social media marketing simplified

SOCIAL MEDIA MARKETING SIMPLIFIED

10 Low- or No-Cost Ideas for How to Market Your Business Via Social Media

Who am I?

•Ted Mann — tcmann@gannett.com / @turkeymonkey

•Digital Development Director for Gannett NJ

•Manage five core newspaper sites and five sister sites in NJ

301,352 Subscribers

(Total numbers of subscribers Humphry Slocombe Ice Cream Shop has on Twitter)

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1. Have a goal (on your site)Drive users to print a coupon, register for an email newsletter,

click on a link, view a product page. Track the results.

2. Immerse yourself

•Facebook

•Twitter

•Foursquare

•CourierPostOnline

3. Create a Facebook fan

pageUsers who become fans

will get get your updates in their activity stream, right next to news from their

family and friends

4. Add the Facebook “Like Button” to your site

•The “Like” button posts directly to people’s Facebook Walls

•Keep track of how many of your products have been voted for

5. Solicit Facebook FollowersPut a link to follow your fan page into advertisements

6. Twitter Account for specials, updatesCheaper, faster, easier, more effective than a blog

7. Twitter for Direct Marketing

• Use tools like TweetDeck to be notified anyone uses a search term

• Set up searches for keywords and phrases related to your business

• Respond instantly to Tweets

• Coming: Promoted Tweets

8. Create a special for users who “Check In”

•Users can be greeted with special if they check in at your business, or nearby

•Add “tips” to encourage users to try new things

•View current specials on http://snackquare.com

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9. Offer a Daily Deal

• No upfront cost

• Heavy promotion on frontpage of newspaper, front of CourierPostOnline, and to list of more than 5,000 email subscribers

• Social media use to spread offers and reach “tipping point”

• Courierpostonline.com/dailydeal

10. Use Flyerboard to create interactive ads

• Use print ads, business flyers, or other creative to make ads on the fly

• Interactive features include map (with directions), add-to-calender, share (on Facebook, etc), and more

• Highest click-through rate

Thank you!

Ted MannDigital Development Director, Gannett NJ

856-556-0003tcmann@gannett.com

@turkeymonkey