taking products to market

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Presented by

Richard Campos

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

What will you be famous for?

Innovative products and services?

Excellent Customer Service?

Innovative thinking?

The person with the longest list of patent registrations?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Stages of Product to Market:

The Idea Marketing

Funding

Product Launch

Contracts

Intellectual Property

DesignModel

Test

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

The Idea

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

The Idea

Ask Yourself:

What’s unique about what you have?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

The Idea

Ask Yourself:

What’s unique about what you have?

Is anybody making it?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

The Idea

Ask Yourself:

What’s unique about what you have?

Is anybody making it?

What problem does it solve?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

The Idea

Ask Yourself:

What’s unique about what you have?

Is anybody making it?

What problem does it solve?

Is it practical?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Intellectual Property (IP)

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

IP

Do you have:

Ownership of the idea?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

IP

Do you have:

Ownership of the idea?

Non Disclosure Agreements?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

IP

Do you have:

Ownership of the idea?

Non Disclosure Agreements?

Patent/Design/Trade Marks filed?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

The Design

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Design

Sketch

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Design

Sketch

Conceptual design

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Design

Sketch

Conceptual design

Engineering drawings

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Model

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Model

Rapid Application Development

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Model

Rapid Application Development

Prototype

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Model

Rapid Application Development

Prototype

Demonstration

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Test

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Test

Sensible schedule

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Test

Sensible schedule

Realistic expectations

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Test

Sensible schedule

Realistic expectations

Understandable outputs

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Test

Sensible schedule

Realistic expectations

Understandable outputs

Complexity

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Marketing

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Marketing

Who will make it?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Marketing

Who will make it?

Who will buy it?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Marketing

Who will make it?

Who will buy it?

How much to make/sell?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Marketing

Who will make it?

Who will buy it?

How much to make/sell?

How will customers find the product?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Marketing

Who will make it?

Who will buy it?

How much to make/sell?

How will customers find the product?

What are the benefits/What’s in for me?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Marketing

Who will make it?

Who will buy it?

How much to make/sell?

How will customers find the product?

What are the benefits/What’s in for me?

Do you have a strategy?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Funding

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Funding

Is the IP clearly owned by the owner/inventor?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Funding

Is the IP clearly owned by the owner/inventor?

Are the sales projections clearly understood?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Funding

Is the IP clearly owned by the owner/inventor?

Are the sales projections clearly understood?

What are the means of achieving those sales?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Product Launch

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Product Launch

Is:Market research complete?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Product Launch

Is:Market research complete?

Product development complete?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Product Launch

Is:Market research complete?

Product development complete?

Manufacturer secured?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Product Launch

Is:Market research complete?

Product development complete?

Manufacturer secured?

Logistics agreed?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Product Launch

Is:Market research complete?

Product development complete?

Manufacturer secured?

Logistics agreed?

Documentation produced?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Product Launch

Is:Market research complete?

Product development complete?

Manufacturer secured?

Logistics agreed?

Documentation produced?

Prospective customers aware?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Product Launch

Is:Market research complete?

Product development complete?

Manufacturer secured?

Logistics agreed?

Documentation produced?

Prospective customers aware?

Risk assessment complete?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Product Launch

Is:Market research complete?

Product development complete?

Manufacturer secured?

Logistics agreed?

Documentation produced?

Prospective customers aware?

Risk assessment complete?

The worst possible scenario planned for?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Contracts

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Contracts

Have you:Legally written T&C’s?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Contracts

Have you:Legally written T&C’s?

Agreed and signed all contracts?

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

One last thought

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Any Questions?