sogeti smart mobile offering 2009
Post on 29-Jul-2015
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Vision on Smart Mobile utilizing the potential of mobile apps to reach the customer/end-user
More information?We are present in a large number of locations around the world.
Please contact the nearest Sogeti office in your country.
www.sogeti.com
1. App-Awareness Becoming aware of
meaning of the Smart Mobile and linking this in a
creative manner with the own organization.
2. App-Strategy finding a match between the
existing services of an organization and the Smart Mobile channel so that mobile Apps can be
adopted as a mature channel and integrated in
the Multi Channel Strategy.
3. App-Design To create the best application possible we have to look at the
design from a user perspective.
1+2+3 = The right focus before creating apps
Right focus leads to better apps
Usability
Determine targeted processes, audience and technology
Utilize unique features mobile
Strictly Personal
Always On
Existing IT To Mobile
Determine scope
Tactics, Strategy, Concept
Brand Guidelines, Device Guidelines
App Aware
New generations of end-users have other
demands
The New World of Work
Because everyone has a smartphone, being
mobile has become a lifestyle. Having one is fashionable but most importantly using the
smartphone is a necessary communication extension for all of us. For a large new wave of
mobile people these devices will be the way to explore the internet for the first time.
Mobile phones have evolved from devices with a single functionality to simple devices that facilitate
the complex convergence of multiple
technologies. We call this evolution “Smart Mobile”; which stands for the device, but is
also true for the user, Mobile & Smart.
Platform selection
Roadmap to implement mobile apps
Phase 1 : Input
Phase 2 : Define
Phase 3 : Design
Install, integrate, test software and technologies
Information Architecture, Visual Design, Interaction Design
Submit to marketplace (appstore)
Functional Tests
Install
IntegrationTests
Phase 5 : Release
© 2010 Sogeti
Distribution, Packaging
Phase 4 : Build
Architecture
Shortlist Mobile Devices
Real-time information
Service Oriented
Bandwidth
Network
Online
Offline
Pre Selection Mobile Platforms
Administer
App
Concept
ProductService
TargetExternal
Internal
Tech
iPhone
Android
Other
Revenue Ad
Price Subscription
Refill
OtherWeb
Social mediaChannel
ChargeFree
Install parties and workshops
Extension
Platform evolution
Enhancements
Support new devices and
platforms
Pilot
Transition toAdministrators
Acceptence Tests
Training workshops
RequirementsEnd-Users
External
Prototype, Integration, Test
Internal
Cross Platform
Native
Context Aware
Usability Tests
Improve by reviewing feedback
Improveby mobile
New business
Existing Brand
Specific mobile featuresonly on mobile platform
Current IT tomobile platform
Integrate with 3rd party servicesor technologies for new business
Functions not related to coreprocess, strengthening brand
Supportive Entertaining
Innovative
Mature
Platform Independent
App Strategy
BusinessModels
Personas
Goals
Targeted audience
Create Mockup
App Design
Create Prototype
CreateInteractie
Design
Alternative mobile
technologies
Sensors(RFID)
Speech enabled
GPS
NFC
Whichinformation
can be accesed
Back Office
Webservices
Intranet
Internet
Split up in modules
Quick wins
Proof of Concept
DTAP
Integration dependencies
Exisiting Functionalities
New Functionalities
Browser based
Determine type of integration
Modules
Integration with existing backoffice
Agile Software Development
CustomizedCommercial of the
Shelf
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