social media best practices & experiences

best

practices

david lee king | topeka & shawnee county public library | davidleeking.com

& experiences

Social

Media

flic.kr/p/dPPrVc

flickr.com/photos/30008935@N00/417833522/

problem:

we haven’t embraced the

social web

we have the tools

flickr.com/photos/safari_vacation/6257284524/

not quitesure how to use them!

So, what do you thinkabout them?

flickr.com/photos/10059155@N05/4712929433/

What's missing?

flickr.com/photos/40624839@N02/3784049371/

face2face interaction

how online engagement

works

flickr.com/photos/23697075@N03/3010947232/

flickr.com/photos/niallkennedy/667670285/

to get there

Steps6

1. flickr.com/photos/94852245@N00/4338268272/

listening

why listen?

flickr.com/photos/58571789@N00/4519906494/

what to listen for

flickr.com/photos/58571789@N00/4519906494/

responding

flickr.com/photos/58571789@N00/4519906494/

listening in Topeka

flickr.com/photos/58571789@N00/4519906494/

2.basic communication(online)

approachable

flic.kr/p/e3oFqx

engage

80/20 Rule

frontloadcontent

#

Bevisual

keep itfresh

ConsistentPosting

schedule posts

flic.kr/p/7iSnfi

best time of day

friending

titles

1st 15 seconds

short!

takebetter

pics

takebetter

pics

your story

3.What toolsto use?

flic.kr/p/fnCVbL

bitrebels.com

Facebook: 68%YouTube: 48%LinkedIn: 25%Instagram: 28%Twitter: 21%Snapchat: 20%

Social Media Use:

4.Implications

of social media use

flic.kr/p/fnCVbL

flic.kr/p/brd1K2

Cost ofsocial media

flic.kr/p/7ApfFq

Socialtakes time

TwittereNews

Website

LibraryNewsFacebook

Instagram

who does the work?

flic.kr/p/9h4Gh2

flic.kr/p/pZ2G1V5.

flic.kr/p/9S6NEj

PhotoPermission

Release?flic.kr/p/amhabq

6. whereto start!

set goals& strategy

flickr.com/photos/21290415@N05/3006994838/

measure success

creating great customer

connectionsstarts with you!

thank you!

davidleeking.com