techsytalk 2014 predicting the future of events
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techsytalk LIVE session. www.techsytalk.com Great Techxpectations: Predicting the Future of Events. Dan Berger (SocialTables) www.socialtables.com What will the future look like in the events industry?Will planners really be floating around in Jetson-like vehicles ordering commands from our minds, never having to interact with other people? Who can really say? But in this session, Dan Berger will channel his inner clairvoyant to foreshadow the 5-10 years in events.TRANSCRIPT
Great TechxpectationsPredicting the Future of Events
#techsytalk
@danberger
August 2014 @danberger #techsytalk
● Get out of jail cardYou are free to leave any time.
● Join the conversationTweet at me @danberger and use #techsytalk.
● Steal everything!Take as many photos/notes as possible.
Audience-Presenter Agreement
I am an eventgoer.
I am an event planner.
I am an event believer.
& 2,468 more!
Businesses spend 1% of their revenue on events and meetings.
Meetings and events account for $565 B global spend.
Hotel revenue from meetings and events is $103 B.
“A Survey of Meeting and Event Planning Professionals and Hotel Operators,“ Frost and Sullivan, March 2013
August 2014 @danberger #techsytalk
Futurist (n)a person who studies the future and makes predictions about it based on current trends.
August 2014 @danberger #techsytalk
August 2014 @danberger #techsytalk
30 Predictions for the Next 20 Years
August 2014 @danberger #techsytalk
The Discipline of Event Planning
Special Events Magazine"Lifting the Curtain on Live Events," Think with Google, 2014Brookings Institute
There will be more events.
25% of Corporate Planners expect events in 2015.
Live Nation Concert Revenue was up 29% in Q1 of 2014.
Google search for sport tickets up 32% from 2 years ago.
Oh, and the middle class will grow from 2B to 5B by 2030.
The number of event planners will continue to rise significantly.
Event planners will be more strategic than ever.
Manage
Source
Communicate
Plan
Objectives
Data
Organization’s Mission
TechnologyTech
nolog
y
Project MgtScheduling
Transportation HousingSite Selection
Surveys
Badges, Check-in, etc
Email Marketing
Speaker Mgt Design
Reg Social Media
Reports
Measure
Database
Logistics
The Event/ Meeting Planning Process Pyramid
LearningZone
(c) Social Tables, 2014
Event planning will be a more respected and common field.
Meeting design and strategic meeting management will be commonplace terms.
The industry will consolidate.
August 2014 @danberger #techsytalk
Event Marketing
Sponsorships will be integrated into the experience.
“Internet Trends 2014” by KPCB
True ROI will be achievable.
August 2014 @danberger #techsytalk
Event Technology
Event planning as we know it will be automated.
Virtual audiences will be a basic component of events.
1990s 2010s
Event planning software will be free and integrated.
Custom event apps willno longer exists.
Group business will be booked mostly online.
August 2014 @danberger #techsytalk
Event Logistics
Event space will be more commoditized than ever.
LearningZone
Everything you will need will be available on-demand.
Event security will face some of its biggest challenges.
Events will mostly be indoors or under covered structures.
August 2014 @danberger #techsytalk
Event Business Model
There will be a subscription model for events.
There will be no cash at events.
Events will be crowdfunded.
Illegal events will be more difficult to control.
Free events will be expected by consumers.
August 2014 @danberger #techsytalk
Event Content
Education will be the key component at meetings.
Content will be crowdsourced.
August 2014 @danberger #techsytalk
Event Attendees
Events will be smaller and more intimate.
LearningZone
Discovery will be seamless and perfect.
People will pay more money to experience not attend.
Announcing
How can sponsors help announce the event? Can sponsors be involved in promotion, marketing, distribution? The event branding?
Attracting
Can sponsors be involved in campaigns or offerings to attract attendees? Giveaways, raffles, incentives? Content building up to the event?
Anticipating
Are you using sponsor offers to build anticipation? Can you include them in social media campaigns? How can you get your audience interacting before the event?
Entering
What will each attendees first interaction with your sponsors be? Is it engaging? What would make your attendees aware of the sponsors immediately?
Experiencing
Are sponsors part of the experience? How can they be involved during the event? Consider the entertainment, technology, food, program, etc.
Engaging
How did your sponsors interact with attendees? What can you as an organizer do to inspire these interactions? Was everyone engaged?
Exiting
How could sponsors enhance the exiting of your event? What utility is needed or could be provided? Consider transportation, directions, gifts, etc.
Extending
How was the life of the event prolonged after it officially ended? Consider post-event communication, follow-up, sharing content, etc.
LearningZone
Audiences will be a thing of the past.
Source: eMarketer, April 2014
Face-to-face interactions will be even more coveted.
Events will be more important than ever.
YOUR FACE HERE
August 2014 @danberger #techsytalk
● Slides availablehttp://www.slideshare.net/socialtablesor give me a biz card.
● Contact [email protected]@danberger(917) 359-7757
Questions + Connections