taking your landing pages social
DESCRIPTION
MindFireInc®, the leading provider of personalized cross-media marketing solutions hosted a complimentary educational webinar on Friday, March 11 at 11:00 am PST/2:00 pm EST. It showcased the new powerful features introduced in LookWho’sClicking 2.25, including: - Enabling social media sharing and reporting - Creating “versioned” landing pages based on each response channel - Customizing “unsubscribe” pages - Offering “branded” User Dashboards to each client …and many real-life examples of how print and marketing service providers can make money by offering these highly demanded services.TRANSCRIPT
Thanks for joining us.
The webinar will begin
shortly.
Join the pre-show chatter on Twitter using hashtag: #mindfireinc
LookWho’sClicking
2.25 Release Webinar
Taking Your Landing Pages Social
Joseph Manos
Executive Vice President
David Rosendahl
Co-founder, EVP Client Services
Michael Dunahee
Product Manager
© 2011 MindFireInc
This document is the property of MindFireInc.
March 11th, 2011
Housekeeping
� We’re recording!
� Today’s hashtag:
#mindfireinc
� Ask questions
Housekeeping
Submit questions/comments during the session via chat
Introductions
David Rosendahl
Co-founder
EVP Client Services
Joe Manos
Executive Vice President
Michael Dunahee
Product Manager
Today’s Tour
� Social Media: Why Should You Care?
� New Features for Campaign Flexibility
� A Look Ahead
� Q & A (15 minutes)
Today’s Approach
� Not “technical”
� Learn about new
features … spark ideas!
� Give you 3+ ideas for Q2
POLL!
Social Media
What The
Heck is Social Media
“Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”
“A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. “
Just a fancy way to describe the
bazillion conversations occurring
online.
Why
Should
I Care
500+ million
By 2012, 88% of
Marketers Will
Use Social Media
Not every
industry has
adopted social
media at
the same rate
The more experienced
companies get, the more
they realize the need to
integrate social media
Social media
will rival email
marketing for
budget
increases
Across all generations,
more people than ever
are using social
networks
Usage frequency is increasing too
Facebook is more
effective for B2C
and LinkedIn is
more effective for
B2B.
Try this: Answers.Yahoo.com
Where
do I
Start
1 130 130
130
130
1 Direct Mail Touch = 520 impressions
1. Embed share button(s) within any page
2. When respondents press the share button, content is shared to the social network with a link back to the microsite
3. “Friends” view the content, and click the link to the microsite
4. You have a new contact/lead. The process repeats.
5. Identify “influencers”
Real
World
Example
Example: Retailer
Example: Retailer
� Objectives:
� Increase store traffic & offer redemption
� Grow customer/contact base
Tactics
1. Create direct mail w/personalized URL, driving respondents to landing page.
2. On the landing page:� Respondents complete a short survey to receive an offer via email
� The offer must be taken to a store for redemption
� Respondents can also share the offer with their friends
3. Respondents who shares the offer with friends are automatically entered into a sweepstakes (free stuff for a year, iPad 2, etc.)
4. Friends who respond virally start a step 2, and the process repeats.
Metrics to Measure
� Visit & Response Rate to Direct Mail
� Social Media:� Facebook: Measure how many people each share brings (e.g., 1 share
brings 5 additional people)
� Twitter: Measure how many people each tweet brings (e.g., 1 tweet brings 10 additional people)
� Determine which social media site drives quality results (consider placing ads on the network)
� Determine which individuals are biggest “influencers”
� Measure in-store redemption, by channel
� Measure increase in contact/database size
How Do
I Do It?
Social Media - Configuration
� Configuration Screen – in Global Properties
Social Media - Configuration
� Configuration screen – VERY easy!
Social Media - Configuration
� HTML provided in the Social Media Configuration
Guide for different styles of buttons
Social Media - Configuration
� Facebook Share
Social Media - Configuration
� LinkedIn Share
Social Media - Configuration
� Twitter Share
Social Media - Reporting
� Include Social Media data in Activity Reports
Social Media - Reporting
� Social Media Reports in the Dashboard
727 vs. 66
How Do
I Learn
More
A few tips
� Read:
� FastLaunch Resource Center
� Mashable.com
� Insidefacebook.com
� Marketingsherpa.com
� Create an account at Facebook, LinkedIn,
Twitter. Friend me!
Who Wants to be a Millionaire?
Business.com: $7.5 million
Fund.com: $9.9 million
CreditCards.com: $2.75 million
� Tips:
� Register your company name (and your own!)
� Register your Client’s!
Campaign
Flexibility
Campaign Flexibility
� Develop expertise to deploy various scenarios
� Steps:
� Take advantage of Training, offered 3x p/week
� Watch training videos, participate in MindShare
� Execute your Self-Promotional Campaign
� Leverage Professional Services if needed
The 2.25 Release
� Features have been designed to give you
greater flexibility in your campaigns.
� Features have been rolled out
in several smaller releases
� More features are being added in
the next few weeks.
The 2.25 Release
� Social Media Sharing
� Edit Mail File Records in a Live Campaign
� Add a Custom Logo to your Customers’ Dashboards
� Version Pages based on the Source Tracking Origin
� SMS Improvements
Edit Mail File Records
� Previously, users had to remove mail file(s),
make edits and re-upload mail file(s).
� Users can now edit individual mail file records
in a live campaign without affecting statistics.
� Modify, add or remove any mail file field
Edit Mail File Records
� In the Mail File section of the campaign
Edit Mail
File Records
• Search
• Browse
• Edit
• Disable
Add a Custom Logo to the Dashboard
� Add a custom logo or image to the users’
Dashboards.
� When adding or editing a user, browse to the
logo or image.
� The same image dimensions are still
recommended (200pixels X 60pixels).
Add a Custom Logo to the Dashboard
� Just browse to the image
Add a Custom Logo to the Dashboard
Version Pages Based on Source Tracking
� Version Welcome or Thank You pages based
on the Source Tracking
� For example, if you are using Source Tracking
in your QR Codes, you can version your
Welcome Page to be more mobile-friendly.
� This feature sets the stage for more mobile
marketing features in the next release
(Summer ‘11)
Version Pages Based on Source Tracking
SMS Improvements
� Users will not notice any difference in how the
program works, but they will see increased
coverage in the US.
� The platform is now in place to add two-way
SMS in the next release.
� Expected to be released next week.
A Look Ahead
Summer and Fall ’11 Releases
� Use Control Panel in Firefox and Safari
� Most features will be geared towards
mobile marketing
� Inbound SMS
� Mobile Device Detection
� Versioning the Survey Page
Also in our plans for future releases:
� Any other great suggestions that you make on
the MindShare website.
� http://mindshare.mindfireinc.com
� Call me directly (949-265-1255) if you want to
discuss upcoming features.Note: This number is not for Technical Support.
HowDo I…?
How do I …
� Configure the features:
Support & Training: 949-474-4418 option 2
� Market & sell the features:
Carrie Driscoll-Hill: 480-626-4957
� Get started:
Joe Manos: 916-284-8112
Reach Us
� David Rosendahl
949-474-4418 [email protected]@daverosendahl
� Joe Manos
[email protected]@jemanos
� Michael Dunahee
949-265-1255 [email protected]@mdunahee
David Rosendahl
Co-founder
EVP Client Services
Joe Manos
Executive Vice President
Michael Dunahee
Product Manager
Submit your
questions now.
Q & A
Thank you!