taking your landing pages social

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MindFireInc®, the leading provider of personalized cross-media marketing solutions hosted a complimentary educational webinar on Friday, March 11 at 11:00 am PST/2:00 pm EST. It showcased the new powerful features introduced in LookWho’sClicking 2.25, including: - Enabling social media sharing and reporting - Creating “versioned” landing pages based on each response channel - Customizing “unsubscribe” pages - Offering “branded” User Dashboards to each client …and many real-life examples of how print and marketing service providers can make money by offering these highly demanded services.

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Page 1: Taking your Landing Pages Social

Thanks for joining us.

The webinar will begin

shortly.

Join the pre-show chatter on Twitter using hashtag: #mindfireinc

Page 2: Taking your Landing Pages Social

LookWho’sClicking

2.25 Release Webinar

Taking Your Landing Pages Social

Joseph Manos

Executive Vice President

David Rosendahl

Co-founder, EVP Client Services

Michael Dunahee

Product Manager

© 2011 MindFireInc

This document is the property of MindFireInc.

March 11th, 2011

Page 3: Taking your Landing Pages Social

Housekeeping

� We’re recording!

� Today’s hashtag:

#mindfireinc

� Ask questions

Page 4: Taking your Landing Pages Social

Housekeeping

Submit questions/comments during the session via chat

Page 5: Taking your Landing Pages Social
Page 6: Taking your Landing Pages Social

Introductions

David Rosendahl

Co-founder

EVP Client Services

Joe Manos

Executive Vice President

Michael Dunahee

Product Manager

Page 7: Taking your Landing Pages Social

Today’s Tour

� Social Media: Why Should You Care?

� New Features for Campaign Flexibility

� A Look Ahead

� Q & A (15 minutes)

Page 8: Taking your Landing Pages Social

Today’s Approach

� Not “technical”

� Learn about new

features … spark ideas!

� Give you 3+ ideas for Q2

Page 9: Taking your Landing Pages Social

POLL!

Page 10: Taking your Landing Pages Social

Social Media

Page 11: Taking your Landing Pages Social

What The

Heck is Social Media

Page 12: Taking your Landing Pages Social
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“Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”

“A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. “

Page 14: Taking your Landing Pages Social

Just a fancy way to describe the

bazillion conversations occurring

online.

Page 15: Taking your Landing Pages Social

Why

Should

I Care

Page 16: Taking your Landing Pages Social

500+ million

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By 2012, 88% of

Marketers Will

Use Social Media

Not every

industry has

adopted social

media at

the same rate

Page 19: Taking your Landing Pages Social

The more experienced

companies get, the more

they realize the need to

integrate social media

Page 20: Taking your Landing Pages Social

Social media

will rival email

marketing for

budget

increases

Page 21: Taking your Landing Pages Social

Across all generations,

more people than ever

are using social

networks

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Usage frequency is increasing too

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Facebook is more

effective for B2C

and LinkedIn is

more effective for

B2B.

Page 25: Taking your Landing Pages Social

Try this: Answers.Yahoo.com

Page 26: Taking your Landing Pages Social

Where

do I

Start

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1 130 130

130

130

1 Direct Mail Touch = 520 impressions

Page 29: Taking your Landing Pages Social

1. Embed share button(s) within any page

2. When respondents press the share button, content is shared to the social network with a link back to the microsite

3. “Friends” view the content, and click the link to the microsite

4. You have a new contact/lead. The process repeats.

5. Identify “influencers”

Page 30: Taking your Landing Pages Social

Real

World

Example

Page 31: Taking your Landing Pages Social

Example: Retailer

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Example: Retailer

� Objectives:

� Increase store traffic & offer redemption

� Grow customer/contact base

Page 33: Taking your Landing Pages Social

Tactics

1. Create direct mail w/personalized URL, driving respondents to landing page.

2. On the landing page:� Respondents complete a short survey to receive an offer via email

� The offer must be taken to a store for redemption

� Respondents can also share the offer with their friends

3. Respondents who shares the offer with friends are automatically entered into a sweepstakes (free stuff for a year, iPad 2, etc.)

4. Friends who respond virally start a step 2, and the process repeats.

Page 34: Taking your Landing Pages Social

Metrics to Measure

� Visit & Response Rate to Direct Mail

� Social Media:� Facebook: Measure how many people each share brings (e.g., 1 share

brings 5 additional people)

� Twitter: Measure how many people each tweet brings (e.g., 1 tweet brings 10 additional people)

� Determine which social media site drives quality results (consider placing ads on the network)

� Determine which individuals are biggest “influencers”

� Measure in-store redemption, by channel

� Measure increase in contact/database size

Page 35: Taking your Landing Pages Social

How Do

I Do It?

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Social Media - Configuration

� Configuration Screen – in Global Properties

Page 37: Taking your Landing Pages Social

Social Media - Configuration

� Configuration screen – VERY easy!

Page 38: Taking your Landing Pages Social

Social Media - Configuration

� HTML provided in the Social Media Configuration

Guide for different styles of buttons

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Social Media - Configuration

� Facebook Share

Page 40: Taking your Landing Pages Social

Social Media - Configuration

� LinkedIn Share

Page 41: Taking your Landing Pages Social

Social Media - Configuration

� Twitter Share

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Social Media - Reporting

� Include Social Media data in Activity Reports

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Social Media - Reporting

� Social Media Reports in the Dashboard

727 vs. 66

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How Do

I Learn

More

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A few tips

� Read:

� FastLaunch Resource Center

� Mashable.com

� Insidefacebook.com

� Marketingsherpa.com

� Create an account at Facebook, LinkedIn,

Twitter. Friend me!

Page 46: Taking your Landing Pages Social

Who Wants to be a Millionaire?

Business.com: $7.5 million

Fund.com: $9.9 million

CreditCards.com: $2.75 million

� Tips:

� Register your company name (and your own!)

� Register your Client’s!

Page 47: Taking your Landing Pages Social

Campaign

Flexibility

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Campaign Flexibility

� Develop expertise to deploy various scenarios

� Steps:

� Take advantage of Training, offered 3x p/week

� Watch training videos, participate in MindShare

� Execute your Self-Promotional Campaign

� Leverage Professional Services if needed

Page 49: Taking your Landing Pages Social

The 2.25 Release

� Features have been designed to give you

greater flexibility in your campaigns.

� Features have been rolled out

in several smaller releases

� More features are being added in

the next few weeks.

Page 50: Taking your Landing Pages Social

The 2.25 Release

� Social Media Sharing

� Edit Mail File Records in a Live Campaign

� Add a Custom Logo to your Customers’ Dashboards

� Version Pages based on the Source Tracking Origin

� SMS Improvements

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Edit Mail File Records

� Previously, users had to remove mail file(s),

make edits and re-upload mail file(s).

� Users can now edit individual mail file records

in a live campaign without affecting statistics.

� Modify, add or remove any mail file field

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Edit Mail File Records

� In the Mail File section of the campaign

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Edit Mail

File Records

• Search

• Browse

• Edit

• Disable

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Add a Custom Logo to the Dashboard

� Add a custom logo or image to the users’

Dashboards.

� When adding or editing a user, browse to the

logo or image.

� The same image dimensions are still

recommended (200pixels X 60pixels).

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Add a Custom Logo to the Dashboard

� Just browse to the image

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Add a Custom Logo to the Dashboard

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Version Pages Based on Source Tracking

� Version Welcome or Thank You pages based

on the Source Tracking

� For example, if you are using Source Tracking

in your QR Codes, you can version your

Welcome Page to be more mobile-friendly.

� This feature sets the stage for more mobile

marketing features in the next release

(Summer ‘11)

Page 58: Taking your Landing Pages Social

Version Pages Based on Source Tracking

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SMS Improvements

� Users will not notice any difference in how the

program works, but they will see increased

coverage in the US.

� The platform is now in place to add two-way

SMS in the next release.

� Expected to be released next week.

Page 61: Taking your Landing Pages Social

A Look Ahead

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Summer and Fall ’11 Releases

� Use Control Panel in Firefox and Safari

� Most features will be geared towards

mobile marketing

� Inbound SMS

� Mobile Device Detection

� Versioning the Survey Page

Page 63: Taking your Landing Pages Social

Also in our plans for future releases:

� Any other great suggestions that you make on

the MindShare website.

� http://mindshare.mindfireinc.com

� Call me directly (949-265-1255) if you want to

discuss upcoming features.Note: This number is not for Technical Support.

Page 64: Taking your Landing Pages Social
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HowDo I…?

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How do I …

� Configure the features:

Support & Training: 949-474-4418 option 2

� Market & sell the features:

Carrie Driscoll-Hill: 480-626-4957

� Get started:

Joe Manos: 916-284-8112

Page 67: Taking your Landing Pages Social

Reach Us

� David Rosendahl

949-474-4418 [email protected]@daverosendahl

� Joe Manos

[email protected]@jemanos

� Michael Dunahee

949-265-1255 [email protected]@mdunahee

David Rosendahl

Co-founder

EVP Client Services

Joe Manos

Executive Vice President

Michael Dunahee

Product Manager

Page 68: Taking your Landing Pages Social

Submit your

questions now.

Page 69: Taking your Landing Pages Social

Q & A

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Thank you!