social media the basics 2011
DESCRIPTION
The basics of social media: what social media is, what social media is not, what social media means, why your business or non profit should care about social media. Presentation given Sept. 2011.TRANSCRIPT
September, 2010
What is Social Media?
Technology based ways to connect with your people. Social media is about:
• Engaging in conversations • Building communities • Building relationships
with people who share your interests.
What Social Media Isn’t
1. The easy answer 2. Effortless 3. A Fad 4. Free
Why Social Media is important for your Organization
• Times have changed
• It’s where your people are • Donors and supporters • Clients and volunteers
• On-going conversation
What do you Need for your Organization?
A Plan • Goals and Objectives • Audience • Choose best Social Media Tools • Implement • Training • Execute consistently
Social Media Platforms & Tools Facebook Twitter LinkedIn Google+ Flickr Skype Digg Reddit RSS Feeds Tumblr Ning Plaxo Google Delicious Scribd Wikipedia
You Tube Blogs Yelp StumbleUpon Hootsuite Google Places Meetup Bing Drupal ITunes Picasa Yahoo Vimeo SlideShare TweetDeck iLike
•725 million + active users •Facebook accounts for more than 50% of visits to any social media platform •Average user connected to 80 pages, groups and events •Average user creates 90 pieces of content each month
•Age group 50 – 64 grew 64% last year •Age group 65 & older grew 100% last year
Fun Facts:
Case Study Facebook
• 7 ½ % • Filtered • Engagement = Reach
Facebook’s
Facebook Tips Engagement and Reach
1. Get Followers involved: encourage them to comment and share
2. Pictures and video are great, keep words short
3. Content: Quick, fun, emotional stories, the unusual = shared
Engagement
The Look: Customize your Page and add custom tabs
Case Study Twitter
YouTube
• Nonprofit Program • Benefits
Use Flickr to engage
through decision-making and behind-the-scenes involvement
Add-on Idea
Measurement
Social media success = • Increased Exposure
• Increased Donor Giving
• …What is your Goal?
One way can you Learn
