strategic planning - scanning & visioning

LDR 660 Wk 2 - ScanningWinter II - Wallace

Cortez wanted his own island kingdom

and his explorers found one for him. So

the “modern” world believed CA was an island for 175 years.

You Get What You Ask For?The Island of California

Polk, 1991

"So we went to Atari and said, "Hey

we've got this amazing thing, even

built with some of your parts, what do

you think about funding us? Or we'll

give it to you. We just want to do it.

Pay our salary, we'll come work for

you." And they said, "No". So then

we went to Hewlett Packard and they

said, "Hey, we don't need you; you

haven't even got through college yet."

External Environmental Knowledge?

Source: Bad Business Decisions

"There is no reason anyone would

want a computer in their home." --

Ken Olson, president, chairman and

founder of Digital Equipment Corp.,

1977

"We don't like their sound, and guitar

music is on the way out." --Decca

Recording Co. rejecting the Beatles,

1962.

External Environmental Knowledge?

Source: Bad Business Decisions

Logic Models

Source: Research Utilization

Porter’s Value Chain

Source: 12 Manage

• The only thing we know about the future is that it will be different.• One cannot manage change. One can only be ahead of it.• Management by objective works if you know the objectives. Ninety percent of the time you don't.• The purpose of an organization is to enable common men to do uncommon things.

Peter F. Drucker (1909-2005)

SWOT

Source: Biz Strategies

Bryson, 2011

External Environmental Scans

Bryson, 2011

Internal Environmental Scans

Bryson, 2011

Public and nonprofit organizations should focus on developing easily understandable and viable “livelihood schemes.” The schemes will build on strengths (and especially distinctive competencies), take advantage of opportunities, and minimize or overcome weaknesses and threats to achieving aspirations, and will be robust in the face of changing environments.

Actionable Data Builds Reasonable Goals

Bryson, 2011

• We tackle 20-year problems with five-year plans staffed by two-year personnel funded by one year appropriations.

Harlan Cleveland

• Unless commitment is made, there are only promises and hopes . . . but no plans.

Peter F. Drucker

Visioning

I skate to where I think the puck will be.

Wayne Gretzky

Those people who develop the ability to continuously acquire new and better forms of knowledge that they can apply to their work and to their lives will be the movers and shakers in our society for the indefinite future.

Brian Tracy

Visioning

Vision

• A description or picture of what success would look like for the organization, program, project, etc.

• Vision Sketch – a brief description

• Vision of Success – a description of what the organization would look like if it succeeds in implementing its strategies and achieving its full potential; typically formulated later in the process.

Howard Gardner (2006)

1. Reason

2. Research

3. Resonance

4. Redescriptions:

5. Resources and Rewards

6. Real World Events

7. Resistances

National Institutes of Health OBSSR

Bryson, 2011

OBSSR Strategic Plan

National Institutes of Health OBSSR

Bryson, 2011

OBSSR Strategic Plan

· Focuses on better future.· Encourages hopes and dreams.· Appeals to common values.· States positive outcomes.· Emphasizes strength of unified group.

· Uses word pictures, images and metaphors.

· Communicates enthusiasm and kindles excitement.

Inspire Stakeholders Clearly

Bryson, 2011

• Job satisfaction• Commitment• Loyalty• Esprit de corps• Clarity about organizational values

• Pride in the organization• Productivity• Organizational effectiveness

Clear Communicated Visions Increase:

Bryson, 2011

· Foster strong feelings of personal effectiveness

· Promote high levels of organizational loyalty

· Facilitate consensus about key organizational goals and stakeholders

· Encourage ethical behavior· Promote strong norms about working hard and caring

· Reduce levels of job stress and tension.

Shared Organizational Values

Bryson, 2011

You must give birth to your images. They are the future waiting to be born.

Rainer Maria Rilke, poet

The visionary is the only realist.Federico Fellini, film maker

A leader's role is to raise people's aspirations for what they can become and to release their energies so they will try to get there.

David Gergen

Conclusion

Teamwork is neither "good" nor "desirable." It is a fact. Wherever people work together or play together they do so as a team. Which team to use for what purpose is a crucial, difficult and risky decision that is even harder to unmake. Managements have yet to learn how to make it.

Peter F. Drucker (1909-2005)