MEDIA BRANDOF THE YEAR

WHAT IS talkSPORT?

Source: RAJAR/IPSOS MORI/RSMB - talkSPORT TSA, 3 months PE Dec 2009

…the UK’s first and only commercial sports radio station

…the UK’s biggest male targeted media brand

…official broadcaster of major mainstream sporting events

One of the UK’s biggest media brands with wide-ranging appeal

ON AIR

ON LINE

IN MAGAZINE

WHAT IS talkSPORT?

THE talkSPORT FORMULA

Expert analysis

Debate & fan interaction

Live sports rights

2.5 million listeners

Source: RAJAR Q4 2209

OFFICIAL FIFA BROADCASTER

Top Talent

• Big names in sports broadcast

• 2nd Year of Official World Cup rights• Every game LIVE• More dedicated time to World Cup

editorial

World Cup

• New Signing – and more to follow??

• Official rights to the big sporting events including the Premier League, and the 2010 Fifa World Cup

Broadcast Rights

TARGETED BROADCAST MEDIA

Source: RAJAR/IPSOS MEDIA/RSMB PE Dec 2009/Mediate Jan 2010l

Efficiently male 2 million men

Loyal audience – 8.2 average hours

1.3 million ABC1

SK

Y S

PO

RT

S 1

71%

BB

C R

5 74

%

DA

VE

60%

AB

SO

LU

TE

58%

BR

AV

O 5

5%

EU

RO

SP

OR

T 5

7%

C5

41%

talk

SP

OR

T 7

9%

C4

41%

ITV

1 3

8%

Male Profile %2.5 million weekly listeners

637,000 15-34 Men (index 157)

DIGITAL INVESTMENT

Source: COMSCORE

Unique visitors: 300,000 per month

Page impressions:3 million per month

900,000 hours of listening per month

talkSPORT FORMULA

Source: ABCE

176,407

New record circulation figure of

talkSPORT has become one of the biggest success stories in the media, picking up numerous awards in recent years. 2009 was no different…

Sales team of the year – 2009

AWARD WINNING CONTRIBUTIONS

Gold award winners ‘BRAND OF THE YEAR’ – 2009

Silver award winners for Sales Pitch Niche (Sony Pictures) - 2009

Bronze award winners for Sales Pitch Large (Strongbow) - 2009

Also Nominated for Sales team of the year - 2009