startupbus uk presentation
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Sponsors of StartupBus UK 2nd September 2016
Hello! We are…
TODAY
About Cyber-Duck
User-Centred Approach
Creative R&D Efforts
Startup Hackathon Tips
Project Showcase
-
Hacker’s Guide to UX
With an ISO accredited, user-centred approach, our award winning team will ensure your brand, website and marketing campaigns perform exceptionally, every time.
@ Cyber-Duck Ltd 2015
The European Union
BRANDS WE’VE WORKED WITH
@ Cyber-Duck Ltd 2015
Features in:
Product Hunt Smashing Magazine
We built and launched the Android version after popular demand
We kicked-off our strategy to boost downloads and awareness (of UX Companion and Cyber-Duck) by pitching to key publications and resource libraries Including a nod at all our speakers’ events, from UX London to SXSW
OCT 2014
MAR 2015
7,000 downloads in a single week
13,800 downloads from 97 countries
534 UPVOTES
Usability Geek
Features in:
Product Hunt Smashing Magazine
We built and launched the Android version after popular demand
We kicked-off our strategy to boost downloads and awareness (of UX Companion and Cyber-Duck) by pitching to key publications and resource libraries Including a nod at all our speakers’ events, from UX London to SXSW
OCT 2014
MAR 2015
7,000 downloads in a single week
13,800 downloads from 97 countries
534 UPVOTES
Usability Geek
As launch excitement fades, it’s easy to let products dwindle. We quickly noticed downloads had begun to plateau over the summer: from 1200 to 720 per month
APR 2015
SEP 2015
OCT 2015
Creating a long-term design / content strategy could build consistent engagement with our passionate community – and continue bringing value to Cyber-Duck
So… we refreshed UX Companion’s microsite
Critically, we started releasing consistent content updates
Subtly animated graphics made the features crystal clear and community social reviews increased credibility
2 new articles per monthwith user-generated and trending topics
TODAY
1,200 average installs per month
…and the effect?
We hit our highest number of installs per month in February with 1,630!
22,400 on iOS and 9,600 on Android
32,000 unique installs
Up from 50 during the summer plateau
70 active daily users
As launch excitement fades, it’s easy to let products dwindle. We quickly noticed downloads had begun to plateau over the summer: from 1200 to 720 per month
APR 2015
SEP 2015
OCT 2015
Creating a long-term design / content strategy could build consistent engagement with our passionate community – and continue bringing value to Cyber-Duck
So… we refreshed UX Companion’s microsite
Critically, we started releasing consistent content updates
Subtly animated graphics made the features crystal clear and community social reviews increased credibility
2 new articles per monthwith user-generated and trending topics
TODAY
1,200 average installs per month
…and the effect?
We hit our highest number of installs per month in February with 1,630!
22,400 on iOS and 9,600 on Android
32,000 unique installs
Up from 50 during the summer plateau
70 active daily users
BARCLAYS HACKATHON WINNER
TAKEAWAYS
Define your audience
Solve real user needs and desires
Find how you can stand out
Develop key features first and
iterate
Steadily engage and support your
audience
The hackers guide to UX v0102
Danny Bluestone - September 2016
• About • The world we live in • The lean approach • What is UX • Overarching principles • Tactics
TODAY…
The world we live in1
Google sets AI standards Apple sets UI standards
THE WORLD WE LIVE IN
Amazon sets shopping standards
Facebook sets social standards
THE WORLD WE LIVE IN
http://smartiplex.com/2014/09/09/technology-life/
Would you be interested in wearing a sensor device assuming it was from a brand?
WEARABLES
FRAMING UX
The lean approach1
http://seriesf.com/post/117010627556/eric-ries-takes-page-from-tim-ferriss-begins
The Lean startup method is not about cost, its about speed
Eric Ries, The Lean Startup
https://www.thoughtworks.com/insights/blog/how-business-leaders-create-lean-enterprise
https://www.thoughtworks.com/insights/blog/how-business-leaders-create-lean-enterprise
PROBLEM Ethnography to research customer problems and find opportunities. What will be the triggers and motivations?
LEAN CANVAS
SOLUTION Start with task tables and move into prototypes. Bake in ‘shareability’ and distribution in from outset
Consideration:Alternatives and mental models
KEY METRICS Put customer satisfaction at the core and thinkabout the KPIs you will use
UVP Make sure your UVP is clear within your messaging and brand strategy. Can you build in connection tools?
Consideration:Education curve, brand awareness as well as retention.
CHANNELS Which channels will you use and why, think about availability, consistency and seamlessness
UNFAIR ADVANTAGE Your brand’s infrastructure, personalisation and your psychological ‘hook model’
CUSTOMER SEGMENTS List your personas and verify them with real people. Use your personas to inform your designs.
CYBER-DUCK LTD
Consideration:Early adopters, different generations,rewards
COST STRUCTURE From a UX perspective, plan the importance of ongoing design, usability reviews, CRO, quality assurance and organic marketing. Is there a way to crowd source features and content? Can you create a tribe of early adopters within your CRM?
REVENUE STREAMS How can you build in co-efficient revenue models to minimise advertising costs? Think about how you can increase user retention and ‘bake’ in reward models as well as up-selling and partnerships.
Through a UX lens
What is UX2
The overall experience of a person using a product such as a website or computer
application, especially in terms of how easy or pleasing it is to use.
According to Wikipedia
UX IS NOT UI
Strategy User centred design Ethnography Use case analysis Stakeholder interviews Feature audits User interviews Usability plans Data analysis Persona driven design Task analysis Information architecture Prototyping Wireframing Usability studies Graphics Iconography Interface design Visual design
Strategy User centred design Ethnography Use case analysis Stakeholder interviews Feature audits User interviews Usability plans Data analysis Persona driven design Task analysis Information architecture Prototyping Wireframing Usability studies Graphics Iconography Interface design Visual design
HOW UX HAS BEEN VIEWED (“THE WHAT”) HOW UX NEEDS TO BE VIEWED (“THE WHY”)
Overarching principles3
CORE MODEL
http://alistapart.com/article/the-core-model-designing-inside-out-for-better-results
TECHNOLOGY
• IoT - The Internet of Things is a precursor of fashion technology.
• Innovation - Miniaturisation of sensors (e.g. GPS, NFC, accelerometer),
temperature, pressure, magnetometer, microphone and even chemical sensors.
• Limitations - Batteries, healthcare approval, regulations, different demographics.
DESIGN A SYSTEM ‘NOT A DESTINATION’
When designing a product, think about the ‘entire system’, not just a ‘destination’.
BRAND STRATEGY
• Essence - The brand essence and values need to tie into the manifestation of the
UX (e.g. Amazon smile, customer is always put first).
• Names - Descriptive names are loved by search engines whereas distinctive
names are favoured by trademark lawyers.
• Visual aspect - “What is beautiful is usable”, invest in your art direction.
• Originality- Make sure your visual language, photography, videos and icons are
authentic and unique.
http://www.thevisibilityproject.com/2014/12/31/this-music-video-brings-maya-angelous-final-project-to-life/
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Maya Angelou, Artist and activist
Tactics4
SYSTEM MAPPING TOOL To create system, sitemaps and app maps
http://quirktools.com/smaps
MARVEL APP Quickly produce interactive prototypes with no coding
https://marvelapp.com
UX RESEARCH Conduct online usability testing with verify app
http://verifyapp.com/tour
Take aways5
CONCLUSION
• Use comics to create user scenarios while working on the lean canvass
• Get sketching as soon as you can, start with the most ridiculous ideas
• Start branding and growth strategy from the outset and ‘bake it in’ to the UX
• Prototype early and do field research
• Your pitches will need to show what the ‘experience’ is about
Thank youWe help brands run UX workshops and hackathons, get in touch for more info:
@danny_bluestone @cyberduck_uk
www.slideshare.net/mesibot
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