studiohammer design services
Post on 12-May-2015
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studiohammerdesign and marketing solutions
studiohammerdesign and marketing solutions
studiohammerdesign and marketing solutions
about the studio
Full service agency
Print, packaging, advertising, direct mail, e-marketing, exhibit graphics, video, website design and development
studiohammerdesign and marketing solutions
identity
studiohammerdesign and marketing solutions
studiohammerdesign and marketing solutions
packaging
studiohammerdesign and marketing solutions
direct
studiohammerdesign and marketing solutions
web capabilities HTML, CSS, XHTML Code Custom Flash Development Content Management Creative Content Writing Strategic Online Marketing Plans E-Commerce Blog Development Social Media Marketing PHP/MySQL and ASP/.NET Development
studiohammerdesign and marketing solutions
Video Production
studiohammerdesign and marketing solutions
SEO and analytics
studiohammerdesign and marketing solutions
Source: MarketingSherpa 2007 Benchmark Guide 2007
The vast majority searchers look in the “Golden Triangle”
and That’s Where Local Search Listings are Presented!
local search listings
Are You Represented?
Why They’re Critical for Your Business
studiohammerdesign and marketing solutions
keywords are phrases that you want your site to be found under.
keyword selection is a balancing act: popularity - number of people searching for a particular term and targeted traffic – those interested in your product
keywords are typically phrases 2 – 5 words long
finding keyword phrases– Words people will use to find your product– Problems that prospective customers will want to solve– Keyword tags on competitor website– Page copy on competitor sites etc.
keyword selection
studiohammerdesign and marketing solutions
Page Titles– Extremely important factor
Meta Tags– meta name="keywords" content=“ Illinois security jobs, security officer
services, Chicago security guard, security service, etc…”
Internal Linking– Use descriptive internal links
Site map creation
XML Sitemap submission
onsite changes
studiohammerdesign and marketing solutions
Pay Per Click– Pay for inclusion– Results included under
sponsored links– Immediate boost of targeted
traffic– Short term strategy– Thinner margins
Natural SEO– Free once you rank– Results included in the main
search results– Depending on the popularity
of the term it can take a long time to rank
– Long term strategy– Greater margins
comparing PPC to SEO
studiohammerdesign and marketing solutions
Search Engine Marketing is an ongoing process Review the competition Generate new ways to spread popularity Metric driven results
monitoring
studiohammerdesign and marketing solutions
thank you! Here’s to a successful partnership
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