taking your landing pages social

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LookWho’sClicking

2.25 Release Webinar

Taking Your Landing Pages Social

Joseph Manos

Executive Vice President

David Rosendahl

Co-founder, EVP Client Services

Michael Dunahee

Product Manager

© 2011 MindFireInc

This document is the property of MindFireInc.

March 11th, 2011

Housekeeping

� We’re recording!

� Today’s hashtag:

#mindfireinc

� Ask questions

Housekeeping

Submit questions/comments during the session via chat

Introductions

David Rosendahl

Co-founder

EVP Client Services

Joe Manos

Executive Vice President

Michael Dunahee

Product Manager

Today’s Tour

� Social Media: Why Should You Care?

� New Features for Campaign Flexibility

� A Look Ahead

� Q & A (15 minutes)

Today’s Approach

� Not “technical”

� Learn about new

features … spark ideas!

� Give you 3+ ideas for Q2

POLL!

Social Media

What The

Heck is Social Media

“Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”

“A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. “

Just a fancy way to describe the

bazillion conversations occurring

online.

Why

Should

I Care

500+ million

By 2012, 88% of

Marketers Will

Use Social Media

Not every

industry has

adopted social

media at

the same rate

The more experienced

companies get, the more

they realize the need to

integrate social media

Social media

will rival email

marketing for

budget

increases

Across all generations,

more people than ever

are using social

networks

Usage frequency is increasing too

Facebook is more

effective for B2C

and LinkedIn is

more effective for

B2B.

Try this: Answers.Yahoo.com

Where

do I

Start

1 130 130

130

130

1 Direct Mail Touch = 520 impressions

1. Embed share button(s) within any page

2. When respondents press the share button, content is shared to the social network with a link back to the microsite

3. “Friends” view the content, and click the link to the microsite

4. You have a new contact/lead. The process repeats.

5. Identify “influencers”

Real

World

Example

Example: Retailer

Example: Retailer

� Objectives:

� Increase store traffic & offer redemption

� Grow customer/contact base

Tactics

1. Create direct mail w/personalized URL, driving respondents to landing page.

2. On the landing page:� Respondents complete a short survey to receive an offer via email

� The offer must be taken to a store for redemption

� Respondents can also share the offer with their friends

3. Respondents who shares the offer with friends are automatically entered into a sweepstakes (free stuff for a year, iPad 2, etc.)

4. Friends who respond virally start a step 2, and the process repeats.

Metrics to Measure

� Visit & Response Rate to Direct Mail

� Social Media:� Facebook: Measure how many people each share brings (e.g., 1 share

brings 5 additional people)

� Twitter: Measure how many people each tweet brings (e.g., 1 tweet brings 10 additional people)

� Determine which social media site drives quality results (consider placing ads on the network)

� Determine which individuals are biggest “influencers”

� Measure in-store redemption, by channel

� Measure increase in contact/database size

How Do

I Do It?

Social Media - Configuration

� Configuration Screen – in Global Properties

Social Media - Configuration

� Configuration screen – VERY easy!

Social Media - Configuration

� HTML provided in the Social Media Configuration

Guide for different styles of buttons

Social Media - Configuration

� Facebook Share

Social Media - Configuration

� LinkedIn Share

Social Media - Configuration

� Twitter Share

Social Media - Reporting

� Include Social Media data in Activity Reports

Social Media - Reporting

� Social Media Reports in the Dashboard

727 vs. 66

How Do

I Learn

More

A few tips

� Read:

� FastLaunch Resource Center

� Mashable.com

� Insidefacebook.com

� Marketingsherpa.com

� Create an account at Facebook, LinkedIn,

Twitter. Friend me!

Who Wants to be a Millionaire?

Business.com: $7.5 million

Fund.com: $9.9 million

CreditCards.com: $2.75 million

� Tips:

� Register your company name (and your own!)

� Register your Client’s!

Campaign

Flexibility

Campaign Flexibility

� Develop expertise to deploy various scenarios

� Steps:

� Take advantage of Training, offered 3x p/week

� Watch training videos, participate in MindShare

� Execute your Self-Promotional Campaign

� Leverage Professional Services if needed

The 2.25 Release

� Features have been designed to give you

greater flexibility in your campaigns.

� Features have been rolled out

in several smaller releases

� More features are being added in

the next few weeks.

The 2.25 Release

� Social Media Sharing

� Edit Mail File Records in a Live Campaign

� Add a Custom Logo to your Customers’ Dashboards

� Version Pages based on the Source Tracking Origin

� SMS Improvements

Edit Mail File Records

� Previously, users had to remove mail file(s),

make edits and re-upload mail file(s).

� Users can now edit individual mail file records

in a live campaign without affecting statistics.

� Modify, add or remove any mail file field

Edit Mail File Records

� In the Mail File section of the campaign

Edit Mail

File Records

• Search

• Browse

• Edit

• Disable

Add a Custom Logo to the Dashboard

� Add a custom logo or image to the users’

Dashboards.

� When adding or editing a user, browse to the

logo or image.

� The same image dimensions are still

recommended (200pixels X 60pixels).

Add a Custom Logo to the Dashboard

� Just browse to the image

Add a Custom Logo to the Dashboard

Version Pages Based on Source Tracking

� Version Welcome or Thank You pages based

on the Source Tracking

� For example, if you are using Source Tracking

in your QR Codes, you can version your

Welcome Page to be more mobile-friendly.

� This feature sets the stage for more mobile

marketing features in the next release

(Summer ‘11)

Version Pages Based on Source Tracking

SMS Improvements

� Users will not notice any difference in how the

program works, but they will see increased

coverage in the US.

� The platform is now in place to add two-way

SMS in the next release.

� Expected to be released next week.

A Look Ahead

Summer and Fall ’11 Releases

� Use Control Panel in Firefox and Safari

� Most features will be geared towards

mobile marketing

� Inbound SMS

� Mobile Device Detection

� Versioning the Survey Page

Also in our plans for future releases:

� Any other great suggestions that you make on

the MindShare website.

� http://mindshare.mindfireinc.com

� Call me directly (949-265-1255) if you want to

discuss upcoming features.Note: This number is not for Technical Support.

HowDo I…?

How do I …

� Configure the features:

Support & Training: 949-474-4418 option 2

� Market & sell the features:

Carrie Driscoll-Hill: 480-626-4957

� Get started:

Joe Manos: 916-284-8112

Reach Us

� David Rosendahl

949-474-4418 x208daver@mindfireinc.com@daverosendahl

� Joe Manos

916-284-8112jmanos@mindfireinc.com@jemanos

� Michael Dunahee

949-265-1255 mdunahee@mindfireinc.com@mdunahee

David Rosendahl

Co-founder

EVP Client Services

Joe Manos

Executive Vice President

Michael Dunahee

Product Manager

Submit your

questions now.

Q & A

Thank you!