techsytalk 2014 predicting the future of events

Great TechxpectationsPredicting the Future of Events

#techsytalk

@danberger

August 2014 @danberger #techsytalk

● Get out of jail cardYou are free to leave any time.

● Join the conversationTweet at me @danberger and use #techsytalk.

● Steal everything!Take as many photos/notes as possible.

Audience-Presenter Agreement

I am an eventgoer.

I am an event planner.

I am an event believer.

& 2,468 more!

Businesses spend 1% of their revenue on events and meetings.

Meetings and events account for $565 B global spend.

Hotel revenue from meetings and events is $103 B.

“A Survey of Meeting and Event Planning Professionals and Hotel Operators,“ Frost and Sullivan, March 2013

August 2014 @danberger #techsytalk

Futurist (n)a person who studies the future and makes predictions about it based on current trends.

August 2014 @danberger #techsytalk

August 2014 @danberger #techsytalk

30 Predictions for the Next 20 Years

August 2014 @danberger #techsytalk

The Discipline of Event Planning

Special Events Magazine"Lifting the Curtain on Live Events," Think with Google, 2014Brookings Institute

There will be more events.

25% of Corporate Planners expect events in 2015.

Live Nation Concert Revenue was up 29% in Q1 of 2014.

Google search for sport tickets up 32% from 2 years ago.

Oh, and the middle class will grow from 2B to 5B by 2030.

The number of event planners will continue to rise significantly.

Event planners will be more strategic than ever.

Manage

Source

Communicate

Plan

Objectives

Data

Organization’s Mission

TechnologyTech

nolog

y

Project MgtScheduling

Transportation HousingSite Selection

Surveys

Badges, Check-in, etc

Email Marketing

Speaker Mgt Design

Reg Social Media

Reports

Measure

Database

Logistics

The Event/ Meeting Planning Process Pyramid

LearningZone

(c) Social Tables, 2014

Event planning will be a more respected and common field.

Meeting design and strategic meeting management will be commonplace terms.

The industry will consolidate.

August 2014 @danberger #techsytalk

Event Marketing

Sponsorships will be integrated into the experience.

“Internet Trends 2014” by KPCB

True ROI will be achievable.

August 2014 @danberger #techsytalk

Event Technology

Event planning as we know it will be automated.

Virtual audiences will be a basic component of events.

1990s 2010s

Event planning software will be free and integrated.

Custom event apps willno longer exists.

Group business will be booked mostly online.

August 2014 @danberger #techsytalk

Event Logistics

Event space will be more commoditized than ever.

LearningZone

Everything you will need will be available on-demand.

Event security will face some of its biggest challenges.

Events will mostly be indoors or under covered structures.

August 2014 @danberger #techsytalk

Event Business Model

There will be a subscription model for events.

There will be no cash at events.

Events will be crowdfunded.

Illegal events will be more difficult to control.

Free events will be expected by consumers.

August 2014 @danberger #techsytalk

Event Content

Education will be the key component at meetings.

Content will be crowdsourced.

August 2014 @danberger #techsytalk

Event Attendees

Events will be smaller and more intimate.

LearningZone

Discovery will be seamless and perfect.

People will pay more money to experience not attend.

Announcing

How can sponsors help announce the event? Can sponsors be involved in promotion, marketing, distribution? The event branding?

Attracting

Can sponsors be involved in campaigns or offerings to attract attendees? Giveaways, raffles, incentives? Content building up to the event?

Anticipating

Are you using sponsor offers to build anticipation? Can you include them in social media campaigns? How can you get your audience interacting before the event?

Entering

What will each attendees first interaction with your sponsors be? Is it engaging? What would make your attendees aware of the sponsors immediately?

Experiencing

Are sponsors part of the experience? How can they be involved during the event? Consider the entertainment, technology, food, program, etc.

Engaging

How did your sponsors interact with attendees? What can you as an organizer do to inspire these interactions? Was everyone engaged?

Exiting

How could sponsors enhance the exiting of your event? What utility is needed or could be provided? Consider transportation, directions, gifts, etc.

Extending

How was the life of the event prolonged after it officially ended? Consider post-event communication, follow-up, sharing content, etc.

LearningZone

Audiences will be a thing of the past.

Source: eMarketer, April 2014

Face-to-face interactions will be even more coveted.

Events will be more important than ever.

YOUR FACE HERE

August 2014 @danberger #techsytalk

● Slides availablehttp://www.slideshare.net/socialtablesor give me a biz card.

● Contact infodan@socialtables.com@danberger(917) 359-7757

Questions + Connections