sony ericsson strategy update · sony ericsson strategy update bert nordberg, ... restructuring...
TRANSCRIPT
Q1 2010 highlights
Company returns to profitability in Q1 2010
Improved cost structure generates better margins
ASP rises to Euro 134 as Xperia™ X10 and Vivaz™ start shipping
Q1 2010 financial results
Number of units shipped (million)
Sales (EUR m.)
Gross margin (%)
Operating income (EUR m.)
Operating margin (%)
Restructuring charges (EUR m.)
Operating income excl. restructuring charges (EUR m.)
Operating margin excl. restructuring charges (%)
Income before taxes (IBT) (EUR m.)
IBT excl. restructuring charges (EUR m.)
Net income (EUR m.)
Average selling price (EUR)
1,736
8%
-369
-21%
12
-357
-21%
-370
-358
-293
120
14.5
2009
Q1
1,750
23%
-181
-10%
150
-32
-2%
-190
-40
-167
120
14.6
2009
Q4
1,405
31%
20
1%
3
23
2%
18
21
21
134
10.5
2010
Q1
Transformation update
Transformation programme 80% completed
Estimated restructuring charges to be close to Euro 400 million
Global workforce reduced by 3,150 from target of 4,000
Continue to build a leaner, flatter, more responsive organization
Sony Ericsson’s path
Value
players
Volume
Pro
fit
o Return to profitabilityo Build value market shareo Focus on qualityo Focus on smartphones
Annual market growth 1,120
387
500
780
980
620
1,190
407
1,095
Continued market uncertainty due to macro economic environment*Million units
Coverage strategy
China• Capture market growth through
leveraging of global portfolio and investment in TD-SCDMAWestern Europe, CEEMEA, APAC, LAM
• Maintain current strong position in Europe• Capture growth opportunities in many markets• Invest to grow in APAC and LAM
US• Deliver relevant portfolio • Prioritize operators • Leverage partners for
development and distribution
Japan• Leverage global open OS portfolio
Co-creation with Sony
Create marketwith new
propositions
SONY ONLINE SERVICES
Communication Entertainment
A/V Entertainment