start up grind
DESCRIPTION
Simon Mainwaring, founder of We First, show how start-up brands architect customer communities that build their reputation, sales and social impact with them.TRANSCRIPT
START UP GRIND:BUILDING YOUR BRAND, PROFITS
AND SOCIAL IMPACT
Simon Mainwaring
@SimonMainwaring
Introduction• Award-winning advertising writer and creative director in Australia, U.K. & U.S.• Nike creative writer at Wieden & Kennedy• Worldwide Creative Director on Motorola at Ogilvy• NYT’s, WSJ and Amazon bestseller, We First, named Best Marketing Book of 2011 (strategy+business)• Blogger Fast Company, Mashable, Forbes, GOOD, Huffington Post
@SimonMainwaring
“If you want to become a large and profitable brand
you have to start acting like one.”
The Obstacle
“
? ?
@SimonMainwaring
The Solution
@SimonMainwaring
Source: Edelman GoodPurpose Report 2012
Source: Edelman GoodPurpose Report 2012
@SimonMainwaring
STORY ARC
STORY
TIME
MISSION
Tactics
STORY
TIME
MISSION
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
Grow community
Engage
Upgrade
Reward Engage
Engage
Engage
Reward
Reward
Upgrade
Upgrade
STORY
TIME
MISSION
Upgrade
Insert image filling entire screenRight click, ‘arrange’ ‘send to back’To overlay logo on top of image
Insert image filling entire screenRight click, ‘arrange’ ‘send to back’To overlay logo on top of image
@SimonMainwaring
Add logo hereAnd remove formatting box
Add logo hereAnd remove formatting box
Insert image filling entire screenRight click, ‘arrange’ ‘send to back’To overlay logo on top of image
Insert image filling entire screenRight click, ‘arrange’ ‘send to back’To overlay logo on top of image
@SimonMainwaring
Self-sustaining profits + impact
STORY
TIME
MISSION
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
Your Brand
@SimonMainwaring
Social Branding Blueprint
1. How to talk about the good that you do so customers to buy more.
2. How to frame your brand story so customers promote your business.
3. The best strategies, tactics and tools to make sure you get results.
Get your Blueprint at: WeFirstBiz.com
Social Branding Blueprint
1. Save Time: 8-step, easy-to-follow program.
2. Less Work: Simple menu of the tactics to choose from.
3. Less Effort: Get customers to build your brand with you.
Get your Blueprint at: WeFirstBiz.com
Social Branding Blueprint"Since taking the We First training, our new Customer CEO brand has had rapid market acceptance, measured in three ways. In new business, we have seen our client base nearly double within six months. In brand awareness, our social media connections have exploded with thousands of new followers. Finally, in pre-sales of our new book, several dozen organizations are placing bulk orders and booking us for speaking and workshops. Simon's gift is understanding how to really make this happen, not just talk about it.” Chuck Wall, Founder, CEO Customer
"After training with We First our engagement level on Facebook (people talking about us) has constantly exceeded 10% and mostly stays between 20-30% with a high of 70%. This is compared to good target range between 1-5%. We have seen significant sales increases as a direct result of the high interaction levels."Michael Jones, CEO, Thrive Farmers Coffee
After working with Simon, the number of new business leads increased 40% in the past three months.Mark Burgess, Co-founder, Blue Focus Marketing
Get your Blueprint at: WeFirstBiz.com
Step-by-step online Blueprint training course. $997
Free Ticket to We First Seminar in Fall 2013. $1997
Teleseminar and webcam trainings: $497
Investment: $997 ($3500+ value)
WeFirstBiz.com
Social Branding Blueprint
Thank you!For the special offer
on the Social Branding Blueprint please fill out the form or visit WeFirstBiz.com now.
Will you be the NEXT contagious social brand?“
“ ”