the farm becca atkins zach deloache anh do ryan miller lauren waldrip

The FarmBecca AtkinsZach DeLoacheAnh DoRyan MillerLauren Waldrip

Overview The Cobblestone Project The Farm Findings Strengths and Weaknesses Suggestions

The Cobblestone Project Founded in April 2008 “A Community Without Need.” Eight initiatives addressing a variety of

issues in Northwest Arkansas

The Farm Was founded to provide

sustainable agriculture to help those in need around the Northwest Arkansas community

To accomplish this goal, they have 4 strategic pillars

Organizational Chart

Findings

Publics / Involved Constituents Food banks Less fortunate individuals Employees Subscribers Customers Elementary schools Volunteers Donors

Price Subscriptions are

$500/year Payment also

enables supply for hunger relief

Place Bentonville farmers

market The farm Select local food

banks

Production A set amount of 60 subscriptions are

sold per year Demand for subscriptions exceeds 60 3,000 volunteers have helped with

production over the past two years

Promotion Gift cards Social media stories and updates Word of Mouth

Strengths and Opportunities

Strengths Have built a extensive nonprofit network

of throughout the seven initiatives Tackling a major issue through a unique

technique Actually producing the food to feed the

hungry Land, physical location, and a significant

amount of it

Opportunities Currently tackling

many issues Attempting to do

everything within each issue

Limited by seasonal growing periods

Limited distribution

Suggestions

Cobblestone Project and The Farm Board Structure and Involvement Branding Social Media

Cobblestone Project and The Farm

Cobblestone The Farm

Cobblestone The Farm

Cobblestone Project and The Farm Board Structure and Involvement

Currently have one board for all initiatives Create a advisory/volunteer board for

each Start with the Farm Involve and engage more people who are

passionate about a specific issue

Cobblestone Project and The Farm Branding

Each initiative has its own logo

Cobblestone Project and The Farm Branding

Each imitative has its own logo Use a circle or rounded rectangle

(cobblestone) to unify logos Use the same font for unification Unify taglines

Be the Famer, Be the Photographer, Be the Home

Cobblestone Project and The Farm Social Media

Currently: Facebook: Cobblestone Project Farm Twitter: @CSProjectFarm

Cobblestone Project and The FarmSocial Media Comparison

Facebook Twitter

Currently Cobblestone Project Farm

@CSProjectFarm

Proposed The Farm, Cobblestone ProjectOrThe Farm, NWA

@TheFarmCSPOr@TheFarmNWA

Potentially mirror this pattern in all Cobblestone initiatives

Cobblestone Project and The Farm Social Media

Create signs/banners with information to be displayed at The Farm

Create brochures/cards to be passed out Display social media

information on all print material

The Farm, Cobblestone Project

@TheFarmCSP

Cobblestone Project and The Farm Social Media

Expand by creating a Instagram account Link Instagram, Twitter, and Facebook

Promote through contests Followers enter by retweeting/posting/liking

Re-Evaluation of Goals Streamline Goals and Programs Expand Partnerships to Meet Goals Purposeful Events

Re-Evaluation of Goals Streamline Goals and Programs

Current Goals: Hunger Relief, Economic Development, Education, and Community

Focus on your strengths Hunger Relief

Expand harvest amount Community

Physical location provides for more interaction

Re-Evaluation of Goals Expand Partnerships to Meet Goals

Partner with other organization to reach original goals without requiring organizational energy Education

Apple Seeds, Inc. Economic Growth

Farmbox Delivers

Re-Evaluation of Goals Purposeful Events

Bring people to the Farm Fulfills the Community goal Increases awareness and potential for

more donors, volunteers, and customers

Target Market Donors Volunteers Customers

Target Market Donors

Develop a specific list of needs Then, let people know those

needs Display needs at the Farm to

inform those on-site

Allow for specific sponsorships, and use signage

Partner with Campus Organizations and Corporations, and recognize

Future home of a new

High Tunnel$5,000

Target Market Volunteers

Define volunteer groupings Corporate, Campus, and Community

Collect volunteer information Build relationships with

volunteers for a long-term commitment

Target Market Customers

Determine specific organizations that The Farm will donate to Acknowledge on-site and online

Voucher Cards 1)Bring produce to the target schools 2)Discontinue this program and focus on

large organizational donations Develop a presence at the Fayetteville

Farmer’s Market

Logistical Changes Greenhouse/High Tunnel expansion Crop variety Land use Foodcorps

Logistical Changes Greenhouse/Tunnel expansion

Build more Expands growing season

Crop variety Focus on what subscribers want

Logistical Changes Land use

Through focused goals, expansion should be possible

Foodcorps & Interns Utilize the college community to increase

staffing to tackle specific goals Begin the process to acquire a Foodcorps

worker

Questions?

Thank You!