talksport macros 2013
Post on 10-Jun-2015
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talkSPORT MACROS
MACRO REGIONS
LONDON774,000
MIDLANDS754,000
NORTH922,000
SCOTLAND185,000 SOUTH
533,000
ULSTER80,000
Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA Q2 2013
Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA, Q2 2013
talkSPORT LONDON
REACH: 774,000
78% MALE PROFILE
LETCHWORTH
RAYLEIGH
FARNHAM
MAIDENHEAD
TONBRIDGE
CENTRALLONDON
ST ALBANS CHELMSFORD
DARTFORD
EPSOM
WOKINGHAM
DUNSTABLE
DEMOGRAPHICS
Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+
15%17%
21% 22%
15%
10%
ABC1 reach is now over ½ million and has increased 25% quarter on quarter
Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA Q2 2013
REACH: 754,000
81% MALE PROFILE
BIRMINGHAM
LINCOLN
NORTHAMPTON COLCHESTER
WARWICK
NORWICH PETERBOROUGH
OXFORD
MANSFIELD CHESTER
COLWYNBAY
SHREWSBURY
GLOUCESTER
HEREFORD
DEMOGRAPHICS
Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+
18%
13%
21%23%
14%
11%
The ABC1 profile is now 54% and has increased 11% Year on
Year
talkSPORT MIDLANDS
Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA, Q2 2013
talkSPORT SOUTH
REACH: 533,000
79% MALE PROFILE
Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+
17%19%
23%21%
11%9%
DEMOGRAPHICS
CARDIFF
SWINDON
PLYMOUTH
SOUTHAMPTON
READING
SWANSEA
ST. DAVID’S
EXETER
BRISTOL
BRIGHTON
The male reach has increased 35% and the ABC1 reach has
increased 20% quarter on quarter
MARGATE
Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA Q2 2013
talkSPORT ULSTER
BELFAST
NEWRY
LONDONDERRY
ANTRIM OMAGH
ENNISKILLEN
REACH: 80,000
89% MALE PROFILE
DEMOGRAPHICS
Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+
16%
23%
14%
25%
15%
10%
ABC1 listenership is up 46% Year on Year
Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA, Q2 2013
talkSPORT NORTH
REACH: 922,000
83% MALE PROFILE
NEWCASTLE
LEEDS
LIVERPOOL
HULL
DUMFRIES
DURHAM
MANCHESTER
CARLISLE
YORK
Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+
20% 21% 21%
16%
11% 11%
DEMOGRAPHICS
Reach is up 12% quarter on quarter and the ABC1 profile is
now 57%
Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+
22% 22%
14%12%
23%
7%
DEMOGRAPHICS
Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA Q2 2013
REACH: 185,000
89% MALE PROFILE
EDINBURGH
GLASGOW
ABERDEEN INVERNESS
DUNDEE
Listeners in Scotland are 81% more likely than the national
average to be male
talkSPORT SCOTLAND
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