Austin, TX April 22-24, 2013
Mobile Management
• Different CMS systems• Sync v. real-time• Analytics• Graphics• More project management!
NiUG Conference
Austin, TX April 22-24, 2013
iMIS 20 Mobile is Here
RiSE to the Challenge
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