The  Case  for  Marke-ng  Automa-on  …  in  30  Seconds  

© Left Brain Marketing Inc. All Rights Reserved 2

According to a Sirius Decisions’ Study of

the typical Lead Management

Process…

Out of 1,000 leads you generate

© Left Brain Marketing Inc. All Rights Reserved 3

You only touch about 20%.

 

   200    

Touched  

800  Untouched    

But wait, the story gets worse…  

© Left Brain Marketing Inc. All Rights Reserved 4

Of those 200, you decide…

And here’s where it really gets depressing.  

       

60  are  Qualified  

140  are  NOT  Qualified  

Of those 140 “NOT QUALIFIED” prospects ….  

© Left Brain Marketing Inc. All Rights Reserved 5

120 buy from you or your competition with 2 years…

   120  BUY  

So,  the  ques-on  you  might  consider  is…    If  80%  of  your  leads  go  untouched  and  80%  of  your  “Unqualified”  leads  s-ll  buy…    Can  you  afford  not  to  find  a  solu-on?