teaching the global economy

Teaching the Global

Economy

John LarmerBuck Institute for Education

BIE: Who We Are

BIE is dedicated to improving 21st Century teaching and learning by creating and disseminating knowledge, products, and practices for effective Project Based Learning

Non-profit located near San Francisco

Workshops and partners in over 30 states and 6 countries

www.bie.org

www.pbl-online.org

PBL Handbook and PBL Toolkit series, and project based curriculum units for high school Economics and U.S. Government

• “The Greater Good” – sample project-based unit on trade, comparative advantage (from Buck Institute for Education - free to download @ www.bie.org)

• A Global Business course: activities, projects, and resources (from National Academy Foundation; must be a member for full access)

Today’s Agenda

http://inventorspot.com/articles/got_milkinventive_marketing_5569Copy and print out or project the print ads on the website for your

students. Ask them to look at the American “got milk?” ad and list the features and qualities of milk being highlighted in the advertisement. Who would this ad appeal to and why? Have students partner up and share their ideas.

Now ask students to consider the milk ads from the other countries. Direct pairs choose one of the ads that they have a strong reaction to and discuss:

• What features and qualities of milk are highlighted in the ad? • Who would the ad appeal to and why?• How does it compare to the American version? • Would the other ad be effective in the US? Why or why not?

United States

Switzerland

Germany

India

Mexico

South Africa

STEP Analysis Project: Launch Memo from CEO

To: Global Business Consulting GroupFrom: CEO, Solar Dog Homes Inc.

We need you to recommend which nation we should choose for manufacturing our new wood-framed dog homes, and make and install heating and cooling systems for them, including the solar-powered digital temperature gauge, the fan, and the heater.

(from National Academy Foundation)

STEP Analysis: South Korea

Social

Benefits:• young, educated, tech-savvy workers

Risks:• lack of interest or experience in building the

particular product

STEP Analysis: South Korea

Technological

Benefits:• workers comfortable with high-tech; good

transportation and manufacturing sites

Risks:• depend on oil for transportation

STEP Analysis: South Korea

Economy

Benefits:• stable, strong economy with favorable business

conditions, many sites available

Risks:• cost of workers could cut profits

STEP Analysis: South Korea

Political

Benefits:• ease of doing business

Risks:

• lacks raw materials for product; must be shipped in—increases costs

For further information

John LarmerDirector of Product Developmentjohnlarmer@bie.org

David RossDirector of Professional Developmentdavid@bie.org

415-883-0122