the 5 keys to engage millennial thinking - fintech americas, miami october 2015

@lopezsalaberry

Millennials The future, today.

Juan Lopez Salaberry

@lopezsalaberry

Partner 500 Startups Global VC fund

Millennial :)

@lopezsalaberry

MillennialsBorn between1982-2000

by 2025 we will represent 75% of the WW workforce

“entrepreneurs”“tolerant”

“committed with society and nature”

We are

Millennials: The future, today.

But… Why?

How did we get here?

@lopezsalaberryMillennials: The future, today.

They say…

While we are more connected, we get more disconnected, we have more

virtual relations than real ones

First digital natives in history 81% have a Facebook profile

83% sleep next to their cellphone

@lopezsalaberryMillennials: The future, today.

They say…

We are not committed with our employers, that we can´t (or won´t)

commit long time

Search for meaning has changed, from the outside to something within

only 45% expect to receive Social Security benefits during retirement

36% are married, an indicator of strapped finances

@lopezsalaberryMillennials: The future, today.

They say…

We are nomads, we seek global opportunities

Historic unemployment of over 50% among young professionals

homeownership is down, rent is up

@lopezsalaberryMillennials: The future, today.

They say…

We have a high sense of justice and values.

Ideology is at the lowest ever

Corruption has become a normal practice

@lopezsalaberryMillennials: The future, today.

They say…

We are tolerant

For the first time: two popes, and kingdoms being passed on through living

successions Highest ever levels of diversity

@lopezsalaberryMillennials: The future, today.

They say…

We were born in an era of economic prosperity, where kids lived in comfortable

and safe homes

The most highly educated, highly indebted generation in history

Median net worth is down 43% from Gen Xers when they were under 35

@lopezsalaberryMillennials: The future, today.

What then?

would rather go to the dentist than listen to what banks are

saying.

All 4 of the leading Banks are among the 10 least loved

brands by Millennials.

71%1. Show them you care

What then?

2. Go mobile

would be more excited about a new offering in financial services from GOOGLE,

AMAZON, APPLE, PAYPAL or SQUARE than from their own

nationwide bank.

73%

What then?

3. Create engaging experiences

of Millennials would choose to spend money on experiences

over buying something.

78%

What then?

1 in 3

are open to switching banks in the next 90

days. “I don’t see the difference between

my bank and all the others.”

4. Differentiate

What then?

7 out of 10 Millennials consult,

react to or post about products,

brands and companies on social media

5. Leverage social power

https://www.youtube.com/watch?v=fD1512_XJEw

“When we are no longer able to change a situation, we are challenged

to change ourselves.” ― Viktor E. Frankl, Man's Search for Meaning