telecom vas in nepal - approach note
Post on 19-Nov-2014
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NEPAL :
Rising Telecom Value
Added Services (VAS)
Market
An Approach Note
2
NEPA
L AREA as big as Orissa
75% Population as Orissa
41% Agriculture, 22% Industry, 37% Services
Technical Backwardness
Kathmandu (Pop.: 3,442,271)
Pokhara (Pop.: 200,000)
Patan (Pop.: 183,310)
3
TELE
CO
M
SC
EN
AR
IO
4
The P
laye
rsNepal
Telecom
NCELLUTL
SmartTell
Hello Nepal
New Telecom Players entering
into market each year
5
The N
um
bers
GSMCDMA
PSTN
0
1
2
3
4
5
6
7
8 NTCNCELLUTLOthers
Subscribers in Millions
2007 2008 2009 2010 20110
1
2
3
4
5
6
7
NTCNcellUTLOthers
Subscribers in Millions
Mobile Subscriber rised 12 times
in 3 years ( 2008 – 2011 )
Approx 20 Million by 2014
Tele
phony
Penetra
tion
More than Half Bare hands for
Mobile phones, NEPAL has large
VAS prospects ahead
6
7%
87%
6%
Penetration Rate
Fixed Lines Mobile Lines Others
40%
60%
Penetration Rate Subscribers and Population
7
Connect
ing…
.
87% Data users are 3G and GPRS Users
DialupWirelessCableADSLGPRS and 3GCDMA
3G speed is upto 3.6
MBps and still NO 3G VAS Players
8VAS – Now and Ahead
9
•Content Provider
5-10% Revenue
•Content Aggregator
10-15% Revenue •Technology
Enabler
10-20% Revenue
•Mobile Operator
50%-60% Revenue •Handset
Manufacturer
-
•Consumer
-
The VAS Value Chain
10
What'
s up ?
SMS still is the leader for VAS technology
45%
50%
55%
60%
65%
70%
75%
80%
85%
90%
95%
0%
10%
20%
30%
40%
50%
60%
70%SMS
Video Calls
Social NetworkMMS Email
VAS Usage and Awareness
11
The w
eath
er
Around 15 VAS players
Around 8 Currently Active
Less than 5 active in
diverse domain
Clear Weather for New
flight
CRBT
SMS Banking
Polling
SMS Games
Info Alerts
12
VA
S F
inanci
al
Mark
et
CRBT
Others
SMS Games
5 15 25 35 45 55 65
CRBT
SMS banking
Oth-ers
So-cial Awarnes
s
SMS Games
Polling
NPR crores
68 15 9.5 5 18 27.2
6815
9.55
1827.2
NPR crores
13
VA
S p
rosp
ects
in N
epal
Large number
of Domains to
be Explored
Right time to
Identify and
capture the
sky
Technologies
like USSD, IVR,
SIP, 3G etc still
to be explored
and
Implemented
3G (audio and
video content
provider)
Content
Aggregator
Mobile TV
Mobile Payments
Stock Market
Trading
Travel Related
Information
m-Commerce
Mobile Gaming
SIM based
services
M-Governance
Enterprise
Solutions
14
Who w
e A
re ?
Sanskriti Infoedge Pvt. Ltd.• Working in domains like E-Governance &
Online Travel to offer technology enabled services and solutions.
• Promoters of the company have traditional businesses like Manufacturing, Trading, Finance & Plantation etc. with successful setups for the last 2-3 decades.
Association with Janaki Technologies Pvt. Ltd.• Nationwide Popular VAS Engine SPARROW
SMS• SPARROWSMS used in US, NZ, Mozambique
and national clients• Working in VAS domain since 2008• Team of skilled and ambitious technology
and consulting professionals in Telecom.
15
What’s in
it for
you?
What we bring
to the table?
International
Presence
Entry to an under
developed market
with good prospects
Execution capability
due to our
association with
Janaki Technologies
Good networking in
the Telecom and
other industries due
to our existing
business setup in
Nepal
What we expect
from you?
Tie-up to quickly
turn around
innovative and
proven ideas
Execution and
strategic inputs
Operational
support
Technology sharing
Case
Stu
dy
1
Missed Call AlertsNTC, the biggest and oldest Telecom operator and semi-Government company, did not have Missed call alert system. The promoters of Spice Mobile in Nepal, implemented the system, in association with their Indian partners.
The resultsThe results
► The service was launched at Rs. 40 NPR per month.
► Close to a 100,000 subscribers within 3 months.► The venture resulted in a successful operational
setup and annual revenues of Rs. 5 million NPR.► A monopoly like situation due to a tie-up with NTC.
► The service was launched at Rs. 40 NPR per month.
► Close to a 100,000 subscribers within 3 months.► The venture resulted in a successful operational
setup and annual revenues of Rs. 5 million NPR.► A monopoly like situation due to a tie-up with NTC.
Case
Stu
dy
2
Social Awareness CampaignsNepal is a developing country and receives a lot of foreign funding. There are 1000’s of INGOs and NGOs in Nepal.
UNICEF started to use VAS, with a Toll free SMS number 4400, to get people’s opinions and provide them suggestions.
The resultsThe results
► This number now receives thousands of SMS daily and has resulted in positive outcome for the society.
► It is proven that SMS VAS can be used to create awareness.
► MANY more INGO’s in NEPAL are ready to use technology and innovative ideas to reach normal public and raise awareness.
► This number now receives thousands of SMS daily and has resulted in positive outcome for the society.
► It is proven that SMS VAS can be used to create awareness.
► MANY more INGO’s in NEPAL are ready to use technology and innovative ideas to reach normal public and raise awareness.
18
Our C
onta
ct
Coord
inate
s
Saurabh Kedia
Managing Director & CEO
M(Nepal) - +977 9813548280
M(India) - +91 9650032532
O(Nepal) - +977 1 4261050
Fax(Nepal) - +977 1 4250130
Email:saurabh@sanskritiin
foedge.
com
saurked@gmail.com
Key Contacts
Ashish Jajodia
Director – Business
Development
M(Nepal) - +977 9851103018
M(India) - +91 8130684380
O(Nepal) - +977 1 4261050
Fax(Nepal) - +977 1 4250130
Email:ashish@sanskritiin
foedge
.com
jajodia.ashish@gmail.com
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