the latest trends in email marketing

Latest Trends in

Email Marketing

Lauren Duffy | CLICK Digital Expo 2016

Today1. Email is Alive and Kicking

2. 6 Ways to Supercharge your Email Marketing:

• Responsive Email Design

• Flat Email Design

• Transactional Emails

• Video in Email

• Animated GIFs

• Countdown Timers

Email is Alive and Kicking

Did you know that Email Marketing has the highest ROI of any digital marketing platform?

44%“For every $1 spent on email, the average ROI is $44.25”

Experian 2014

Number of Active Users Worldwide

400m

4.4b

1.6b

1.0b

380m 320m100m

What makes Email work today?

• Email Marketing is easy

• You can save time with email marketing

• You can send highly personalized and targeted emails

6 Ways to Supercharge your Email Marketing

1. Responsive Email Design

51%Of all Email is opened on a mobile device. Source: Litmus

How to make your emails look good on all devices.

One column layout

Enlarge your fonts

• Body copy: 14px

• Headlines: 22px

• Reduce the amount of

copy for smaller screens

Use bold imagery

Generous Padding

Call to Action

• Big

• Obvious

• Tappable

2. Flat Design

80%Of people are only scanning your emailSource: Nielsen Norman Group

Website Email

Design Elements

• Simple & clean

• Smart use of white space

• Bright colours

• Flat illustrations

Flat illustrations

White Space

Simple & Clean

Bright Colours

3. Transactional Emails

64%Of consumers consider transactional emails the most valuable in their inboxSource: Barrell Associates

Order Confirmations

Delivery Notifications

Ticket Confirmations

4. Video in Email

300%

Adding video to your email can increase clicks

Source: Barrell Associates

Video is simple to Use

Helps your Email

stand out

Adding Video to Email

1. Static Method

Adding Video to Email

2. Video in the inbox (HTML5)

5. Animated GIFS

60,000times faster than text

Source: 3M Corporation

Our brain processes images

Showcase Products

Surprise & Delight

Simple and Fun

Stand out

Just for Fun

6. Countdown Timers

40%

Source: eMarketer.com

Personalization is the most likely attribute that makes a subscriber open & click

Delivery Deadlines

Exclusive Sales

Countdown to Ticket

Launch

Events

Thanks.

Get in touch . . .

Lauren.m.z.duffy@gmail.com

@Live_Lauren

@Live_Lauren