social media the basics 2011

September, 2010

What is Social Media?

Technology based ways to connect with your people. Social media is about:

• Engaging in conversations • Building communities • Building relationships

with people who share your interests.

What Social Media Isn’t

1. The easy answer 2. Effortless 3. A Fad 4. Free

Why Social Media is important for your Organization

• Times have changed

• It’s where your people are • Donors and supporters • Clients and volunteers

• On-going conversation

What do you Need for your Organization?

A Plan • Goals and Objectives • Audience • Choose best Social Media Tools • Implement • Training • Execute consistently

Social Media Platforms & Tools Facebook Twitter LinkedIn Google+ Flickr Skype Digg Reddit RSS Feeds Tumblr Ning Plaxo Google Delicious Scribd Wikipedia

You Tube Blogs Yelp StumbleUpon Hootsuite Google Places Meetup Bing Drupal ITunes Picasa Yahoo Vimeo SlideShare TweetDeck iLike

•725 million + active users •Facebook accounts for more than 50% of visits to any social media platform •Average user connected to 80 pages, groups and events •Average user creates 90 pieces of content each month

•Age group 50 – 64 grew 64% last year •Age group 65 & older grew 100% last year

Fun Facts:

Case Study Facebook

• 7 ½ % • Filtered • Engagement = Reach

Facebook’s

Facebook Tips Engagement and Reach

1. Get Followers involved: encourage them to comment and share

2. Pictures and video are great, keep words short

3. Content: Quick, fun, emotional stories, the unusual = shared

Engagement

The Look: Customize your Page and add custom tabs

Case Study Twitter

YouTube

• Nonprofit Program • Benefits

Use Flickr to engage

through decision-making and behind-the-scenes involvement

Add-on Idea

Measurement

Social media success = • Increased Exposure

• Increased Donor Giving

• …What is your Goal?

One way can you Learn

For more info

Contact Liz Horgan (704) 301-0135

liz.horgan@strategicsocialmedianc.com

strategicsocialmedianc.com