sony digital strategy
Post on 11-Apr-2017
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Digital Strategy
SONY
TURNING STRANGERS INTO PROMOTERS
TARGET AUDIENCE
• Photographers and videographers 16+
SOCIAL MEDIA CAMPAIGNWorldwide Photo & Video Competition
THE RULES
1. # SonySnapshot
2. #Camera
3. #Lens
4. Link to contest page
5. Join Sony Rewards & Post on website
WHERE?
CONTEST WINNERS
• First place - $1,500
• Second place – $1,000
• Third place - $500
MEASURING SUCCESS
• Metrics: Quantifiable data
• Social
• Mobile
• Web
• Sales
PRIOR EXPERIENCE PROVES PROMISING OUTCOME
• Flagler Tavern
CONCLUSION: BENEFITS FOR SONY
• Boosts social presence
• Mobile entertainment & shopping
• Generate website traffic
• Increase number of subscriptions
• Product sales
• Brand awareness
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