social media: who are you?

Michael Brandvold @michaelsb

Michael Brandvold Marketing Presents:

SOCIAL MEDIA: Who Are You?

Presentation For: The Conclave By Michael Brandvold - @michaelsb

1

Michael Brandvold @michaelsb

Michael Brandvold Marketing Presents:

Brand• Yes you are a brand! • As you start your brand is as simple as your

name and a photo. • As you grow it will become much more. • It will become what you represent. • It will become what you are known for.

2

Michael Brandvold @michaelsb

Michael Brandvold Marketing Presents:

Reality Show

• Understand your limit. • Go right to your limit. • Show it all, talk about it all.

3

Michael Brandvold @michaelsb

Michael Brandvold Marketing Presents:

If I asked you to make a post that would be guaranteed to engage with your listeners could you do it?

4

Michael Brandvold @michaelsb

Michael Brandvold Marketing Presents:

Engagement & Interaction

• The 80/20 Rule. • Know Your Audience. • Listeners Want Recognition.

5

Michael Brandvold @michaelsb

Michael Brandvold Marketing Presents:

Increase Likes & Comments

• Post Something Fun & Happy for Likes • Post Something Controversial for Comments

6

Michael Brandvold @michaelsb

Michael Brandvold Marketing Presents:

What is Facebook EdgeRank• Secret Formula for Who Sees a Post. • Only 14% of Your Listeners Likely to See a Post. • Rewarded when listeners like your content. • Penalized when listeners don’t like your content.

7

Michael Brandvold @michaelsb

Michael Brandvold Marketing Presents:

Facebook & Twitter Analytics

• Wealth of data. • What works and what doesn’t work. • Demographics. • Where they live.

8

Michael Brandvold @michaelsb

Michael Brandvold Marketing Presents:

What To Post?• What you clip today could be old by tomorrow.

Understand the life of the story, post now. • Strive to be one of the first to share so you are

source of everything every one else shares. • Look at your sources. Are they mainstream

media? They may often be 24 hours behind the story breaking. Get to know smaller blogs, Twitter accounts and FB pages. Build a network of online friends who are authorities and often share great stories.

9

Michael Brandvold @michaelsb

Michael Brandvold Marketing Presents:

Green Content

• Content that it doesn’t matter when you post. • Keep a folder of green content. • Photo memes are ideal.

10

Michael Brandvold @michaelsb

Michael Brandvold Marketing Presents:

Which Social Networks?

• You don’t have to be on every network. • What are you comfortable with? • Where are your listeners most active?

11

Michael Brandvold @michaelsb

Michael Brandvold Marketing Presents:

Which Social Networks?

12

Michael Brandvold @michaelsb

Michael Brandvold Marketing Presents:

Thank You• Michael Brandvold • me@mikebrandvold.com • www.MichaelBrandvold.com • www.Twitter.com/michaelsb • www.Facebook.com/MichaelBrandvoldMarketing

13