social media best practices & experiences
TRANSCRIPT
best
practices
david lee king | topeka & shawnee county public library | davidleeking.com
& experiences
Social
Media
flic.kr/p/dPPrVc
flickr.com/photos/30008935@N00/417833522/
problem:
we haven’t embraced the
social web
we have the tools
flickr.com/photos/safari_vacation/6257284524/
not quitesure how to use them!
So, what do you thinkabout them?
flickr.com/photos/10059155@N05/4712929433/
What's missing?
flickr.com/photos/40624839@N02/3784049371/
face2face interaction
how online engagement
works
flickr.com/photos/23697075@N03/3010947232/
flickr.com/photos/niallkennedy/667670285/
to get there
Steps6
1. flickr.com/photos/94852245@N00/4338268272/
listening
why listen?
flickr.com/photos/58571789@N00/4519906494/
what to listen for
flickr.com/photos/58571789@N00/4519906494/
responding
flickr.com/photos/58571789@N00/4519906494/
listening in Topeka
flickr.com/photos/58571789@N00/4519906494/
2.basic communication(online)
approachable
flic.kr/p/e3oFqx
engage
80/20 Rule
frontloadcontent
#
Bevisual
keep itfresh
ConsistentPosting
schedule posts
flic.kr/p/7iSnfi
best time of day
friending
titles
1st 15 seconds
short!
takebetter
pics
takebetter
pics
your story
3.What toolsto use?
flic.kr/p/fnCVbL
bitrebels.com
Facebook: 68%YouTube: 48%LinkedIn: 25%Instagram: 28%Twitter: 21%Snapchat: 20%
Social Media Use:
4.Implications
of social media use
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flic.kr/p/brd1K2
Cost ofsocial media
flic.kr/p/7ApfFq
Socialtakes time
TwittereNews
Website
LibraryNewsFacebook
who does the work?
flic.kr/p/9h4Gh2
flic.kr/p/pZ2G1V5.
flic.kr/p/9S6NEj
PhotoPermission
Release?flic.kr/p/amhabq
6. whereto start!
set goals& strategy
flickr.com/photos/21290415@N05/3006994838/
measure success
creating great customer
connectionsstarts with you!
thank you!
davidleeking.com