social media success summit

Why It Pays To Be Likeable

Social Media Success Summit

@DaveKerpen, CEO, @LikeableMediaAuthor of @LikeableBook

Slideshare.net/DaveKerpen

Social Media Realities

• Social media is not free

• Social media will not bring you instant results

• Social media cannot make up for a bad product or service

#Likeable #smss12

Listen First, And Never Stop Listening

#Likeable #smss12

Responsiveness Is Not A Choice

#Likeable #smss12

#Likeable #smss12

#Likeable #smss12

Respond To Positive Comments TooIn Your Unique Brand Voice

#Likeable #smss12

Respond To Positive Comments TooIn Your Unique Brand Voice

#Likeable #smss12

Meaningful Engagement Cannot Be Mechanical

#Likeable #smss12

Meaningful Engagement Cannot Be Mechanical

#Likeable #smss12

The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You”

#Likeable #smss12

Provide Value

10% Off = Marketing

50% Off = Value

100% Off = Loyal customers for life

#Likeable #smss12

Product Marketing

Provide Value

#Likeable #smss12

Professional Services

Every Brand Has A Story

#Likeable #smss12

Tell Your Brand’s Story, It’s Your Social Currency

#Likeable #smss12

Inspire Customers To Share Their Stories

#Likeable #smss12

Surprise & Delight

• Incentivized fans to take action

• Created meaningful engagement leading to an increase in sales

• Free Chill Zone day increased sales 23% over previous Friday

• 50% of sales attributed to Facebook

#Likeable #smss12

Use LinkedIn Ads To Perfectly Target Professionals

#Likeable #smss12

Reach Twitter Users In Real-Time Search

#Likeable #smss12

Build Word of Mouth Into Social Ads

#Likeable #smss12

Even Nano-Targeting Is Possible Via Facebook

#Likeable #smss12

Don’t Sell—Compel Customers to Buy

#Likeable #smss12

A Likeable Brand

#Likeable #smss12

Just Remember…

• Listen Up

• Respond To Everyone

• Be Likeable!

#Likeable #smss12

“It’s just a cocktail party.”

Thank You!Feedback/Grand Prize

@DaveKerpenFB.com/LikeableMedia

@LikeableMediadave@likeable.com