social computing overview
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Social Computing Overview. Daniel McPherson Robin Meuré, Mark van Lunenburg zevenseas. Introduction. Daniel McPherson zevenseas (co-Founder) www.zevenseas.com [email protected] http://community.zevenseas.com/blogs/daniel Twitter: @ danmc - PowerPoint PPT PresentationTRANSCRIPT
Social Computing Overview
Daniel McPhersonRobin Meuré, Mark van Lunenburg
zevenseas
IntroductionDaniel McPhersonzevenseas (co-Founder)www.zevenseas.com [email protected]://community.zevenseas.com/blogs/daniel Twitter: @danmcWitnessed the birth of ‘Tahoe’ while at Microsoft (10 years). Blogging SharePoint since Point2Share, Fools-Day 2004. An Aussie-Brit who lives in Amsterdam.
How many people regularly use a “Social” web site?
How many people regularly use a “Social” web site provided by your company?How many people are not real sure what I mean,
and this is why you are here?
So What Is Social Computing?
• Is it Oxymoronic?
But it is certainly marketing fluff, just like Web 2.0, Enterprise 2.0, etc.
Yes and No
KM
Started February 200542 million video streams every hour
Started February 2004More than 350 million active users
Started January 20013,163,184 Articles in English
Started September 2003150,000,000 Tagged Bookmarks
Started May 2003Hosts 202,000,000 Websites
Started February 2004Hosts 4 Billion Images
Started March 200622,808,321 Unique Visitors“Real-Time” Web Born
Social Computing for Business• It’s the intersection of:
– Private/Public network cross pollination– Work/Life cross pollination
• Top Down/Bottom Up– Participation not Publishing– Everyone helps improve– Everyone Subscribes– You choose who you learn from
Non-Renewable Keystrokes• Stats over 1 year:
– Over 2500 posts– Over 3000 comments– 150,000 views
• Executives on board, people actually like it• Many not work related• Unexpected use reveals the need• Saving Money
May 2005
Demo Time 2010
The Promise
• More efficient knowledge management• People working closer together, multinationals• Flattens the organisation• People enjoying work more• Brings the water-cooler online• How do you find experts?
Networks are a form of knowledge
The Stick: With or Without You63% of office workers access social networking sites at least
once a day.
Source: Clearswift as reported in NewScientist 7 April 2007.
51% spend 1 hour per week or more on social networking sites when at work.
46% have discussed work related issues on social
networking sites.
Keep moving forward
• These tools are second nature to new starters, they will expect them
• Opportunity missed• I was skeptical too
– About IM for the Enterprise– About Blogging on the inside– Social Networking? Twitter?
Becoming Social
Do’s• Engage with users• Go for the low hanging fruit,
incrementally!• Get executive engagement• Find quick wins• Play with SharePoint 2010
Don'ts• Worry about abuse• Pay lots of money for
“Advanced Features”• Go for the “Big Bang”• Force anyone, it can be
scary• Think it will be a smooth
ride.
Contacts:• Daniel McPherson
– [email protected]– http://community.zevenseas.com/blogs/daniel– http://twitter.com/danmc