#5wh social media strategy (simplified)
DESCRIPTION
A simple, but effective method for developing a social media strategy.TRANSCRIPT
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#5WH Social Media
Strategy (Simplified)THE WHO, WHAT, WHEN, WHERE, WHY & HOW OF
DEVELOPING A SUCCESSFUL SOCIAL MEDIA STRATEGY
@KevinGetch
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Audience
Participation
Time
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Who
@KevinGetch
WhatWhenWhereWhy&
How
#5WH
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WHO?
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WHO
AM
I?
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WHO
IS MY
AUDIENCE?
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My
Peeps!
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Create an Ideal
Customer Profile
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http://www.claritas.com/MyBestSegments/Default.jsp
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WHAT?
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LISTEN!
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What are other
successful brands
doing?
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Social Crawlytics
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Set yourself apart as a thought
leader
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BLOG
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WHERE?
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83
%Source: http://www.engauge.com/assets/pdf/Engauge-
Pinterest.pdf
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Welcome to Facebook
WTF
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1.23
billion
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Source: http://www.pewinternet.org/2013/02/14/the-demographics-of-social-media-users-2012/
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540
million
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271
million
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187
million
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Spee
chtiv
ities.c
om
Ca
se S
tud
y
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Speechtivities.com Case StudyDrove 1,718 new Page Likes at 0.12 cents per like and 1,867 total actions. Only spent $200.
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Speechtivities.com Case StudyDrove 1,010 website visits at $0.30 cents per visit and 3,131 total clicks on the ad. Only spent $300.
+563 Email Sign ups
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WHEN?
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WHEN?
How about when your audience is online?
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WHY?
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HOW?
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Tips for Getting
Started with
Social Media
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Don’t be an egghead!
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Protect Your
Brand
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Find Your
Niche!
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Social Media is
about People
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How to Earn
Trust, Likeability
& Audience
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”
“Social media is virtual
networking. Take the time to
build relationships just like you
would face to face.~ Laura Cummins
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Read
this
Book
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Build
credibility
by doing
things
offline and
putting
them
online.
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Connect with People Offline &
Then Connect with them
Online… and Vice Versa.
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Build
credibility
by doing
things
offline and
putting
them
online.
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Social Media
isn’t just about
Social Media
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Optimize All
The Things!
Facebook page and
Houzz profile ranking
on 1st page nationwide
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TOOLS
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Rapportive
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Rafflecopter
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Canva.com
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Find the cross
section of
followers
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smo.knowem.com
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http://goo.gl/dAfLjy
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Who
@KevinGetch
WhatWhenWhereWhy&
How
#5WH
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It’s InevitableThat on your path to
success you’re going to...
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You gotta get
right back up
and keep
dancing...
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Don’t be afraid to be
different.
Make mistakes.
Stand Out.
You gotta be
unstoppable
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Kevin Getch
Founder & Director of Digital Strategy
@KevinGetch
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QUESTIONS?