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MARKET SURVEY: SOUTH AFRICA 2018 TAKING BOTSWANA PRODUCTS TO THE WORLD

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  • MARKET SURVEY: SOUTH AFRICA 2018

    TAKING BOTSWANA PRODUCTS TO THE WORLD

  • MARKET SURVEY: SOUTH AFRICAPrepared for

    March 2018

  • 03

    Terms/Glossary

    APDP – Automotive Production an Development ProgrammeBBBEE – Broad Based Black Economic EmpowermentBITC – Botswana Investment and Trade CentreBMC – Botswana Meat CommissionBPO – Business Processes Outsourcing BRT – Bus Rapid TransitB2B – Business-to-BusinessBURS –BotswanaUnifiedRevenueServicesCOMESA – Common Market for East and Southern AfricaCTICC – Cape Town International Convention CentreDC – Distribution CentresDIY – Do it yourselfdti – Department of Trade and IndustryEAC – East African CommunityEFTA – European Free Trade AgreementEPA – Economic Partnership AgreementEST – Elite Star Trading AfricaEU – European UnionFASA – Franchise Association of South AfricaFMCG – Fast Moving Consumer GoodsFSDA – Free State Development AgencyFTA – Free Trade AgreementGDP – Gross Domestic ProductGGDA – Gauteng Growth and Development AgencyICT – Information Communication TechnologiesIDZ – Industrial Development ZonesITAC – International Trade Administration CommissionJCCI – Johannesburg Chamber of Commerce and IndustryKZN – KwaZulu-NatalLDV – Light Duty VehicleLSM – Living Standards MeasureMEC – Member of the Executive CouncilMIDP – Motor Industry Development ProgrammeMOU – Memorandum of UnderstandingNAACAM – National Association of Automotive Component and Allied ManufacturesNDP – National Development PlanNPPO – National Plant Protection OrganizationNRCS –NationalRegulatoryforCompulsorySpecificationOEM – Original Equipment ManufacturePPPFA – Preferential Procurement Policy Framework ActPRA – Pest Risk AssessmentPTA – Preferential Trade Agreement

  • 04

    RFQ’s – Request For QuotationsSAAFQIS – South African Agricultural, Food, Quarantine & Inspection ServicesSAARF – South African Audience Research FoundationSABS – South African Bureau of StandardsSACU – Southern African Customs Union SAD – Single Administration DocumentSADC – Southern African Development CommunitySMME – Small, Medium and Micro EnterprisesSANDF – South African National Defence ForceSANHA – South African National Halaal AuthoritySARB – South African Reserve BankSARS – South African Revenue ServicesTDCA – Trade and Development Cooperation AgreementTIKZN – Trade & Investment KwaZulu-NatalUAE – United Arab EmiratesUN – United NationsWTO – World Trade Organization

  • 05

    List of Tables 07List of Figures 07Executive Summary 081.0 Analysis of International Trade 151.1 Composition of Trade 151.1.1 Imports 151.1.2 Exports 201.2 Main Trading Partners 201.2.1 Imports 201.2.2 Exports 201.3 Provincial Trade 231.4 Current Trade with Botswana 291.5 Potential Trade Overlap 342.0 Apparent consumption 393.0 Market Characteristics 393.1 Size and Nature of the Economy 393.2 Drivers of Growth 423.3 Economic Growth Forecasts 443.4 DemographicProfile 463.5 Purchasing Power and Segmentation of the Population 473.6 DemographicTrendsandInfluences 514.0 Market Access 524.1 Tariffs and Other Taxes on Imports 524.2 Preferential Trading Arrangements 524.3 Import Licensing 534.4 Prohibited Imports 534.5 Customs Procedures 534.7 Labelling and Packaging Requirements 544.8 Sanitary and Phyto-sanitary Requirements 544.9 OfficialandIndustryStandards 554.10 Logistics 585.0 MarketEntryStrategy:Gauteng 605.1 SpecificOpportunitiesforBotswana 605.2 Competition 635.4 PricingDetail 645.5 CommercialPractices 64 Table15:ProductsDesignatedforLocalProcurement 655.6 Promotion 675.6.1 BotswanaInvestmentandTradeCentre 675.6.2 BotswanaExporters 685.7 OpennessoftheMarkettoNewEntrants 686.0 MarketEntryStrategy:CapeTown 696.1 SpecificOpportunitiesforBotswana 696.2 Competition 71

  • 6.3 DistributionChannels 726.4 PricingDetail 746.5 CommercialPractices 756.6 Promotion 766.7 OpennessoftheMarkettoNewEntrants 777.0 Market Entry Strategy: Bloemfontein 787.1 SpecificOpportunitiesforBotswana 787.2 Competition 797.3 Distribution Channels 797.4 Pricing Detail 807.5 Commercial Practices 807.6 Promotion 807.7 Openness of the Market to New Entrants 818.0 Market Entry Strategy: Durban 828.1 SpecificOpportunitiesforBotswana 828.2 Competition 858.3 Distribution Channels 858.4 PricingDetail 868.5 CommercialPractices 868.6 Promotion 878.7 Openness of the Market to New Entrants 879.0 Market Entry Strategy: Limpopo 889.1 SpecificOpportunitiesforBotswana 899.2 Competition 899.3 Distribution Channels 909.4 Pricing Detail 919.5 Commercial Practices 929.6 Promotion 929.6.1 BotswanaInvestmentandTradeCentre 929.6.2 BotswanaExporters 929.7 Openness of the Market to New Entrants 9310.0 Market Entry Strategy: North West 9410.1 SpecificOpportunitiesforBotswana 9410.2 Competition 9610.3 DistributionChannels 9610.4 Pricing Detail 9710.5 Commercial Practices 9710.6 Promotion 9810.6.1BotswanaInvestmentandTradeCentre 9810.6.2BotswanaExporters 9810.7 Openness of the Market to New Entrants 9811.0 Market Entry Strategy: Northern Cape 10011.1 SpecificOpportunitiesforBotswana 10011.2 Competition 10111.3 Distribution Channels 10211.4 Pricing Detail 102311.5 Commercial Practices 10311.6 Promotion 10406

  • List of TablesTable 1: Imports from SADC: Positioning Botswana Regionally 09Table 2: Key Buying Houses in South Africa 14Table3:SouthAfrica’sTop30ImportProductsatHS-6DigitLevel,2016 17Table4:SouthAfrica’sTopFifteenSourcesofImports,2016 21Table5:SouthAfrica’sTopFifteenExportDestinations,2016 22Table6:ImportsfromBotswanaatProvinciallevelofBotswana’sPriorityExports 23Table7:ProvincialImportsofBITC’sPriorityExportProducts,2016(ZARmn) 25Table 8: Products in Botswana’s Top 40 Export Products to South Africa where BotswanawastheKeySourceofSupplyin2016 30Table9:SouthAfrica’sTop40ImportProductsfromBotswana,2016 31Table 10: Overlap Between South Africa’s Global Imports and Botswana’s GlobalExports,2016:Top40ProductswithPotentialforIncreasedTrade 35Table 11: Human Development Index for South Africa’s Metros 49Table12:IncomeClassificationoftheSouthAfricanPopulation 51Table13:ListofCompulsorySpecifications 56Table14:ProductsDesignatedforLocalProcurement 65

    List of FiguresFigure 1: Geographic Breakdown of the Origin of South Africa’s Imports 09Figure2:ValueofSouthAfrica’sTrade,2012to2016 15Figure3:CompositionofImportsatHS-2Digit 16Figure 4: Composition of Exports at HS-2 Digit 20Figure5:KeyRegionsofOriginofSouthAfrica’sImports,2016 21Figure6:KeyRegionsofDestinationofSouthAfrica’sExports,2016 22Figure7:ImportsofBotswana’sPriorityExportsatProvincialLevel,2016 23Figure 8: South Africa’s Trade with Botswana 29Figure 9: Comparative Size of the South African Economy 39Figure10:GrossValueAddedbyEconomicActivity,2016 41Figure 11: Current and Upcoming Investment in South Africa by Sector: US$, Billion 43Figure12:GDPGrowth1996to2016 45Figure13:PopulationbyProvince,mid-2016estimate 46Figure14:AgeandSexDistributionofthePopulation,mid-2016estimate 47Figure 15: Final consumption expenditure by households: Household consumer goods 47Figure16:TotalMonthlyRetailsSalesatconstantprices,seasonallyadjusted 48Figure 17: Retail Sales by Type of Retail Outlet, 2097 48Figure 18: Living Standards Measure Categories, December 2015 50

    11.6.1BotswanaInvestmentandTradeCentre 10411.6.2BotswanaExporters 10411.7 Openness of the Market to New Entrants 10412.0 Actions to be considered by BITC 10513.0 Useful information sources and websites 108

    Annexure 1: FRANCHISING IN SOUTH AFRICA – WHERE FIRST WORLD INFRASTRUCTURE MEETS THIRD WORLD OPPORTUNITIES 112

    07

  • Executive SummaryThisreportdetailsthefindingsofamarketstudyonsevenofSouthAfrica’snineProvincesundertakenbyAfricaHousefortheBotswanaInvestmentandTradeCentre(BITC)withthespecificobjectivesof:

    1. Exploring non-traditional markets for Botswana products and services into the South African provinces;2. Enhancing existing market access for Botswana’s exports into South African provinces through understanding the market size, consumer tastes and preferences, prices, barriers to entry as well as competition matters.3. Developing recommendations to address the market access constraints in the South African provincial markets.

    The study comprises an element of desk research which was followed up with market visits to Johannesburg, Pretoria, Cape Town, Durban, Bloemfontein and Kimberley and a road-trip through the North West Province and Limpopo. Two BITC representatives participated in the market visits. During the market visits, the team met with key industry stakeholders; Chambers of Commerce, Provincial Trade and Investment Agencies, logistics companies, end-users, and key retailers, buying houses, wholesalers and importers.

    Thespecificsectorsoffocusforthisstudy,were:• Automotivesector–thereisastrongpushtoseeBotswanabecomeasupplierof choicetoOriginalEquipmentManufacture(OEMs)inSouthAfrica;• Leathergoods–thedevelopmentofaLeatherProductsParkinLobatseisakey programme for BITC;• TextilesandClothing–amajorexportfocusforBotswana;• Agri-industrialvalueadded,includingtraditionalfoodproducts;and• FranchisesectorinS.Aforfastfood(andother)companiesinBotswana. In2016,SouthAfrica’sexportsamountedtoUS$74.1billionandimportsamountedtoUS$74.7billionleavingSouthAfricawithatradedeficitofUS$0.6billion.SouthAfrica’simportsare heavily weighted towards inputs for the local manufacturing sector, mineral fuels and machinery and equipment. South Africa’s key source of imports is China followed by Germany andtheUnitedStatesofAmerica(USA).ThereareonlytwoAfricancountriesinthelistofthetopfifteensourcesofimportsnamelyNigeriaandAngolaandthesetwocountriesonlymakethis list as they are suppliers of crude oil to South Africa.

    08

  • Origin Import Value 2016 (US$ mn)

    Percentage of total imports from SADC

    Key Imports

    Angola 1,271.4 25% 99% is crude oil

    Botswana 411.3 8% Diamonds and wiring harnesses

    DR Congo 93.7 2% Copper and copper cathodes

    Lesotho 291.9 6% Circuit breakers and parts of seats

    Madagascar 110.8 2% Clothing

    Malawi 54.7 1% Tea and tobacco

    Mauritius 157.0 3% Clothing

    Mozambique 690.5 13% Natural gas and electricity

    Namibia 415.5 8% Beer and live cattle

    Seychelles 1.8 0% n/a

    Swaziland 1,046.9 20% Coca Cola syrup,

    Tanzania 24.2 0% Tea, coffee and T-shirts

    Zambia 185.6 4% Copper, copper cathodes, copper wire

    Zimbabwe 388.4 8% Nickle, ores concentrates and mattes

    Grand Total 5,143.8

    Figure 1: Geographic Breakdown of the Origin of South Africa’s Imports

    Source: Based on COMTRADE data

    Europe 33%

    Middle East 7%

    North America 7%

    SADC7%

    West Africa3%

    Latin America4%

    Asia 37%

    Other 2%

    Table 1: Imports from SADC: Positioning Botswana Regionally

    09

    Overall SADC supplies 7percent of South Africa’s total imports. Table 1 below indicates South Africa’s key imports from each country in the Southern African Development Community (SADC)anditisinterestingtonotethatBotswanaisoneofthefewcountriesthatissupplyingmanufactured product into South Africa. This, along with the fact that within Botswana’s top 40 exportproductstoSouthAfricain2016BotswanawasSouthAfrica’stoprankedsupplierofthatproduct for 11 tariff codes, suggests that when Botswana has a competitive product to sell, it findsareadymarketinSouthAfrica.

    Origins of South Africa’s Imports

  • The statistical analysis conducted for this research has revealed a number of products where Botswana would appear to have capacity to export and South Africa is importing from other sources. The most interesting of these in terms of BITCs priority export sectors are as follows:

    IssuesrelatingtologisticshavebeenidentifiedasabarriertotradebyexportersinBotswana.The reality is that according to industry sources, Botswana currently exports 10 percent of the volume that the country imports via South Africa. This translates to one return load on every ten loads into Botswana. The backhaul is therefore an issue and South African hauliers struggle to get full loads out of Botswana on a sustainable basis. However, given this pressure the cost of transport from Gaborone to Johannesburg is often a lot cheaper than the cost from Johannesburg to Gaborone as hauliers are happy to simply cover direct costs. Given the relativesizeoftheBotswanaeconomyvis-à-visSouthAfrica,itwillbedifficulttorealisticallyaddress the imbalance unless Botswana can attract cargoes from Namibia or southern Angola.

    The market survey has highlighted a few suggestions on how logistics issues could be addressedincludingtheinvestigationofspecificbackhaulopportunitiesataprovincialleveland creating a warehousing and distribution hub for Botswana in Durban to take advantage of the KwaZulu Natal market and to ease the issue of empty containers having to be returned to Durban from Botswana.

    South Africa comprises of nine Provinces and each is distinctly different in terms of size, population, buying power and market characteristics. Gauteng which is South Africa’s most populous province and the economic heart of the country to the sparsely populated Northern Cape to the mid-tier market of Limpopo. From the perspective of an exporter in Botswana, the provincial nuances and opportunities should be carefully considered as some of the smaller provincial markets are similar in size and attributes to the market in Botswana and would be easier to serve than an extremely large and competitive market such as Gauteng. The table below summarises the key opportunities identified for Botswana in each of the Provincesinvestigated.

    HS CODE PRODUCT DESCRIPTION

    HS 110313 Groats/mealofmaize(corn)

    HS 20230 Meat; of bovine animals, boneless cuts, frozen

    HS 250100 Salt

    HS 300230 Vaccines for veterinary medicine

    HS 340119 Soap & organic surface-active prods. & preps., in the form of bars/cakes/mouldedpieces/shapes(excl.fortoiletuse)

    HS 391723 Tubes, pipes & hoses, rigid, of polymers of vinyl chloride

    HS 620462 Women's/girls', trousers, bib & brace overalls, breeches & shorts, of cotton

    HS 630260 Kitchen and toilet linen; of terry towelling or similar terry fabrics

    HS 710231 Diamonds, non-industrial, unworked/simply sawn/cleaved/bruted

    HS 730890 Structures & parts of structures of iron/steel

    HS 750110 Nickel mattes

    HS 843149 Machinery; parts of machines handling earth, minerals or ores

    HS 850710 Electric accumulators; lead-acid, of a kind used for starting piston engines

    HS 870410 Vehicles; dumpers, designed for off-highway use

    10

  • GAUTENG

    The Automotive Sector: TheAutomotiveProductionandDevelopmentProgramme(APDP)isa production incentive that utilises custom regulation and as long as production takes place withintheSouthernAfricanCustomsUnion(SACU),theOEMcanclaimthedutycredits.Theindustrycurrentlyhasalocalisationrateof38percentwitha60percenttarget.ForBotswana,a manufacturer based in the country would assist with localisation targets and industry insiders suggest that Botswana has an excellent opportunity to attract Tier 2 suppliers to invest in the country for supply into Tier 1 supplier: Rosslyn Automotive Hub.

    Franchising: There is a definite opportunity for companies in Botswana to franchise theirbusiness model in South Africa. It is also important to note that given the pressure on government to empower the previously disadvantaged in South Africa, funding models for this sector are excellent with both the National Youth Development Agency and the National Empowerment Fund involved.

    Workwear: The two largest suppliers of workwear and promotional items are based in Gauteng. Both companies would be open to an approach for a company in Botswana to manufacture under their license.

    Retail and Wholesale: Various opportunities havebeen identified to supply into the largeretailers such as Pick n Pay and the independent wholesalers. Products targeting the lower end of the market and products suited to private label opportunities would be well-suited. Specificproductsmentionedincludenoodles,cannedmeatsandtoiletpaper.

    Western Cape

    Western Cape Water Crisis: The Western Cape is experiencing a chronic shortage of plastic water storage tanks and it is difficult to transport thesewater tanks over large distances.Botswana manufacturers should investigate the opportunity of setting up a manufacturing plant in the Western Cape. The large South African corporate Steinbuild has offered to work with Botswana tank manufacturers to consider an option to set up a manufacturing plant in the Western Cape.

    Shoprite:ThelargeSouthAfricanretailer,Shoprite,hastheirheadofficeinCapeTownandthecompany is interested in exploring what Botswana has to offer both from the perspective of branded products and private label packaging opportunities.

    Crafts: There are a number of craft outlets in Cape Town and currently only a handful of baskets,jewelleryandostricheggsarecurrentlysuppliedbycraftersfromBotswana.Thereisan opportunity to extend the supply.

    Warehousing in the Western Cape: Botswana has refrigerated warehousing facilities in Cape TownfortheexportofmeattotheEuropeanUnion(EU).Theusageofthesefacilitiescouldbe expanded for other products to better service the market in the Western Cape.

    Specific product opportunities for water-purification tablets, fencing poles (especiallygalvanisedsteelfencepoles)andveterinaryapprovedpetfood.

    11

  • KWAZULU NATAL

    Clothing & Textiles: There are a number of large clothing companies based in Durban that would look at outsourcing to factories in Botswana if they were competitive. There is also an opportunitytosupplysafetyclothingtotheagriculturalsector(timberandsugar).

    Logistics and Trade: Botswana is currently exporting and importing most of its goods that are not supplied from South Africa through the Durban port and this existing relationship with the province to includewarehousing forBotswanaexports, further-processing (e.g.packaging)and supply into the local market.

    Choppies: Choppies is establishing in this province and there is an opportunity to piggy-back on this market entry.

    FREE STATE

    Warehousing: Botswana could use centrally located, relatively low cost warehouses as a central distribution centre for goods to be distributed throughout South Africa.

    Goats: There is demand for live goats which are currently being imported from Namibia. SouthAfricaimportsprimarilyliveanimalsforlocalslaughter.In2016importsamountedtoUS$6.7millionwithimportsfromNamibiaamountingtoUS$6.2million.

    Maize Grits: are used for the brewing of beer and other beverages. Grits are currently imported from China, and the Free State is looking for regional suppliers.

    Free State is experiencing a shortage of eggs and egg trays and is looking for suppliers in the region.

    NORTHERN CAPE

    Government Tenders: The Provincial Government is a key source of demand in the province, especially the departments of education and health, as well as the large National Defence Force base at Lohatlha. Suppliers of cleaning materials, uniforms, soaps, food for school feeding schemes and clinics have an opportunity to supply into these channels provided they areregisteredwithalocalsuppliertobenefitfromlocalprocurementregulations;

    Bully Beef: and similar processed meats are in high demand, with the Army Battle School being the largest buyer in the province.

    The Northern Cape hosts South Africa’s largest iron ore, manganese and diamond mines. Mining companies source most of their consumables from wholesalers in Kimberley. These include;Workwearandsafetywear,cleaningmaterials(forschoolsandclinicstheysupport),hoists,safetygearandanyotherconsumablesminessendoutRequestForQuotations(RFQs)for.

    Agricultural and hardware productsincludingirrigationpipingPolyVinylChloride(PVC)pipesand similar items could be of interest, depending on price, quality and delivery;

    12

  • NORTH WEST PROVINCE

    Proximity should be used as key advantage for Botswana as Mahikeng and surrounds are closer to Botswana than to Gauteng.

    Cheap, bulk products are in demand from most of the larger independent wholesalers and distributors, as they service the lower end of the distribution chain. This is across the boarder forFast-MovingConsumerGoods (FMCG)products,withbrands ranging fromwell-knownSouth African products, to some that have little or no branding at all.

    LIMPOPO PROVINCE

    Makoro Bricks is already supplying this province and there is an opportunity for other hardware and building materials suppliers including suppliers of Copper goods, PVC piping, irrigation piping.

    Opportunities also exist for bedding, furniture, low-cost cleaning materials, bulk foods, soaps and similar, as well as uniforms, clothing and other FMCG products provided that prices are competitive.

    There is interest in potentially setting up water tank plant in Botswana to supply the market in Limpopo.

    Buying GroupsGiven the competitive nature of the South African market and the size and buying power of national retailers such as the Builders Group and Shoprite Holdings, an opportunity has been identifiedforsuppliersfromBotswanatoengagewiththeindependentbuyinghouses/groupsmentioned in interviews with wholesalers and retailers. These Groups utilise buying power to compete with formal retail chains and are becoming increasingly important in the retail and wholesale environment especially in the smaller provincial markets contiguous to Botswana where they function to ensure that the wholesalers in small towns and rural areas can compete with national retailers and hardware groups. Given that they are independent these groups are often easier to engage provided the product is competitively priced. A summary of the key groups is provided in the table below.

    13

  • Table 2: Key Buying Houses in South Africa

    Name Location No. of Members Type of Group

    Africa Cash and Carry Johannesburg 0 FMCG and Hardware/DIY products

    Buying Exchange Company

    Johannesburg 170 Foodzone retail outlets FMCG products, perishable and non-perishable

    Elite Star Trading Africa Johannesburg 440 FMCG and Hardware/DIY products

    ICC Buying Group Pretoria 156 Group covers supermarket, hardware and liquor products.

    Independent Buying Consortium(PTY)Ltd

    Pietermaritzburg N/A FMCG products, primarily

    Shield Buying & Distribution

    Durban 135 Saverite supermarkets - all FMCG products

    Unitrade Management Services

    Johannesburg 150+ FMCG products, primarily

    NWK Limited Lichtenburg 50+ Agricultural Co-operative, hardware & DIY, home and garden, pet care

    Obaro Brits 24

    VBK Group Reitz 52

    Build-It Johannesburg 350 Voluntary Hardware and DIY Group

    Essential Hardware Group

    Johannesburg 280

    P&L Hardware Louis Trichardt 40

    14

  • 1.0 Analysis of International Trade In2016,SouthAfrica’sexportsamountedtoUS$74.1billionandimportsamountedtoUS$74.7billionleavingSouthAfricawithatradedeficitofUS$0.6billion.AlthoughSouthAfrica’strade has grown in rand terms, in dollar terms both imports and exports have declined following a peak in 2011 / 2012. Imports have declined 28 percent over the period 2012 to 2016. There are both internal and external reasons for the apparent stagnation in South Africa’s trade. On the export side, demand has been muted for key export products such as coal, minerals, iron and steel and products thereof, as well as some agricultural products. In addition, South Africa’s domestic manufacturing and export capacity has been hard hit by a combination of factors including low domestic demand, sharply rising input costs and increasingly competitive imports displacing local production.

    Imports into South Africa have also suffered from the sluggish economy in South Africa, with consumers hard pressed to pay for imported goods. Allied to this has been the marked declineinthevalueoftheSouthAfricanRandoverthelastfiveyears,whichhasimpactedonthe ability of both companies and households to buy increasingly expensive imported goods,

    1.1 Composition of Trade

    1.1.1 ImportsThe key categories of imports are machinery, mechanical appliances, mineral fuels, electrical equipment and machinery and vehicles and parts. Overall the top 15 ranked tariff chapters accountedfor73percentofthetotalvalueofimportsin2016.

    Figure 2: Value of South Africa’s Trade, 2012 to 2016

    Source: Analysis based on COMTRADE figures

    Import Export Linnear (Import)

    2012 2013 2014 2015 2016

    120,000

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    16

    Figure 3: Composition of Imports at HS-2 Digit

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    19

  • 1.1.2 ExportsSouthAfrica’skeyexportproductsarealmostallpreciousstonesandmetals(gold,platinum,and diamonds) minerals and downstream products such as iron and steel. Key mineralexports include Coal, Iron Ore, Manganese and Chromium. In addition to this, the other majorexportsfromSouthAfricaincludedownstreampetroleumproducts,productsfromthetimbervalue-chain(pulpforthepaperindustry)andagriculturalproducesuchasdeciduous,citrus and stone fruits and maize. Overall the top 15 ranked tariff chapters accounted for 79 percentofthetotalvalueofSouthAfrica’sexportsin2016.

    1.2 Main Trading Partners1.2.1 ImportsThe key source of South Africa’s Imports is Asia which accounted for 37 percent of total importvalue in2016 followedbyEuropewitha further33percentof importvalue.Asia,China, India, Japan and Thailand all fall into South Africa’s top ten suppliers in Africa. Within the EU, Germany, the United Kingdom and France fall into the top 10 suppliers. Brazil is South Africa’s 12th largest source of imports and is the only Latin American country in the top 15 suppliers. From within Africa, Nigeria and Angola make the top 15 on the basis that they are suppliers of oil to South Africa.

    Figure 4: Composition of Exports at HS-2 Digit

    Source: Analysis based on COMTRADE figures

    20

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  • Rank Origin Import Value (US$ mn)

    Percentage of total imports

    1 China 13,537 18.1%

    2 Germany 8,817 11.8%

    3 USA 4,978 6.7%

    4 India 3,104 4.2%

    5 Saudi Arabia 2,836 3.8%

    6 Japan 2,553 3.4%

    7 France 2,250 3.0%

    8 United Kingdom 2,160 2.9%

    9 Thailand 2,155 2.9%

    10 Nigeria 2,070 2.8%

    11 Italy 1,840 2.5%

    12 Brazil 1,402 1.9%

    13 Spain 1,323 1.8%

    14 Netherlands 1,286 1.7%

    15 Angola 1,271 1.7%

    Table 4: South Africa’s Top Fifteen Sources of Imports, 2016

    Figure 5: Key Regions of Origin of South Africa’s Imports, 2016

    Source: Based on COMTRADE data

    Source: Based on COMTRADE data21

    Europe 33%

    Middle East 7%

    North America 7%

    SADC7%

    West Africa3%

    Latin America4%

    Asia 37%

    Other 2%

  • 1.2.2 ExportsSouth Africa’s key export destination overall is the rest of Africa with six African countries in thetop15destinationsin2016.OverallChinaisSouthAfrica’skeyexportmarketfollowedby the USA and Germany. Regional markets are critical to South African companies and to manufacturers in particular. Aside from accounting for 30 percent of the total export basket, sub-Saharan Africa accounts for around 38 percent of South Africa’s value-added exports. Exports to the EU and Asia tend to be heavily weighted to raw material categories.

    Figure 6: Key Regions of Destination of South Africa’s Exports, 2016

    Source: Based on COMTRADE data

    Europe26%

    Latin America1%

    Rest of Africa5%

    Other 2%

    Middle East 3%

    North America9%

    SADC 25%

    Asia 29%

    Source: Based on COMTRADE data

    Table 5: South Africa’s Top Fifteen Export Destinations, 2016

    Rank Destination Export Value (US$ mn)

    Percentage of total exports

    1 China 6,812 9%

    2 USA 5,474 7%

    3 Germany 5,260 7%

    4 Namibia 3,712 5%

    5 Botswana 3,531 5%

    6 Japan 3,450 5%

    7 India 3,158 4%

    8 United Kingdom 3,151 4%

    9 Belgium 2,288 3%

    10 Zambia 2,263 3%

    11 Mozambique 2,080 3%

    12 Netherlands 1,998 3%

    13 Zimbabwe 1,988 3%

    14 China, Hong Kong 1,766 2%

    15 Swaziland 1,328 2%

    22

  • Mpumalanga0%

    Gauteng83%

    Limpopo0%

    Western Cape9%

    Eastern Cape1%

    Northern Cape0%

    Free State0%

    KwaZulu - Natal7%

    North West0%

    Source: Based on COMTRADE data

    Source: Based on COMTRADE data

    Table 6: Imports from Botswana at Provincial level of Botswana’s Priority Exports

    1.3 Provincial Trade

    BITC provided a list of 34 products that are produced in Botswana which in-house research suggests have the most export potential for the country. South Africa’s imports of these 34 products has been analysed at provincial level to understand the opportunity better. South Africa’stotalimportsofthese34productsin2016amountedtoR21,7billion.Asillustratedinthefigurebelow,GautengrepresentsthelargestmarketinSouthAfricafollowedbytheWesternCapeandKwaZuluNatal.ThedominanceofGautengreflectsitspositionwithintheSouth African economy: Gauteng accounts for 1 percent of the countries land area, houses 24.1 percent of the population and accounts for 34.3 percent of Gross Domestic Product (GDP).Itshouldhoweverbenotedthattheprovincialtradestatisticsarecapturedaccordingto the postal code as it appears on the invoice. Given the large percentage of companies that havetheirheadofficeinthisProvince,thiscanskewthestatistics inGauteng’sfavour.Theactual level of imports into Gauteng is therefore likely to be lower that the statistics suggest.

    As shown in the table below, virtually all Botswana’s exports are currently destined for Gauteng which indicates a large opportunity within other provinces of South Africa.

    Province Value of Imports from Botswana, 2016 (ZAR mn)

    Western Cape 1.97

    Eastern Cape -

    Northern Cape -

    Free State -

    KwaZulu-Natal 1.01

    North West 0.32

    Gauteng 1,821.53

    Mpumalanga 0.01

    Limpopo 0.01

    Total 1,824.85

    Figure 7: Imports of Botswana’s Priority Exports at Provincial Level, 2016

    23

  • Products from BITC Trade Portal list that South Africa imports the most of are diamonds, nickelmattes,oresandconcentrates,women’sandgirls’cottonclothing(woven),sugarinsolid form, yellow machines, vaccines for veterinary use and structures of iron and steel. The following table provides further detail.

    24

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    ara-

    cym

    ene

    0.9

    --

    -12

    .3-

    32.6

    --

    45.7

    3917

    23Tu

    bes,

    pip

    es &

    hos

    es, r

    igid

    , of

    poly

    mer

    s of

    vin

    yl c

    hlor

    ide

    12.2

    0.6

    -0.

    015

    0.9

    -5.

    10.

    00.

    0168.8

    4010

    19Conveyorbelts/belting(excl.of

    4010.11-4010.13),ofvulcanised

    rubb

    er

    2.3

    0.3

    0.0

    0.1

    5.3

    0.1

    152.

    00.

    20.

    1160.4

    4403

    41D

    ark

    Red

    Mer

    anti,

    Lig

    ht R

    ed

    Mer

    anti

    & M

    eran

    ti B

    akau

    , in

    the

    roug

    h, w

    heth

    er o

    r not

    str

    ippe

    d of

    bar

    k/sa

    pwoo

    d/ro

    ughl

    y sq

    uare

    d

    0.3

    --

    --

    --

    --

    0.3

    4410

    90Pa

    rtic

    le b

    oard

    & s

    im. b

    oard

    (e.g.,orientedstrandboard

    &waferboard)ofwood/oth.

    ligne

    ous

    mat

    s., w

    heth

    er o

    r no

    t agg

    lom

    . with

    resi

    ns/o

    ther

    organicbindingsubs.(excl.of

    4410.21-4410.39)

    0.4

    0.0

    -0.

    00.

    10.

    01.

    90.

    0-

    2.4

    4418

    20D

    oors

    & th

    eir f

    ram

    es &

    thre

    sh-

    olds

    , of w

    ood,

    incl

    . cel

    lula

    r w

    ood

    pane

    ls

    12.9

    13.5

    -0.

    169.7

    0.1

    43.8

    2.9

    0.1

    142.

    9

    4818

    50A

    rtic

    les

    of a

    ppar

    el &

    clo

    thin

    g ac

    cess

    orie

    s, o

    f pap

    er p

    ulp/

    pa-

    per/

    cellu

    lose

    wad

    ding

    /web

    s of

    cellulosefibres

    0.0

    --

    -0.

    2-

    0.6

    --

    0.8

    26

  • HS

    Code

    Des

    crip

    tion

    Wes

    tern

    Ca

    peEa

    ster

    n Ca

    peN

    orth

    ern

    Cape

    Free

    Sta

    teK

    waZ

    u-lu

    -Nat

    alN

    orth

    W

    est

    Gau

    teng

    Mpu

    -m

    a-la

    nga

    Lim

    popo

    Tota

    l

    610461

    Wom

    en's

    /girl

    s' tr

    ouse

    rs, b

    ib

    & b

    race

    ove

    ralls

    , bre

    eche

    s &

    shorts(excl.swimwear),knitted

    orcrocheted,ofwool/fine

    anim

    al h

    air

    4.5

    0.0

    -0.

    90.

    0-

    2.8

    --

    8.2

    620462

    Wom

    en's

    /girl

    s', t

    rous

    ers,

    bib

    &

    bra

    ce o

    vera

    lls, b

    reec

    hes

    &

    shorts(excl.swimwear;excl.

    knittedorcrocheted),ofcotton

    712.

    51.

    1-

    0.5

    601.5

    0.0

    391.

    10.

    20.

    31,

    707.

    4

    681189

    Oth

    er a

    rtic

    les

    0.4

    --

    0.0

    0.2

    -0.

    9-

    -1.

    5

    681291

    Clo

    thin

    g, c

    loth

    ing

    acce

    ssor

    ies,

    fo

    otw

    ear a

    nd h

    eadg

    ear

    0.0

    --

    -0.

    0-

    0.5

    0.0

    -0.

    5

    7102

    21In

    dust

    rial d

    iam

    onds

    , un-

    wor

    ked.

    /sim

    ply

    saw

    n/cl

    eave

    d/br

    uted

    0.0

    --

    -0.

    1-

    3.4

    --

    3.6

    7102

    31D

    iam

    onds

    , non

    -indu

    stria

    l, un

    -w

    orke

    d./s

    impl

    y sa

    wn/

    clea

    ved/

    brut

    ed

    0.8

    --

    -1.

    0-

    11,056.6

    --

    11,0

    58.4

    7108

    13Gold(incl.goldplatedwith

    platinum),non-monetary,in

    sem

    i-man

    ufac

    ture

    d fo

    rms

    0.4

    0.0

    --

    0.0

    0.0

    12.4

    -0.

    012

    .8

    7209

    90Fl

    at-r

    olle

    d pr

    ods.

    of i

    ron/

    non-

    al-

    loysteel,ofawidthof600

    mm/more,cold-rolled(cold-re

    -duced),notclad/plated/coated,

    n.e.

    s. in

    72.

    09

    0.0

    --

    0.0

    0.0

    -146.9

    --

    146.9

    722860

    Bar

    s &

    rods

    of o

    ther

    allo

    y st

    eel

    (excl.of72.27),n.e.s.in72.28

    0.4

    0.1

    -1.

    016.8

    0.9

    29.4

    --

    48.5

    27

  • HS

    Code

    Des

    crip

    tion

    Wes

    tern

    Ca

    peEa

    ster

    n Ca

    peN

    orth

    ern

    Cape

    Free

    St

    ate

    Kw

    aZu-

    lu-N

    atal

    Nor

    th

    Wes

    tG

    aute

    ngM

    pu-

    ma-

    lang

    aLi

    mpo

    poTo

    tal

    7228

    80H

    ollo

    w d

    rill b

    ars

    & ro

    ds o

    f al

    loy/

    non-

    allo

    y st

    eel

    0.6

    0.0

    -1.

    30.

    22.

    250

    .70.

    20.

    956.0

    730690

    Tubes,pipes&hollowprofiles

    ofiron(excl.castiron)/steel,

    n.e.s.(excl.of73.04,73.05&

    7306.10-7306.60)

    2.6

    0.9

    0.0

    0.0

    29.3

    0.7

    19.8

    0.0

    0.0

    53.5

    7308

    90St

    ruct

    ures

    ...&

    par

    ts o

    f str

    uc-

    tures...ofiron/steel(excl.of

    7308.10-7308.40);plates,

    rods

    ...an

    d th

    e lik

    e, p

    repd

    . for

    us

    e in

    str

    uctu

    res,

    of i

    ron/

    stee

    l

    190.

    469.0

    0.9

    0.7

    51.1

    1.5

    354.6

    20.3

    2.0

    690.4

    7314

    39G

    rill,

    nett

    ing

    & fe

    ncin

    g of

    iron

    /steelwire(excl.of7314.20&

    7314.31),weldedattheinter-

    sect

    ion

    2.1

    0.9

    -0.

    10.6

    0.0

    23.8

    --

    27.6

    7501

    10N

    icke

    l mat

    tes

    0.0

    --

    --

    -2,

    229.

    1-

    -2,

    229.

    1

    7905

    00Zi

    nc p

    late

    s, s

    heet

    s, s

    trip

    & fo

    il11

    .811

    .0-

    --

    -12

    .2-

    -35

    .0

    8418

    29H

    ouse

    hold

    -typ

    e re

    frig

    erat

    ors

    (excl.of8418.10-8418.22),

    elec

    ./ot

    her.

    142.

    30.

    30.

    00.6

    1.5

    0.1

    69.4

    0.0

    0.0

    214.

    2

    8429

    11Se

    lf-pr

    opel

    led

    bulld

    ozer

    s &

    an

    gle

    doze

    rs, t

    rack

    layi

    ng-

    --

    1.3

    15.3

    -72

    4.5

    0.5

    0.1

    741.6

    28

  • 1.4 Current Trade with Botswana

    South Africa’s trade with Botswana is heavily skewed in favour of South Africa with South Africa’sexports totallingUS$3,7billion in2016against importsofUS$411million.SouthAfrica’simportsfromBotswanahaveremainedatmoreorlessthesameleveloverthelastfiveyears with a slight peak in 2013 after which levels tapered off to the current level of US$ 411 million.

    In2016,Botswanaaccountedfor0.6percentofthevalueofSouthAfrica’simports.Whatisinteresting to note is that within Botswana’s top 40 export products to South Africa during that period, Botswana was South Africa’s top ranked supplier of that product for 11 tariff codes. ThissuggeststhatwhenBotswanahasacompetitiveproducttosell,itfindsareadymarketin South Africa.

    Figure 8: South Africa’s Trade with Botswana

    Source: Based on COMTRADE data

    1,000

    2010

    Export Import Import Growth

    2011 2012 2013 2014 2015 2016

    -20%

    -15%

    -10%

    -5%

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    2,000

    Trad

    e Va

    lue:

    US$

    mn

    3,000

    4,000

    5,000

    6,000

    29

  • Table 8: Products in Botswana’s Top 40 Export Products to South Africa where Botswana was South Africa’s Leading Supplier in 2016

    HS Code Product Percentage Total Import Value Sourced from Botswana

    Competing suppliers

    HS-854430 Insulated electric conduc-tors; ignition wiring sets and other wiring sets of a kind used in vehicles, air-craft or ships

    70% Thailand 12%, Romania 3%, China 2%

    HS-283620 Carbonates; disodium carbonate

    54% USA 21%, Kenya 8%, Bulgaria6%

    HS-020230 Meat; of bovine animals, boneless cuts, frozen

    66% Uruguay16%,Namibia12%, Australia 4%

    HS-391729 Plastics; tubes, pipes and hoses thereof, rigid, of plastics n.e.c. in heading no. 3917

    89% Namibia 1%, China 1%, Germany 1%, Italy 1%

    HS-580810 Braids; in the piece 88% China5%,Unspecified3%, Greece 2%, Spain 1%

    HS-410120 Raw hides and skins; whole, unsplit, of bovine or equine animals, of a weight per skin not exceeding 8kg when simply dried, 10kg when dry-salted or 16kg whenfresh, wet-salted or otherwise preserved

    86% Swaziland 5%, Zimbabwe 2%,Notspecified7%

    HS-071331 Vegetables, leguminous; beans of the species vigna mungo(l.)hepperorvignaradiata(l.)wilczek,shelled,whether or not skinned or split, dried

    79% China 8%, Tanzania 5%, Thailand 5%

    HS-780200 Lead; waste and scrap 51% Nigeria 22%, Namibia 12%, DR Congo 9%, Zambia6%

    HS-681011 Cement,concreteorartifi-cial stone; building blocks or bricks, whether or not reinforced

    82% Swaziland 5%, China 4%, Lesotho 2%, India 2%, Vietnam 1%

    HS-720711 Iron or non-alloy steel; semi-finished productsof iron or non-alloy steel; containing by weight less than 0.25% of carbon, of rectangular (includingsquare) cross-section,width less than twice thickness

    92% Belgium6%,Unspecified1%

    HS-110423 Cereal grains; worked (e.g. hulled, pearled,slicedorkibbled)ofmaize(corn)

    99% Namibia30

  • Tabl

    e 9:

    Sou

    th A

    fric

    a’s

    Top

    40 Im

    port

    Pro

    duct

    s fro

    m B

    otsw

    ana,

    201

    6

    Rank

    HS

    Code

    Des

    crip

    tion

    I

    mpo

    rt V

    alue

    (US$

    mn)

    ,

    201

    6Pe

    rcen

    tage

    of

    tota

    l fro

    m

    Bots

    wan

    a

    Key

    cou

    ntry

    of

    sup

    ply

    Perc

    enta

    ge o

    f va

    lue

    from

    key

    su

    pplie

    r

    From

    All

    Sour

    ces

    From

    Bot

    swan

    a

    Gra

    nd T

    otal

    74,7

    44.0

    411.

    30.6%

    171

    0231

    Dia

    mon

    ds; n

    on-in

    dust

    rial,

    unw

    orke

    d or

    sim

    ply

    saw

    n,

    clea

    ved

    or b

    rute

    d, b

    ut n

    ot m

    ount

    ed o

    r set

    388.

    012

    0.4

    31%

    Are

    as, n

    es42

    %

    285

    4430

    Insu

    late

    d el

    ectr

    ic c

    ondu

    ctor

    s; ig

    nitio

    n w

    iring

    set

    s an

    d ot

    her w

    iring

    set

    s of

    a k

    ind

    used

    in v

    ehic

    les,

    airc

    raft

    or

    ship

    s

    151.

    4106.0

    70%

    Bot

    swan

    a70

    %

    3283620

    Car

    bona

    tes;

    dis

    odiu

    m c

    arbo

    nate

    66.8

    35.9

    54%

    Bot

    swan

    a54

    %

    402

    0230

    Mea

    t; of

    bov

    ine

    anim

    als,

    bon

    eles

    s cu

    ts, f

    roze

    n29

    .519

    .466%

    Bot

    swan

    a66%

    539

    1729

    Plas

    tics;

    tube

    s, p

    ipes

    and

    hos

    es th

    ereo

    f, rig

    id, o

    f pla

    s-tic

    s n.

    e.c.

    in h

    eadi

    ng n

    o. 3

    917

    16.4

    14.5

    89%

    Bot

    swan

    a89

    %

    6630260

    Kitc

    hen

    and

    toile

    t lin

    en; o

    f ter

    ry to

    wel

    ling

    or s

    imila

    r te

    rry

    fabr

    ics,

    of c

    otto

    n35

    .88.

    323

    %In

    dia

    31%

    771

    0239

    Diamonds;non-industrial,(otherthanunworkedorsim

    -plysawn,cleavedorbruted),butnotmountedorset

    126.2

    5.5

    4%In

    dia

    40%

    858

    0810

    Bra

    ids;

    in th

    e pi

    ece

    5.9

    5.2

    88%

    Bot

    swan

    a88

    %

    925

    0100

    Salt(includingtablesaltanddenaturedsalt);pure

    sodi

    um c

    hlor

    ide

    whe

    ther

    or n

    ot in

    aqu

    eous

    sol

    utio

    n;

    sea

    wat

    er

    16.5

    4.7

    29%

    Nam

    ibia

    55%

    1041

    0120

    Raw

    hid

    es a

    nd s

    kins

    ; who

    le, u

    nspl

    it, o

    f bov

    ine

    or

    equi

    ne a

    nim

    als,

    of a

    wei

    ght p

    er s

    kin

    not e

    xcee

    ding

    8kgwhensimplydried,10kgwhendry-saltedor16kg

    whe

    n fre

    sh, w

    et-s

    alte

    d or

    oth

    erw

    ise

    pres

    erve

    d

    5.2

    4.5

    86%

    Bot

    swan

    a86%

    1107

    1331

    Vege

    tabl

    es, l

    egum

    inou

    s; b

    eans

    of t

    he s

    peci

    es v

    igna

    mungo(l.)hepperorvignaradiata(l.)wilczek,shelled,

    whe

    ther

    or n

    ot s

    kinn

    ed o

    r spl

    it, d

    ried

    4.8

    3.8

    79%

    Bot

    swan

    a79

    %

    1227

    0112

    Coa

    l; bi

    tum

    inou

    s, w

    heth

    er o

    r not

    pul

    veris

    ed, b

    ut n

    ot

    aggl

    omer

    ated

    64.4

    3.5

    5%M

    ozam

    biqu

    e43

    %

    31

  • Rank

    HS

    Code

    Des

    crip

    tion

    I

    mpo

    rt V

    alue

    (US$

    mn)

    ,

    201

    6Pe

    rcen

    tage

    of

    tota

    l fro

    m

    Bots

    wan

    a

    Key

    cou

    ntry

    of

    sup

    ply

    Perc

    enta

    ge o

    f va

    lue

    from

    key

    su

    pplie

    r

    13620342

    Trou

    sers

    , bib

    and

    bra

    ce o

    vera

    lls, b

    reec

    hes

    and

    shor

    ts;

    men'sorboys',ofcotton(notknittedorcrocheted)

    186.8

    3.0

    2%C

    hina

    37%

    1448

    1940

    Pape

    r and

    pap

    erbo

    ard;

    sac

    ks a

    nd b

    ags,

    incl

    udin

    g co

    nes,

    of p

    aper

    , pap

    erbo

    ard,

    cel

    lulo

    se w

    addi

    ng o

    r fibres,havingabasewidthlessthan40cm

    11.2

    2.7

    24%

    Chi

    na42

    %

    1584

    3149

    Mac

    hine

    ry; p

    arts

    of m

    achi

    nes

    hand

    ling

    eart

    h, m

    iner

    als

    or o

    res

    and

    n.e.

    c. in

    hea

    ding

    no.

    843

    129

    5.5

    2.6

    1%U

    SA29

    %

    1674

    0400

    Cop

    per;

    was

    te a

    nd s

    crap

    14.7

    2.5

    17%

    Nam

    ibia

    29%

    1739

    1890

    Floor,wallorceilingcoverings;ofplastics(excluding

    polymersofvinylchloride),whetherornotself-adhe

    -si

    ve, i

    n ro

    lls o

    r in

    the

    form

    of t

    iles

    5.2

    2.0

    39%

    Chi

    na42

    %

    1802

    0220

    Meat;ofbovineanimals,cutswithbonein(excluding

    carcassesandhalf-carcasses),frozen

    9.6

    1.8

    19%

    Nam

    ibia

    77%

    1978

    0200

    Lead

    ; was

    te a

    nd s

    crap

    3.3

    1.7

    51%

    Bot

    swan

    a51

    %

    2039

    2321

    Ethylenepolymers;sacksandbags(includingcones),

    for t

    he c

    onve

    yanc

    e or

    pac

    king

    of g

    oods

    24.6

    1.7

    7%C

    hina

    34%

    2173

    2599

    Iron

    or s

    teel

    ; cas

    t art

    icle

    s, e

    xclu

    ding

    grin

    ding

    bal

    ls a

    nd

    sim

    ilar a

    rtic

    les

    for m

    ills,

    oth

    er th

    an o

    f non

    -mal

    leab

    le

    cast

    iron

    15.5

    1.7

    11%

    Chi

    na40

    %

    22721699

    Iron

    or n

    on-a

    lloy

    stee

    l; an

    gles

    , sha

    pes

    and

    sect

    ions

    , n.e.c.inheadingno.7216

    5.4

    1.6

    30%

    Chi

    na57

    %

    2384

    2959

    Mec

    hani

    cal s

    hove

    ls, e

    xcav

    ator

    s an

    d sh

    ovel

    load

    ers;

    n.

    e.c.

    in it

    em n

    o. 8

    429.

    5079

    .31.6

    2%U

    nite

    d K

    ing-

    dom

    38%

    2484

    1221

    Engi

    nes;

    hyd

    raul

    ic p

    ower

    eng

    ines

    and

    mot

    ors,

    line

    ar

    acting(cylinders)

    30.9

    1.6

    5%U

    SA25

    %

    25681011

    Cement,concreteorartificialstone;buildingblocksor

    bric

    ks, w

    heth

    er o

    r not

    rein

    forc

    ed1.

    81.

    582

    %B

    otsw

    ana

    82%

    2673

    0890

    Iron

    or s

    teel

    ; str

    uctu

    res

    and

    part

    s th

    ereo

    f, n.

    e.c.

    in

    head

    ing

    7308

    43.4

    1.4

    3%G

    erm

    any

    27%

    32

  • Rank

    HS

    Code

    Des

    crip

    tion

    I

    mpo

    rt V

    alue

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    33

  • 1.5 Potential Trade Overlap

    The following table illustrates South Africa’s imports of key products that are currently being exported by Botswana globally. The basket of products excludes those where Botswana has noexport capacity, aswell as those areaswhereBotswanamaybe amajor exporter, butSouth Africa is not importing. Using this methodology, the total overlap or level of additional potentialtradebetweenthetwocountriesstoodatUS$931.5millionin2016.

    With current imports from Botswana at US$ 411 million, this leaves a great deal of room for growth. It is interesting to note that 8 of the products from the BITC list of priority exports are reflectedinthetop40productsidentifiedinthetablebelow.The8productsareasfollows:

    HS Code Commodity Description

    HS 710231 Diamonds, non-industrial, unworked/simply sawn/cleaved/bruted

    HS 750110 Nickel mattes

    HS 300230 Vaccines for veterinary medicine

    HS 391723 Tubes, pipes & hoses, rigid, of polymers of vinyl chloride

    HS 730890 Structures...&partsofstructures...ofiron/steel(excl.of7308.10-7308.40);plates,rods...and the like, prepd. for use in structures, of iron/steel

    HS620462 Women's/girls',trousers,bib&braceoveralls,breeches&shorts(excl.swim-wear;excl.knittedorcrocheted),ofcotton

    HS 340119 Soap & organic surface-active prods. & preps., in the form of bars/cakes/mould-edpieces/shapes...(excl.fortoiletuse)

    HS 110313 Groats/mealofmaize(corn)

    1 This is calculate on the lower value of South Africa’s imports of the item and Botswana’s export. Therefore, if South Africa imports US$50 million of a product and Botswana’s global exports are US$75 million, the potential for trade is US$50 million as in theory, Botswana could satisfy total demand.IttakesintoaccountthecurrentlevelofexportsfromBotswanatoSouthAfricaandthisfigureisexcludedfromtheoverallpotential.+

    34

  • HS Code Commodity De-scription

    South Afri-ca's Global Imports, 2016 (US$ mn)

    Imports from Bot-swana, 2016 (US$mn)

    Key sup-plier 2016

    Botswana Global Ex-ports (US$ mn)

    Additional Potential trade US$ mn

    710231 Diamonds; non-in-dustrial, unworked or simply sawn, cleaved or bruted, but not mounted or set

    388.0 120.4 Areas, nes 6,018.5 267.54

    750110 Nickel; nickel mattes 151.6 - Zimbabwe 235.2 151.64

    710239 Diamonds; non-in-dustrial,(otherthanunworked or simply sawn, cleaved or bruted),butnotmounted or set

    126.2 5.5 India 400.7 120.76

    854430 Insulated electric conductors; ignition wiring sets and other wiring sets of a kind used in vehicles, aircraft or ships

    151.4 106.0 Botswana 113.5 45.35

    283620 Carbonates; disodi-um carbonate

    66.8 35.9 Botswana 39.7 30.93

    300230 Vaccines; for veteri-nary medicine

    48.0 1.4 USA 13.0 13.01

    250100 Salt; pure sodium chloride whether or not in aqueous solution; sea water

    16.5 4.7 Namibia 25.5 11.72

    999999 Commodities not specifiedaccordingto kind

    6,087.5 1.3 Germany 11.0 11.01

    391739 Plastics; tubes, pipes and hoses

    10.8 0.1 Germany 13.1 10.79

    870323 Vehicles; spark-ig-nition internal com-bustion reciprocat-ing piston engine, cylinder capacity exceeding 1500cc but not exceeding 3000cc

    848.5 0.2 Germany 10.3 10.25

    020230 Meat; of bovine animals, boneless cuts, frozen

    29.5 19.4 Botswana 51.3 10.04

    630260 Kitchen and toilet linen; of terry towel-ling or similar terry fabrics, of cotton

    35.8 8.3 India 8.8 8.83

    Table 10: Overlap Between South Africa’s Global Imports and Botswana’s Global Exports, 2016: Top 40 Products with Potential for Increased Trade

    35

  • HS Code Commodity De-scription

    South Afri-ca's Global Imports, 2016 (US$ mn)

    Imports from Bot-swana, 2016 (US$mn)

    Key sup-plier 2016

    Botswana Global Ex-ports (US$ mn)

    Additional Potential trade US$ mn

    843149 Machinery; parts of machines handling earth, minerals or ores

    295.5 2.6 USA 7.6 7.60

    270112 Coal; bituminous, whether or not pulverised, but not agglomerated

    64.4 3.5 Mozam-bique

    6.8 6.79

    391723 Plastics; tubes, pipes and hoses thereof, rigid, of polymers of vinyl chloride

    11.5 0.0 Spain 5.8 5.81

    730890 Iron or steel; structures and parts thereof, n.e.c. in heading 7308

    43.4 1.4 Germany 5.6 5.60

    850710 Electric accumula-tors; lead-acid, of a kind used for start-ing piston engines

    30.4 1.2 Germany 5.1 5.08

    870410 Vehicles; dump-ers, designed for off-highway use, for transport of goods

    114.1 1.3 United Kingdom

    4.8 4.79

    620462 Trousers, bib and brace overalls, breeches and shorts; women's or girls', of cotton(notknittedorcrocheted)

    115.8 0.0 China 4.7 4.70

    271012 Petroleum oils and oils from bituminous minerals

    2,518.7 0.0 India 4.6 4.61

    870321 Vehicles; spark-ig-nition internal com-bustion reciprocat-ing piston engine, cylinder capacity not exceeding 1000cc

    311.8 0.0 Germany 4.1 4.11

    481940 Paper and paper-board; sacks and bags, including cones, of paper, pa-perboard, cellulose waddingorfibres,having a base width less than 40cm

    11.2 2.7 China 4.1 4.09

    36

  • HS Code Commodity De-scription

    South Afri-ca's Global Imports, 2016 (US$ mn)

    Imports from Bot-swana, 2016 (US$mn)

    Key sup-plier 2016

    Botswana Global Ex-ports (US$ mn)

    Additional Potential trade US$ mn

    841221 Engines; hydraulic power engines and motors, linear acting

    30.9 1.6 USA 4.1 4.08

    722230 Steel, stainless; bars and rods, n.e.c. in heading no. 7222

    5.7 0.0 India 3.9 3.87

    854420 Insulated electric conductors; co-ax-ial cable and other co-axial electric conductors

    20.9 0.0 China 3.6 3.63

    340119 Soap and organic surface-active prod-ucts; in the form of bars, cakes, mould-ed shapes

    12.2 0.0 China 3.2 3.24

    880220 Aeroplanes and other aircraft; of an unladen weight not exceeding 2000kg

    13.3 0.2 USA 3.1 3.06

    842959 Mechanical shov-els, excavators and shovel loaders;

    79.3 1.6 United Kingdom

    2.9 2.92

    130219 Vegetable saps and extracts;

    4.8 - China 2.6 2.59

    620342 Trousers, bib and brace overalls, breeches and shorts; men's or boys', of cotton(notknittedorcrocheted)

    186.8 3.0 China 2.6 2.56

    732690 Iron or steel; articles inheading7326

    152.3 0.5 China 2.5 2.54

    740400 Copper; waste and scrap

    14.7 2.5 Namibia 2.5 2.46

    870899 Vehicle parts and accessories; n.e.c. in heading no. 8708

    256.0 0.3 Germany 2.4 2.36

    110313 Cereal groats and meal;ofmaize(corn)

    3.5 0.4 Lesotho 2.3 2.31

    300490 Medicaments; consisting of mixed or unmixed products n.e.c. in heading no. 3004, for therapeu-tic or prophylactic uses, packaged for retail sale

    1,144.6 0.1 India 2.3 2.29

    37

  • HS Code Commodity De-scription

    South Afri-ca's Global Imports, 2016 (US$ mn)

    Imports from Bot-swana, 2016 (US$mn)

    Key sup-plier 2016

    Botswana Global Ex-ports (US$ mn)

    Additional Potential trade US$ mn

    870421 Vehicles; compres-sion-ignition internal combustion piston engine(dieselorsemi-diesel),fortransport of goods, (ofagvwnotex-ceeding5tonnes),n.e.c. in item no 8704.1

    287.8 0.0 Germany 2.3 2.29

    845929 Machine-tools; for drilling by removing metal, other than numerically con-trolled

    4.2 0.1 China 2.3 2.29

    870590 Vehicles; break-down lorries, road-sweepers, spraying lorries, mobile workshops, mobile radiological units, and other spe-cial purpose vehicles n.e.c. in heading no. 8705

    25.9 1.1 USA 2.0 2.03

    392329 Plastics; sacks and bags(includingcones),forthecon-veyance or packing of goods, of plastics other than ethylene polymers

    23.4 0.4 China 2.0 2.02

    730840 Iron or steel; structures and parts thereof, props and similar equipment for scaffolding, shut-tering or pit-prop-ping

    17.6 1.0 Austria 2.0 1.97

    Source: Africa House Analysis based on UN Comtrade data

    38

  • Source: World Bank Development Index

    2.0 Apparent consumption

    Given the range of products on offer and the size of the South African market it is not possible toprovidefiguresonconsumption.SouthAfricahasastrongmanufacturingsectorandacrossthe board, in most sectors, South Africa is able to meet a high proportion of local demand through locally manufactured and sourced products. The exception are sectors where South Africa struggles to be competitive against a strong international supplier and where retailers, wholesalers or end-users can obtain the product at a much cheaper price internationally. A good example of this is footwear and clothing where Asian suppliers have made such inroads intothelocalmarketthattheyaccountforthemajorityofthemarket.Inthefootwearsector,imports account for over 80 percent of shoes purchased in South Africa.

    3.0 Market Characteristics

    3.1 Size and Nature of the Economy

    South Africa is the second largest economy on the African continent after Nigeria with a GDP ofUS$294.8billionin2016.Toputthisincontext,thesizeoftheSouthAfricaneconomyiscomparabletoThailand,theUnitedArabEmirates(UAE),IsraelandMalaysia,itis19timestheBotswana economy and comprises 19.4 percent of sub-Saharan Africa’s GDP.

    GovernmenteconomicpolicyisguidedbytheNationalDevelopmentPlan(NDP).TheNDPis a development strategy with the central objectives of eradicating poverty and sharplyreducinginequalityby2030.TheNDPspecifiesaseriesoftargetsthatneedtobemetoverthenexttwodecadestoachievetheseobjectives,includingthecreationof11millionjobsand average annual real GDP growth of 5.7 percent. Steps to achieving this include improving policy co-ordination and implementation, providing better infrastructure and lowering costs of doing business, and strengthening the functioning of the labour market. The NDP also

    39

    Figure 9: Comparative Size of the South African Economy

    -

    200

    -4.0

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    -2.0-1.0

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    2.0

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    8001,0001,2001,4001,6001,800

    2,000

    GDP(currentUS$) GDPgrowth(annual%)

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  • outlines an action plan to achieve these targets. In line with NDP targets the Department of Trade and Industry has recently established an agency known as InvestSA which acts as a one-stop-shop for foreign investment into South Africa.

    In an effort to fast-track economic transformation in the country the government has legislated a system of Broad-Based Black Economic Empowerment (BBBEE). Thelegislation addresses BBBEE through skills development, employment equity, socio economic development, preferential procurement, enterprise development, especially small and medium enterprises, promoting the entry of black entrepreneurs into the mainstream of economic activity, and the advancement of co-operatives.

    The South African economy is heavily invested in the services sectors with services accountingforover70percentofgrossvalueaddedin2016.Theagriculturalsectorcontributes 2 percent to value-added but the sector needs to be looked at in the broader context of being an important employment provider and a generator of export revenues. The sector was very hard hit during 2014 and 2015 as the Southern Africa regionfacedtheworstdroughtintwodecades.Thisisreflectedinthefiguresforvalueadded by the agricultural sector which registered the seventh consecutive quarterly declineinrealoutputofthesectorinthethirdquarterof2016.Goodsummerrainsinthe north of the country bode well for a recovery in 2017.

    The mining sector remains an important sector in the South African economy accountingfor8percentofgrossvalueaddedin2016.Theimportanceofthesectorlies in its contribution to exports. The importance of the mining sector has however been in decline in constant price terms for a number of years. Recent increases in mining production have been from iron ore, diamonds and copper as opposed to the traditional drivers of platinum, gold and coal. The South African mining industry will continue to be restrained by, among other factors, escalating production costs, labour disputes, and production stoppages due to safety concerns, low commodity prices and weak demand.

    The manufacturing sector accounts for 13 percent of gross value-added. The sector as awholehasbeenindeclinereflectingacontractionatanannualisedrateof3,2percentinthethirdquarterof2016.Thiscontractionhasbeendrivenbylowerproductionofboth durable and non-durable manufactured products in response to lower consumer demand and is broad-based, with production volumes declining in eight of the ten manufacturing sub-sectors. Pronounced declines were registered in the sub-sectors supplying petroleum and chemical products, basic iron and steel, and motor vehicles. The utilisation of production capacity in the manufacturing sector is 82 percent.

    40

  • Figure 10: Gross Value Added by Economic Activity, 2016

    Source: South African Reserve Bank Quarterly Bulletin 2017

    2%

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    41

  • 3.2 Drivers of Growth

    South Africa’s economy is relatively mature by African standards and does have a different growth-driverprofile,toanextentasaresult.WhilstmanyAfricancountriesarebeingdrivenforward by the twin drivers of fast-growing young populations coupled with rapid urbanisation and income growth, South Africa’s ‘demographic dividend’ is less clear.

    South Africa’s urban population currently stands at around 35 million people and this is only expected to grow by another 3.5million in the next decade. Already, 64 percent of thepopulationlivesinurbanareasandassuch,thecountrywillnotbenefitfrommassmigrationto the urban areas over the next decade as is the case in most countries.

    South Africa also has a relatively well developed retail and wholesale sector, with large formal retailers covering the bulk of the country and accounting for an estimated 80 percent of the total sales of around ZAR 500 billion annually.

    However, South Africa has experienced a decade marked by a radical slow down in growth at several levels, including key traditional drivers of the economy. These include:• Mininganddownstreammineralsbeneficiation;• Agriculturaloutputandcompetitiveness;• Investmentininfrastructuresuchasroads,rail,housing,schools,watersupplyand sanitation facilities, hospitals and clinics and power transmission and distribution networks; and• Telecommunicationsinfrastructure.

    Indeed, in many smaller cities and towns across the country, including many of the on