social computing overview 5 12 lili

Social Computing Overview

Lili ChengMay 2009Director, Microsoft ResearchMicrosoft Corporation

What people are doing…

(1) Clickstream, 2009

2

Growing Fast around the World

Source: Universal McCann's, 2008

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Finding friends & socializing….

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Facebook

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MySpace

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LinkedIn

Simple,seemingly trivial concept…

• Say what you’re doing in 140 characters or less “Microblogging”

• Modeled after IM status

• Keeping people “connected, concise, authentic”

• Default “public”

Twitter

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Collective action and breaking news….

Grassroots Politics

US Congress

Breaking News

Mainstream Media

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Developers remix info into new things….

• Twitter’s public feed People + Status (text, links)

•Unprecedented openness with public feed

• Developers make their data reusable

• Facebook responds by opening up api’s

Developer Community

Data Flow Between Sites: Search + Aggregation

People Search, People Directories

User-generated News

Social + Business Intelligence

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Social Computing concepts everywhere….

AdvantagesAuthenticated users

Rich dataMinimal bad

behavior

ChallengesPrivacy

Company public data

CredibilityInformation

overload

Enterprise Social Computing

Client Software: Social Desktop

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Social, not just technical problems….

Critical Mass & Community LifeCycle

Bad Behavior: Spam, Abuse, Performance

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Summary

Lightweight way to finding friends & socialize hDevelopers remix info into new thingsConcepts from social computing to all aspects of life

Great opportunity to partner with legal (Berkman Center, MSFT, etc) on policy & guidelines –ala Lessig Creative Commons

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to

be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.