taking products to market

RCbusiness support Limited

4 July 2011 www.rcbusinesssupport.co.uk Inventor’s Club

Taking Products to Market

Presented by

Richard Campos




What will you be famous for?

Innovative products and services?

Excellent Customer Service?

Innovative thinking?

The person with the longest list of patent registrations?




Stages of Product to Market:

The Idea Marketing

Funding

Product Launch

Contracts

Intellectual Property

DesignModel

Test




The Idea




The Idea

Ask Yourself:

What’s unique about what you have?




The Idea

Ask Yourself:


Is anybody making it?




The Idea

Ask Yourself:



What problem does it solve?




The Idea

Ask Yourself:



What problem does it solve?

Is it practical?




Intellectual Property (IP)




IP

Do you have:

Ownership of the idea?




IP

Do you have:


Non Disclosure Agreements?




IP

Do you have:


Non Disclosure Agreements?

Patent/Design/Trade Marks filed?




The Design




Design

Sketch




Design

Sketch

Conceptual design




Design

Sketch

Conceptual design

Engineering drawings




Model




Model

Rapid Application Development




Model


Prototype




Model


Prototype

Demonstration




Test




Test

Sensible schedule




Test

Sensible schedule

Realistic expectations




Test

Sensible schedule


Understandable outputs




Test

Sensible schedule


Understandable outputs

Complexity




Marketing




Marketing

Who will make it?




Marketing

Who will make it?

Who will buy it?




Marketing

Who will make it?

Who will buy it?

How much to make/sell?




Marketing

Who will make it?

Who will buy it?


How will customers find the product?




Marketing

Who will make it?

Who will buy it?



What are the benefits/What’s in for me?




Marketing

Who will make it?

Who will buy it?



What are the benefits/What’s in for me?

Do you have a strategy?




Funding




Funding

Is the IP clearly owned by the owner/inventor?




Funding


Are the sales projections clearly understood?




Funding


Are the sales projections clearly understood?

What are the means of achieving those sales?




Product Launch




Product Launch

Is:Market research complete?




Product Launch


Product development complete?




Product Launch



Manufacturer secured?




Product Launch




Logistics agreed?




Product Launch




Logistics agreed?

Documentation produced?




Product Launch




Logistics agreed?


Prospective customers aware?




Product Launch




Logistics agreed?



Risk assessment complete?




Product Launch




Logistics agreed?



Risk assessment complete?

The worst possible scenario planned for?




Contracts




Contracts

Have you:Legally written T&C’s?




Contracts

Have you:Legally written T&C’s?

Agreed and signed all contracts?




One last thought




Any Questions?

taking products to market

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