how to start a start up
TRANSCRIPT
••
•
••
•
••
••
•
••••
••••
••••
•••
“a “startup” is a company that is confused about 1) what its product is, 2) who its customers are, and 3) how to make money. As soon as it figures out all 3 things, it ceases to be a startup and then becomes a real business. Except most times, that doesn't happen.” Dave McClure, 500 Startups
Eric Ries says: A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
A startup is a temporary organization used to search for a repeatable and scalable business model. - Steve Blank
••••
•••
•
Source: http://techcrunch.com/2013/11/02/welcome-to-the-unicorn-club/
Source: https://www.cbinsights.com/research-unicorn-companies
•
••••
•••••
••••
•
•
•
•
••••••
•
•
•
•
•
•
•
Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship"[1]) is a high level plan to achieve one or more goals under conditions of uncertainty.
Source: https://en.wikipedia.org/wiki/Strategy
startup strategy:
• Do they need to have strategy?• Should they have goals?• Defined markets?
●
●
●
●
●
Source: http://www.slideshare.net/nealcabage/why-some-startups-are-more-likely-to-succeed
Source: http://www.slideshare.net/nealcabage/why-some-startups-are-more-likely-to-succeed
Source: http://www.slideshare.net/nealcabage/why-some-startups-are-more-likely-to-succeed
Source: http://www.slideshare.net/nealcabage/idate-35251201/12-Innovators25_Early_adopters135_Early_majority34
••
•
•
•
•
•
••
•
•
•
Source: https://commons.wikimedia.org/wiki/File:Business_Model_Canvas.png
Source: http://steveblank.com/2011/04/15/the-leanlaunch-pad-at-stanford-%E2%80%93-class-5-customer-relationship-hypotheses/
Source: http://www.furld.com/2011/lean-canvas-key-metrics-andunfair-advantage/
•
•
•
•
•
•
Source: http://www.brittanymlaughlin.com/post/101084266146/maturity-map-growth-stage-50-75-employees
•••••
•••
••
•
•
••
•
•
In product development, the minimum viable product (MVP) is the product with the highest return on investment versus risk. It is the sweet spot between products without the required features that fail at sunrise and the products with too many features that cut return and increase risk.
Frank Robinson - http://www.syncdev.com/minimum-viable-product/
••
––
–
Source: http://www.startup-book.com/2011/08/31/steve-blank-customer-development/
••
•
•
••
•
••
•
•
•
Source: https://en.wikipedia.org/wiki/Diffusion_of_innovations
Source: http://www.slideshare.net/nealcabage/idate-35251201/12-Innovators25_Early_adopters135_Early_majority34
Source: http://www.socmedsean.com/shifting-focus-from-the-traditional-marketing-funnel-to-personalized-messaging-using-social-media/
Source: https://www.marsdd.com/news-and-insights/startup-marketing-get-keep-and-grow/
••
Source: Pacific Crests Survey
•
•
•
•
••••
••
••
••
•
Source: http://www.slideshare.net/missrogue/so-you-want-to-do-a-startup-eh/32-common_vc_rejections_aka_were
Source: http://www.slideshare.net/missrogue/so-you-want-to-do-a-startup-eh/32-common_vc_rejections_aka_were
Source: http://silicon-valley-history.com/
•
•
•
•
•
•
•
•
••
•••
•
•
•
•
•
•
•
•••••••
•••
••
•
••••
•
••
••
••
•
••
•••
••
•
•
•
••
•••
••
•
••
••
•
••
•
•
••
••••
•••
••••
••
•••
“IN SILICON VALLEY, THE FACT THAT YOUR ENTERPRISE HAS FAILED IS ACTUALLY A BADGE OF HONOR.”
Carmen Nobel, Harvard Business reviewSource: http://hbswk.hbs.edu/item/why-companies-failand-how-their-founders-
can-bounce-back
•
•
•••••
Source: https://www.cbinsights.com/blog/startup-failure-reasons-top/
••••
••
•
••
•
••
•
••••
• The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
• Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel
• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful… by Eric Ries
•
•