start up grind

START UP GRIND:BUILDING YOUR BRAND, PROFITS

AND SOCIAL IMPACT

Simon Mainwaring

@SimonMainwaring

Introduction• Award-winning advertising writer and creative director in Australia, U.K. & U.S.• Nike creative writer at Wieden & Kennedy• Worldwide Creative Director on Motorola at Ogilvy• NYT’s, WSJ and Amazon bestseller, We First, named Best Marketing Book of 2011 (strategy+business)• Blogger Fast Company, Mashable, Forbes, GOOD, Huffington Post

@SimonMainwaring

“If you want to become a large and profitable brand

you have to start acting like one.”

The Obstacle

“

? ?

@SimonMainwaring

The Solution

@SimonMainwaring

Source: Edelman GoodPurpose Report 2012

Source: Edelman GoodPurpose Report 2012

@SimonMainwaring

STORY ARC

STORY

TIME

MISSION

Tactics

STORY

TIME

MISSION

Tactic

Tactic

Tactic

Tactic

Tactic

Tactic

Grow community

Engage

Upgrade

Reward Engage

Engage

Engage

Reward

Reward

Upgrade

Upgrade

STORY

TIME

MISSION

Upgrade

Insert image filling entire screenRight click, ‘arrange’ ‘send to back’To overlay logo on top of image

Insert image filling entire screenRight click, ‘arrange’ ‘send to back’To overlay logo on top of image

@SimonMainwaring

Add logo hereAnd remove formatting box

Add logo hereAnd remove formatting box

Insert image filling entire screenRight click, ‘arrange’ ‘send to back’To overlay logo on top of image

Insert image filling entire screenRight click, ‘arrange’ ‘send to back’To overlay logo on top of image

@SimonMainwaring

Self-sustaining profits + impact

STORY

TIME

MISSION

Tactic

Tactic

Tactic

Tactic

Tactic

Tactic

Your Brand

@SimonMainwaring

Social Branding Blueprint

1. How to talk about the good that you do so customers to buy more.

2. How to frame your brand story so customers promote your business.

3. The best strategies, tactics and tools to make sure you get results.

Get your Blueprint at: WeFirstBiz.com

Social Branding Blueprint

1. Save Time: 8-step, easy-to-follow program.

2. Less Work: Simple menu of the tactics to choose from.

3. Less Effort: Get customers to build your brand with you.

Get your Blueprint at: WeFirstBiz.com

Social Branding Blueprint"Since taking the We First training, our new Customer CEO brand has had rapid market acceptance, measured in three ways. In new business, we have seen our client base nearly double within six months. In brand awareness, our social media connections have exploded with thousands of new followers. Finally, in pre-sales of our new book, several dozen organizations are placing bulk orders and booking us for speaking and workshops. Simon's gift is understanding how to really make this happen, not just talk about it.” Chuck Wall, Founder, CEO Customer

"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen significant sales increases as a direct result of the high interaction levels."Michael Jones, CEO, Thrive Farmers Coffee

After working with Simon, the number of new business leads increased 40% in the past three months.Mark Burgess, Co-founder, Blue Focus Marketing

Get your Blueprint at: WeFirstBiz.com

Step-by-step online Blueprint training course. $997

Free Ticket to We First Seminar in Fall 2013. $1997

Teleseminar and webcam trainings: $497

Investment: $997 ($3500+ value)

WeFirstBiz.com

Social Branding Blueprint

Thank you!For the special offer

on the Social Branding Blueprint please fill out the form or visit WeFirstBiz.com now.

Will you be the NEXT contagious social brand?“

“ ”