the latest trends in email marketing
TRANSCRIPT
Latest Trends in
Email Marketing
Lauren Duffy | CLICK Digital Expo 2016
Today1. Email is Alive and Kicking
2. 6 Ways to Supercharge your Email Marketing:
• Responsive Email Design
• Flat Email Design
• Transactional Emails
• Video in Email
• Animated GIFs
• Countdown Timers
Email is Alive and Kicking
Did you know that Email Marketing has the highest ROI of any digital marketing platform?
44%“For every $1 spent on email, the average ROI is $44.25”
Experian 2014
Number of Active Users Worldwide
400m
4.4b
1.6b
1.0b
380m 320m100m
What makes Email work today?
• Email Marketing is easy
• You can save time with email marketing
• You can send highly personalized and targeted emails
6 Ways to Supercharge your Email Marketing
1. Responsive Email Design
51%Of all Email is opened on a mobile device. Source: Litmus
How to make your emails look good on all devices.
One column layout
Enlarge your fonts
• Body copy: 14px
• Headlines: 22px
• Reduce the amount of
copy for smaller screens
Use bold imagery
Generous Padding
Call to Action
• Big
• Obvious
• Tappable
2. Flat Design
80%Of people are only scanning your emailSource: Nielsen Norman Group
Website Email
Design Elements
• Simple & clean
• Smart use of white space
• Bright colours
• Flat illustrations
Flat illustrations
White Space
Simple & Clean
Bright Colours
3. Transactional Emails
64%Of consumers consider transactional emails the most valuable in their inboxSource: Barrell Associates
Order Confirmations
Delivery Notifications
Ticket Confirmations
4. Video in Email
300%
Adding video to your email can increase clicks
Source: Barrell Associates
Video is simple to Use
Helps your Email
stand out
Adding Video to Email
1. Static Method
Adding Video to Email
2. Video in the inbox (HTML5)
5. Animated GIFS
60,000times faster than text
Source: 3M Corporation
Our brain processes images
Showcase Products
Surprise & Delight
Simple and Fun
Stand out
Just for Fun
6. Countdown Timers
40%
Source: eMarketer.com
Personalization is the most likely attribute that makes a subscriber open & click
Delivery Deadlines
Exclusive Sales
Countdown to Ticket
Launch
Events
