the do's and don'ts for your facebook business page

The Do’s and

Don’ts

for Your Fa

cebook

Business Page

DOUse Pages instead of

Profiles for Businesses

WHY?

Pages provide analytics

Pages provide analytics

Update fans on upcoming events or product releases

Pages provide analytics

Update fans on upcoming events or product releases

Pages allow custom landing tabs

Pages provide analytics

Update fans on upcoming events or product releases

Pages allow custom landing tabs

Run contests

Pages provide analytics

Update fans on upcoming events or product releases

Pages allow custom landing tabs

Run contests

Create Facebook Ads for your business Page

Track your Facebook activity and analytics

DO

WHY?

SET A GOAL

“Let’s increase our fan base to over 1,000 by the next

quarter.”

SET A GOAL

“Have 2-5 wall posts everyday and

continue to engage with fans.”

“Run 3 contests this

month.”

Track the success of your campaigns

Track the success of your campaigns

Track the success of your campaigns

Which days were successful?

Track the success of your campaigns

Which days were successful?

Which days were not?

See who is listening

&

Discover yourtarget audiences

Post daily but with YOUR own voice

DO

Taken from Social Media Examiner

Wall Post Checklist• Post 2-5 times a day

• Post 80 characters or less

• Thursdays and Fridays are the best engagement days – more people are on social media towards the end of the week

• Post FULL links (no bitly, owly, etc.)

Highest Traffic Window

10am – 4pm (eastern time)

7am – 1pm (western time)

DON’TFlip on a social media

feed and expect positive results

Example of what NOT to do

Example of what NOT to do

Otherwise you will get this

Example of what NOT to do

Otherwise you will get this

And this

DON’TBe sloppy! Fill in

everything

DON’TPost the following…

• Refrain from posting phone numbers, email addresses, addresses, or other personal information.

• Draw a distinct line between personal and business

• This happens more than you may think!!

Personal Information

• Don’t just post links of sites or blog posts. Mix it up!

• Engage with fans, don’t be a machine…they’re not only there for information

• Post quotes, photos, videos, contest promotions, or engage with fans

Only links

• Do NOT be this guy on Facebook

• Sales posts are annoying – let your fans’ interactions drive the sales

• Post deals respectfully without clichés

Sales Pitches

If you post any of these…

If you post any of these…

Your Facebook business page will NOT do well

If you post any of these…

…and you will be hunted down by cat police

Your Facebook business page will NOT do well

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www.insideview.com

Or:

@InsideView

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