social media simplified: the benefits and getting started

@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

Social Media Simplified: The Benefits and Getting Started

By Emily Miethner Community Manager // RecordSetter

Founder // President of NY Creative Interns


What I Do


What I Do

•  Community Manager at RecordSetter, the new home for world records with 13,000+ world records from 60+ countries

•  Founder, President of NY Creative Interns, the largest Meetup for interns and recent grads in New York City

•  Lover of peanut butter


The Benefits of Social Media


You Can’t Afford to Not Use Social Media


You Can’t Afford to Not Use Social Media

•  Once you learn how to find value in social media, you will save time and money

•  It’s a marathon, not a sprint •  Be like Nike and just do it


“Meet” People at Scale


“Meet” People at Scale

•  Create a personal support network •  Keep track of connections on multiple levels •  Easily get on the radar of new contacts


Have Better Conversations Offline


Have Better Conversations Offline

•  Learn about people you want to work with •  Decide what events to attend by checking out

the guest list, searching Twitter, etc •  If you can’t make events…attend virtually


Getting Started with Social Media


Define Your Goals


Define Your Goals

•  What are you trying to accomplish by adding social media into your routine? •  Examples:

•  Sell products •  Increase traffic •  Enhance customer service •  Meet people and gain contacts


Investigate Niche Communities


Investigate Niche Communities

•  It’s wise to be on Twitter, Facebook, and LinkedIn due to their sheer size, but…

•  Smaller niche communities can have a better target audience

•  Although most social media is free, your time is valuable, spend it wisely


Try Many, Stick to a Few


Try Many, Stick to a Few

•  Try platforms before you discount them •  Find out what’s adding the most value to your

business to determine which platforms to use •  Once you decide, being consistent is key


My Favorite Social Media Tools

•  Rapportive – learn about contacts •  Eventbrite – event planning •  Meetup – group management •  37signals– task management and CRM •  Hootsuite – social network management •  Mailchimp – email newsletter creation


Thank you!

emilymiethner.com recordsetter.com

nycreativeinterns.com

social media simplified: the benefits and getting started

Career