the case for marketing automation in 30 seconds
Post on 19-Jun-2015
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The Case for Marke-ng Automa-on … in 30 Seconds
© Left Brain Marketing Inc. All Rights Reserved 2
According to a Sirius Decisions’ Study of
the typical Lead Management
Process…
Out of 1,000 leads you generate
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You only touch about 20%.
200
Touched
800 Untouched
But wait, the story gets worse…
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Of those 200, you decide…
And here’s where it really gets depressing.
60 are Qualified
140 are NOT Qualified
Of those 140 “NOT QUALIFIED” prospects ….
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120 buy from you or your competition with 2 years…
120 BUY
So, the ques-on you might consider is… If 80% of your leads go untouched and 80% of your “Unqualified” leads s-ll buy… Can you afford not to find a solu-on?
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