social media 101
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Social Media 101Presented by Classic Exhibits
and Interpretive Exhibits
Social Media 101Presented by Classic Exhibits
and Interpretive Exhibits
Presenter: Tim PattersonVP of Sales and Marketing at IE
Find me Online
@tradeshowguy on Twitter
Tradeshowguy Blog on Facebook
Tradeshowmarketing on YouTube
Internet users (Sept 2009) 1.73 Billion252 Million in North America
Internet users (Sept 2009) 1.73 Billion252 Million in North America
90 Trillion e-mails sent in 2009247 Billion e-mails per day200 Billion of them are SPAM1.4 Billion e-mail users worldwide
Internet users (Sept 2009) 1.73 Billion252 Million in North America
90 Trillion e-mails sent in 2009247 Billion e-mails per day200 Billion of them are SPAM1.4 Billion e-mail users worldwide
234 Million Websites as of Dec 2009126 Million Blogs
84% - percentage of social networks with more women than men
84% - percentage of social networks with more women than men
27.3 Million Tweets per day (November, 2009)
84% - percentage of social networks with more women than men
27.3 Million Tweets per day (November, 2009)
Facebook serves 260 Billion page views per month (Dec 09)
LinkedIn has 1.9 Billion page views per month (Dec 09)
Over 500 million people on Facebook
2.5 Billion photos uploaded to Facebook each month
4 Billion photos hosted by Flickr
YouTube serves 1 Billion videos per day
12.2 Billion YouTube Videos viewed per month in the US
Average viewer watches 182 videos per month in the US
Over 4 in 5 internet users view video online
Getting Started
Getting Started
A few beginning thoughts…
BLOGGING!
1.Set up an account
1.Set up an account
1.Set up an account2.Start following people
1.Set up an account2.Start following people
1.Related to industry keywords2.Up to 2000
3. Start Tweeting!
About what?
3. Start Tweeting!
About what?Industry, fun stuff, things you likeInteresting things others would likeLinks, photos, company events
4. INTERACT
4. INTERACT
Respond to messagesReply to peopleGET INVOLVED!
Engagement tools:
Engagement tools:
Engagement tools:
Engagement tools:
Engagement tools:
Engagement tools:
Shorten and track links – helps you gauge what your followers are responding to
Engagement tools:
Engagement tools:
Contact Management
Enter the tags you want to be known for:#socialmedia - #tradeshow #eventpro
Contact Management
*See the people you follow that follow you back*Who is following you without you following back
Following ConversationsWhat is a #hashtag?
Following ConversationsWhat is a #hashtag?
It’s any word that has a “#” – or pound sign –in front of it:#expowest
#TS2#journchat
#wordpresschat
With a #hashtag
HAVE FUN!
LinkedInBusiness Related
LinkedInBusiness RelatedNetworking Goldmine
LinkedInBusiness RelatedNetworking GoldmineIntroductions
LinkedInBusiness RelatedNetworking GoldmineIntroductionsJob-Seekers
LinkedInBusiness RelatedNetworking GoldmineIntroductionsJob-SeekersDiscussions
LinkedInBusiness RelatedNetworking GoldmineIntroductionsJob-SeekersDiscussionsLike-minded groups
LinkedInBusiness RelatedNetworking GoldmineIntroductionsJob-SeekersDiscussionsLike-minded groupsPost events and invite
LinkedInBusiness RelatedNetworking GoldmineIntroductionsJob-SeekersDiscussionsLike-minded groupsPost events and inviteBuild a reputation
LinkedIn1.Build your profile
LinkedIn1.Build your profile2.Invite others
LinkedIn1.Build your profile2.Invite others3.Join groups
LinkedIn1.Build your profile2.Invite others3.Join groups4.Join discussions
LinkedIn1.Build your profile2.Invite others3.Join groups4.Join discussions5.Ask questions6.Answer questions
LinkedIn1.Build your profile2.Invite others3.Join groups4.Join discussions5.Ask questions6.Answer questions7.Get involved
Facebook1. Set up an Account
Facebook1.Set up an Account2.Find friends and get connected
Facebook1.Set up an Account2.Find friends and get connected3.Share! Photos, links, thoughts – 4.What are others doing?
Facebook1.Set up an Account2.Find friends and get connected3.Share! Photos, links, thoughts – 4.What are others doing?
5. ‘Like’ groups, organizations, events, etc.
Facebook1.Set up an Account2.Find friends and get connected3.Share! Photos, links, thoughts – 4.What are others doing?
5. ‘Like’ groups, organizations, events, etc.6. Set up pages, post events
YouTube
YouTube1. Set up an account
YouTube1.Set up an account2.Start posting videos
YouTube1.Set up an account2.Start posting videos3.Share on Twitter, blog
YouTube1.Set up an account2.Start posting videos3.Share on Twitter, blog
How-to’s, informational
YouTube1.Set up an account2.Start posting videos3.Share on Twitter, blog
How-to’s, informationalKeep them short: 1 – 3 minutes
YouTube1.Set up an account2.Start posting videos3.Share on Twitter, blog
How-to’s, informationalKeep them short: 1 – 3 minutesUse Flip or similar
BLOGGING
BLOGGING
Blogs are Cheap, Fast and Easy
BLOGGING
Blogs are Cheap, Fast and EasyWordPress, Blogspot or Typepad
BLOGGING
Blogs are Cheap, Fast and EasyWordPress, Blogspot or TypepadFind a (pro) theme
BLOGGING
Blogs are Cheap, Fast and EasyWordPress, Blogspot or TypepadFind a (pro) themeDress it upAdd Plug-ins and Widgets
BLOGGING
BLOGGING
BLOGGING
What to blog about?
BLOGGING
What to blog about?
IT’S NOT ABOUT YOU!
BLOGGING
What to blog about?
IT’S NOT ABOUT YOU!
*Industry problems
BLOGGING
What to blog about?
IT’S NOT ABOUT YOU!
*Industry problems*Solve a problem, answer a need
BLOGGING
What to blog about?
IT’S NOT ABOUT YOU!
*Industry problems*Solve a problem, answer a need*Short: 300 – 750 words
BLOGGING
What to blog about?
IT’S NOT ABOUT YOU!
*Industry problems*Solve a problem, answer a need*Short: 300 – 750 words*Use guest bloggers
BLOGGING
What to blog about?
IT’S NOT ABOUT YOU!
*Industry problems*Solve a problem, answer a need*Short: 300 – 750 words*Use guest bloggers*Photos, audio/video
BLOGGING
How often should you blog?
BLOGGING
How often should you blog?
As often as necessary so people don’t think the blog is ignored.
BLOGGING
How often should you blog?
As often as necessary so people don’t think the blog is ignored.
To begin – 2 – 4 X a month Increasing to 2 – 4 X week
BLOGGING
How often should you blog?
As often as necessary so people don’t think the blog is ignored.
To begin – 2 – 4 X a month Increasing to 2 – 4 X week
The more often you blogthe more successful the
blog will be!
Thank you for attending!Tim Pattersontim@tradeshowguyblog.com@tradeshowguy on Twitter503-371-9411
Mel White(866) 652-2100
Thank you for attending!
Register for our next free webinar
Social Media 102:Social Media Tradeshow Marketing:
www.budurl.com/socmed102August 25, 2010 at 10 am Pacific Time
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