tea industry

TEA INDUSTRYPresented by

Dolly Mishra

CONTENT

INTRODUCTION

EVOLUTION

KEY PLAYERS

KEY PRODUCTS

CONTRIBUTION TO THE ECONOMY

SWOT ANALYSIS

FUTURE OF THE SECTOR

INTRODUCTION TO THE SECTOR

Tea is one of the most refreshing and popular beverages

of the world.

India is one of the largest Tea producer in the world.

Indian tea is the finest quality in the world.  

Tea is being cultivated in the high ranges of Northern

and Southern India.

Black tea accounts for around 75% of global

production.

evolutionThe tea industry in India is about 170years old. It occupies an important Place and plays a very useful part in the national economy. Robert Bruce in 1823 discovered tea plantsgrowing wild in upper Brahmaputra Valley. In 1838 the first Indian tea From Assam was sent to United Kingdom for public sale. Thereafter, it was extended to other parts of the Country between 50's and 60's of the last century.

KEY PLAYERS

TATA TEA ASSAM CO. LTD GODREJ TEA UNILEVER BRAND BROKE BOND LIPTON

KEY PRODUCTS

RED TEA

GREEN TEA

BLACK TEA

WHITE TEA

CONTRIBUTION TO THE ECONOMY

India accounts for more than 15% of the global tea trade.

Indian tea is exported in various forms such as tea bags & instant tea to more than 80 countries of the world.

Contribution to GDP

Indian tea industry is of nearly 9000 crores rupees.

Since independence tea production has grown over

250%.

Total net foreign exchange earned per annum is around

Rs. 1847 crores.

Employees over 1.1 million workers, 50% women.

SWOT ANALYSIS

STRENGHTHS

Strong research backing from well established

research institution.

Availability of modernized & upgraded

manufacturing facility.

Labor welfare laws protecting workmen.

A one stop shop for high quality specialty tea’s

e.g. Darjeeling, Assam, Nilgiris etc.

WEAKNESS

Inadequate warehousing at port.

Remote location of the plantations and

Transportation of tea’s over long distance from tea

gardens to sales point.

OPPORTUNITY

Good awareness level world over as to the health

attributes of tea leading to growing demand for good

quality tea’s and specialty tea’s such as organic tea’s,

green tea’s etc.

Positive response by the Tea Industry responding to the

govt. towards renovation of fields and processing

factories.

THREATS

Low cost of production of tea’s from Kenya, Indonesia

etc.

Better developed packaging & bagging capacity of

Srilanka.

Consistency in quality, commitment and high services

quality perception of exporters of the other countries.

FUTURE OF TEA INDUSTRY

New areas for tea cultivation are being sought.

The industry is likely to witness a major consolidation

with leading players looking to acquire smaller &

marginal players.

Major concern for the industry remain rising of cost of

production and value addition.