social media marketing phenomenon
Post on 09-May-2015
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What is Social Media?
“Social media is the democratization of information, transforming people from content readers into content publishers.”
It is the shift from a broadcast mechanism to a many-tomany model, rooted in conversations between authors, people, and peers.
To name a few Examples of Social Media Applications ….
How does it differenciate from tradititional media?
Social media has a number of
characteristics that make it fundamentally
different from traditional media such
as newspapers, television, books, and
radio.
How does it differenciate from tradititional media?
Your audience is a part of the creative process or force that generates content
How does it differenciate from tradititional media?
The audience can participate in social media by addingcomments or even editing the stories themselves
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Social Feedback Cycle
This is why the “Social Feedback Cycle”
is Important
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Social Feedback Cycle
Facebook Fan PagesUse News Feed to get the most out of your Facebook Page
Make use of Facebook ads
Make use of the Page Badges
Make use of Social Plugins
• Brand From The Start• Be Sociable• Find Mutual Friends• Engage People• Chat 'Em Up• Focus On Value
11
Proof is in The Air
12
Proof is in The Air
13
Proof is in The Air
14
Proof is in The Air
More for your information
• Help A Reporter Out – HARO• Angel List
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Conclusion
An easy way to do this is to join groups that interest you as well as make friends with people that you want to get to know.
Don't stay in your circle
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