social media marketing evaluation: coupa cafe and starbucks twitter accounts
Post on 20-Jun-2015
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Personal photos are
more engaging
Authentic appealBranded account
Verified
Social customer relationship
management
Quick and engaging promotions – 10 second
rule
Spurs peer to peer communication for further marketing
Branded account
Encouraging participation in
brand development
No longer is your brand what you say it is; your brand is what
they say it isNon stop feedback
loop
Lethal generosity
Free marketing
Groundswell
User generated content
Brand account
Authentic appeal
Customer service through social customer
relationship management
Relevant cross promotion encourages
further engagement
top related